Beeswax (Buzz): Most-used fields
The table below gives information about most-used fields that you can import from Beeswax (Buzz). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Account IDMetric
The unique identifier for an account.
Account NameDimension
The name of the account.
Advertiser IDMetric
The unique identifier for an advertiser.
Advertiser NameDimension
The name of the advertiser.
Bid Shading FeeMetric
The fee charged by Beeswax for applying bid shading, a feature that algorithmically reduces bid prices in first-price auctions to optimize costs for advertisers.
CPCMetric
Cost Per Click, a metric representing the average cost incurred for each click on an ad.
CPC USDMetric
Cost Per Click, expressed in US Dollars.
Campaign End DateDimension
The end date of the campaign.
Campaign IDMetric
The unique identifier for a campaign.
Campaign NameDimension
The name of the campaign.
Campaign Start DateDimension
The start date of the campaign.
ClicksMetric
The total number of clicks recorded on ads.
ConversionsMetric
The total number of conversion events.
Creative IDDimension
The unique identifier for the creative that was served in an impression.
Creative NameDimension
The name of the ad creative.
CurrencyDimension
The currency used for financial metrics.
DayDimension
The day of the month for which data is reported.
Deal IDDimension
The identifier for a private marketplace deal through which an impression was sold.
Event NameDimension
The descriptive name of a recorded event, providing context to an Event ID.
Flight NameDimension
The name of the ad flight.
FreeWheel Household ID Conversion OrderMetric
The number of orders associated with a FreeWheel Household ID conversion.
FreeWheel Household ID Conversion ValueMetric
The monetary value of a FreeWheel Household ID conversion.
FreeWheel Household ID ConversionsMetric
The total number of conversions attributed to a FreeWheel Household ID.
FreeWheel Person ID Conversion OrderMetric
The number of orders associated with a FreeWheel Person ID conversion.
FreeWheel Person ID Conversion ValueMetric
The monetary value of a FreeWheel Person ID conversion.
FreeWheel Person ID ConversionsMetric
The total number of conversions attributed to a FreeWheel Person ID.
FrequencyMetric
The average number of times each unique user saw an ad.
IP ConversionsMetric
The number of conversions associated with a particular impression, attributed to a user's IP address.
IP Conversions ValueMetric
The monetary value of conversions attributed to a user's IP address, as specified by the advertiser.
ImpressionsMetric
The total number of times an ad was displayed.
Line Item BudgetMetric
The total budget allocated for a specific line item.
Line Item Budget TypeDimension
The type of budget set for a line item (e.g., daily, total).
Line Item IDMetric
The unique identifier for a line item.
Line Item NameDimension
The name of the line item.
Measurable ImpressionsMetric
The count of ad impressions that meet specific criteria for viewability, meaning they had the potential to be seen by a user. This is derived from the 'is_measurable' field in Beeswax's win logs.
Measurable Invalid ImpressionsMetric
The number of impressions that were measurable but identified as invalid.
Media Spend USDMetric
The cost of buying ad media, expressed in US Dollars.
Platform Device MakeDimension
The manufacturer of the device (e.g., Apple, Samsung) where the ad impression was served.
Platform Device ModelDimension
The specific model of the device (e.g., iPhone 6s, Galaxy S6) where the ad impression was served, including its version number.
Platform Device TypeDimension
The general classification of the device type (e.g., desktop, mobile, tablet) where the ad impression was served.
ReachMetric
The total number of unique users exposed to an ad.
SpendMetric
The total amount of money spent on advertising.
Spend USDMetric
The total amount of money spent on advertising, expressed in US Dollars.
User ID & Postback ConversionsMetric
The total number of conversions attributed through User ID and postback events.
User ID & Postback Conversions ValueMetric
The monetary value of conversions attributed through User ID and postback mechanisms.
Vendor FeesMetric
Fees paid to third-party vendors for various services or integrations within the Beeswax platform. These fees can be configured as a CPM or a percentage and are included in cost calculations.
Video CompletesMetric
The total number of times a video ad was played to completion.
Video MidpointsMetric
The number of times a video ad was played to its midpoint (50% completion).
Video Placement TypeDimension
The type or category of video ad placement, such as pre-roll, mid-roll, or post-roll.
Video PlaysMetric
The total number of times a video ad began playing.
Video Q1sMetric
The number of times a video ad was played to its first quartile (25% completion).
Video Q3sMetric
The number of times a video ad was played to its third quartile (75% completion).
Viewability %Metric
The percentage of impressions that were considered viewable according to industry standards.
Viewability/Measurability %Metric
The percentage of ad impressions that were considered viewable and measurable, indicating the proportion of ads that had the opportunity to be seen.
Viewable ImpressionsMetric
The total number of ad impressions that were considered viewable.
Win RateMetric
The percentage of bid requests that result in a won impression.