Baidu: Most-used fields
The table below gives information about most-used fields that you can import from Baidu. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AccountDimension
The name of the Baidu advertiser account.
KeywordDimension
Represents the specific search terms or phrases that advertisers bid on to trigger their ads in Baidu's search results. This field provides performance data related to these keywords, such as clicks, impressions, and cost.
Promotion UnitDimension
The Promotion Unit refers to an Ad Group within a Baidu advertising campaign. An Ad Group contains a set of keywords, ads, and bids, enabling more granular control and organization of ad content and targeting.
关键词IDKeyword IDDimension
A unique identifier for the keyword.
展现量ImpressionsMetric
The total number of times an ad was shown to users.
推广单元IDPromotion Unit IDDimension
A unique identifier for the promotion unit (Ad Group).
推广计划Promotion PlanDimension
Refers to a Campaign, which is the highest organizational level for ads and ad groups.
推广计划IDPromotion Plan IDDimension
A unique identifier for the promotion plan (Campaign).
日期DateDimension
The specific date for which the report data is generated.
消费CostMetric
The total cost incurred for the ads.
点击量ClicksMetric
The total number of clicks on the ads.
账户IDAccount IDDimension
A unique identifier for the advertiser account.