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Bing Webmaster: Most-used fields

The table below gives information about most-used fields that you can import from Bing Webmaster. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
AvgClickPositionMetric

The average position of your website in Bing search results when a user clicked on it for a specific search query. A lower number indicates a higher position.

AvgImpressionPositionMetric

The average position of your website in Bing search results when it appeared as an impression for a specific search query. A lower number indicates a higher position.

ClicksMetric

Total count of clicks for the given period.

DateDimension

The specific date for which the data is reported.

ImpressionsMetric

Total count of impressions for the given period.

QueryDimension

The user's search term (keyword) that led to impressions or clicks for your website in Bing search results. This field helps track popular keywords and their performance.

SiteUrlDimension

The URL of the website for which the data is reported.