Amazon Vendor Central: Most-used fields

The total cost of sellable inventory units that have been in stock for 90 days or more.

The monetary value of sellable inventory units that have been in stock for 90 days or more.

The currency code for the cost of aged sellable inventory (e.g., 'USD', 'EUR').

The number of sellable inventory units that have been in stock for 90 days or more.

Represents the monetary amount spent by the vendor, primarily related to advertising or other economic activities, as detailed in seller economics reports or seller performance reports.

The three-digit currency code (e.g., USD, EUR) for the amount spent.

The Amazon Standard Identification Number (ASIN), a unique identifier for a product in the Amazon catalog.

Various product attributes associated with the item, such as size, color, or technical specifications.

The average number of days it takes for a vendor to deliver products after a purchase order is placed.

The percentage of total customer clicks on products within a specific category or search result that were directed to this product. This is a key marketing and traffic performance indicator.

The ranking of the product based on its click share within a specific category or search result.

The Amazon Standard Identification Number (ASIN) of a product that was clicked by customers. This is often available in Brand Analytics Search Terms reports.

The name of the product that was clicked by customers.

The percentage of times a product is purchased in combination with other specific products, commonly found in Market Basket Analysis reports.

The Amazon Standard Identification Number (ASIN) of a product that was compared by customers.

The percentage of times a product was compared with other products by customers.

The ranking of a product based on how often it was compared by customers.

The percentage of customers who viewed a product and then purchased it. This metric is available in Vendor Sales or Traffic reports.

The share of conversions for a specific product or group of products.

The date and time when an entity or record was created, in ISO 8601 format.

The date and time when the record or order was created.

The number of units returned by customers.

The type of demand forecast provided, such as Mean, P70, P80, or P90, indicating different probability levels of demand.

The forecasted number of units of customer demand for a particular product during a specific week.

The week number relative to the forecast generation date, indicating its position in the forecasting horizon.

The type of demand forecast provided for a specific period, such as Mean, P70, P80, or P90, indicating different probability levels of demand.

The forecasted number of units of customer demand for a particular product during a specific week.

The week number relative to the forecast generation date, indicating its position in the forecasting horizon (e.g., Week 0 for the current week, Week 1 for the next week).

The name of the product department or category within the Amazon catalog.

The unit of measurement for the item's height (e.g., inches, centimeters).

The numerical value of the item's height.

The unit of measurement for the item's length (e.g., inches, centimeters).

The numerical value of the item's length.

The unit of measurement for the item's weight (e.g., pounds, kilograms).

The numerical value of the item's weight.

The unit of measurement for the item's width (e.g., inches, centimeters).

The numerical value of the item's width.

The unit of measurement for the package's height (e.g., inches, centimeters).

The numerical value of the package's height.

The unit of measurement for the package's length (e.g., inches, centimeters).

The numerical value of the package's length.

The unit of measurement for the package's weight (e.g., pounds, kilograms).

The numerical value of the package's weight.

The unit of measurement for the package's width (e.g., inches, centimeters).

The numerical value of the package's width.

The end date for the reporting period or data aggregation.

The date and time when an event or period ends, in ISO 8601 format.

The date and time when the demand forecast was generated.

The number of times customers viewed a product's detail page. This metric is available in Vendor Traffic reports.

An identifier associated with an item in the Amazon catalog (e.g., UPC, EAN, or ASIN).

The type of identifier (e.g., 'ASIN', 'UPC', 'EAN').

The height of the product image in pixels.

The URL link to the product image.

The variant of the product image (e.g., 'MAIN', 'PT01').

The width of the product image in pixels.

The Amazon Standard Identification Number (ASIN) of a product included in a list of related products, such as those from the Catalog Items API.

The monetary amount spent on an individual product within a set of included products.

The currency code for the amount spent on an individual product within a set of included products.

The number of times customers viewed the detail page of an individual product within a set of included products.

The name of an individual product within a set of included products.

The revenue generated by an individual product within a set of included products.

The currency code for the revenue generated by an individual product within a set of included products.

The number of units sold for an individual product within a set of included products.

The 30-day trailing average monetary value of sellable inventory aged 90 days or more.

The currency code for the 30-day trailing average monetary value of sellable inventory aged 90 days or more.

The monetary value of sellable inventory aged 90 days or more.

The currency code for the monetary value of sellable inventory aged 90 days or more.

The number of sellable units aged 90 days or more.

The total number of units currently available for sale.

The net monetary value of inventory received.

The currency code for the net monetary value of inventory received.

The net number of units received.

The quantity of units currently on open purchase orders.

The overall lead time in days for products from the vendor to reach Amazon's fulfillment centers.

The percentage of ordered units that were successfully received by Amazon.

The rate at which inventory is sold over a specified period.

The 30-day trailing average monetary value of sellable inventory currently on hand.

The currency code for the 30-day trailing average monetary value of sellable inventory currently on hand.

The monetary value of sellable inventory currently on hand.

The currency code for the monetary value of sellable inventory currently on hand.

The number of sellable units currently on hand.

The number of units ordered by customers that have not yet been fulfilled.

The monetary value of unhealthy inventory.

The currency code for the monetary value of unhealthy inventory.

The number of unhealthy units in inventory.

The 30-day trailing average of unhealthy units in inventory.

The 30-day trailing average monetary value of unsellable inventory currently on hand.

The currency code for the 30-day trailing average monetary value of unsellable inventory currently on hand.

The monetary value of unsellable inventory currently on hand.

The currency code for the monetary value of unsellable inventory currently on hand.

The number of unsellable units currently on hand.

The estimated number of weeks of inventory currently on hand, based on historical sales.

The date and time when an entity or record was last updated, in ISO 8601 format.

The Amazon marketplace where the transaction or product is listed (e.g., 'US', 'UK', 'DE').

A unique identifier for the Amazon marketplace.

The average or expected quantity of weekly customer demand units as predicted by Amazon's forecasting models.

Amazon's calculated net pure product margin for selling a vendor's items, taking into account the cost of goods, vendor funding, and sales discounts.

The cost of inventory units that have been successfully received by Amazon from the vendor.

The monetary value of inventory units received, excluding returns.

The currency code for the net received inventory cost (e.g., 'USD', 'EUR').

The total number of inventory units received, excluding returns.

The number of units on outstanding purchase orders that have not yet been received.

The total monetary value of products ordered by customers.

The currency code for the ordered revenue (e.g., 'USD', 'EUR').

The total number of units ordered by customers.

A collection of purchase order data, including details like items, quantities, and status.

The P70 confidence interval for forecast units, meaning there is a 70% probability that the actual sales or demand will be less than or equal to this value. This is available in Vendor Forecasting reports.

The P80 confidence interval for forecast units, meaning there is an 80% probability that the actual sales or demand will be less than or equal to this value. This is available in Vendor Forecasting reports.

The P90 confidence interval for forecast units, meaning there is a 90% probability that the actual sales or demand will be less than or equal to this value. This is available in Vendor Forecasting reports.

The specific product type (e.g., 'TELEVISION') for an item, as defined in the Amazon catalog.

An identifier for a specific promotion applied to an item.

The name or identifier of a specific promotion or advertising campaign.

The Amazon Standard Identification Number (ASIN) of a product that was purchased by customers. This is often available in Market Basket Analysis or Repeat Purchase reports.

The percentage of customers who purchased a specific product, often in relation to other products in Market Basket Analysis reports.

The ranking of a product based on its purchase frequency or volume.

The Amazon Standard Identification Number (ASIN) of a product frequently purchased together with another item. This is commonly found in Market Basket Analysis reports.

A ranking that indicates how frequently an item is purchased in combination with other items.

The percentage of ordered units that were successfully received, indicating fulfillment efficiency.

An ASIN of a child product that is part of a variation relationship with a parent product.

An ASIN of a parent product in a variation relationship, which groups related child products.

The type of relationship between products, such as 'VARIATION'.

An attribute that defines the variation theme (e.g., 'color', 'size') for a product relationship.

The specific theme describing how related products vary (e.g., 'SIZE_NAME/COLOR_NAME').

The percentage of total customers who are repeat buyers.

The monetary value generated from repeat purchases by customers.

The currency code for repeat purchase revenue (e.g., 'USD', 'EUR').

The percentage of total revenue generated from repeat purchases.

The specific date for which the data in the report is valid.

The total monetary amount of sales generated. This can include ordered or shipped revenue.

The three-digit currency code (e.g., USD, EUR) for the revenue amount.

The rate at which product views convert into sales for a given date.

The number of units returned by customers for a given date.

The number of free replacement units issued to customers for a given date.

The number of times product detail pages were viewed by customers for a given date.

Indicates if the product lost the Buy Box for a given date, affecting sales opportunities.

The revenue generated from customer orders.

The monetary amount of revenue generated from customer orders.

The three-digit currency code for the ordered revenue amount.

The sales rank of a product within its subcategory based on ordered units for a given date.

The total number of units ordered by customers for a given date.

The total revenue from pre-ordered items for a given date.

The monetary amount of revenue from pre-ordered items for a given date.

The currency code for the revenue from pre-ordered items for a given date.

The total number of pre-ordered units for a given date.

Indicates if replenishable products were out of stock for a given date.

The total Cost of Goods Sold for items that have been shipped for a given date.

The monetary amount of the Cost of Goods Sold for shipped items for a given date.

The currency code for the Cost of Goods Sold for shipped items for a given date.

The revenue generated from products that have been shipped.

The monetary amount of revenue generated from shipped products.

The three-digit currency code for the shipped revenue amount.

The sales rank of a product within its subcategory based on shipped units for a given date.

The total number of units shipped to customers for a given date.

The identifier for a specific product classification (category) in which the product has a sales rank.

A URL link to the bestsellers page for the product's classification.

The sales rank of the product within its specific classification (category).

The title or name of the product classification (category) for which the sales rank is provided.

A URL link to the bestsellers page for the product's display group.

The sales rank of the product within its website display group.

The title or name of the website display group for which the sales rank is provided.

The identifier for the website display group (e.g., 'ce_display_on_website') in which the product has a sales rank.

The ranking of a search term based on its frequency, indicating its popularity.

The keyword or phrase entered by a customer into the search bar.

The rate at which inventory is sold over a specific period. This metric is available in Vendor Inventory reports.

The total cost of sellable inventory currently available in Amazon's warehouses.

The monetary value of sellable inventory currently available in Amazon's warehouses.

The currency code for the cost of sellable on-hand inventory (e.g., 'USD', 'EUR').

The number of sellable inventory units currently available in Amazon's warehouses.

The name of the selling program under which a product is offered, such as Retail, Business, or Fresh.

The Cost of Goods Sold (COGS) for products that have been shipped.

The currency code for the shipped Cost of Goods Sold (e.g., 'USD', 'EUR').

The total monetary value of products that have been shipped to customers.

The currency code for the shipped revenue (e.g., 'USD', 'EUR').

The total number of units that have been shipped to customers.

The start date for the reporting period or data aggregation.

The date and time when an event or period begins, in ISO 8601 format.

The current status of an entity or process within the platform.

Indicates whether the product is classified as an adult product.

Indicates whether the product is autographed.

The brand name of the product.

The unique identifier for the product's browse classification.

The display name of the product's browse classification.

The color of the product.

The display name of the contributor's role (e.g., 'Author', 'Artist').

The internal value of the contributor's role.

The name of the contributor.

The classification of the item (e.g., 'BOOK', 'ELECTRONICS').

The name or title of the product.

The manufacturer of the product.

Indicates whether the product is memorabilia.

The model number of the product.

The number of individual units contained in the product package.

The part number of the product.

The release date of the product.

The size of the product.

The style of the product.

Indicates whether the product is eligible for trade-in.

The identifier for the product's website display group.

The display name of the product's website display group.

The classification or category of an item or record, such as a report type or product type.

The number of units that customers have ordered but have not yet been fulfilled.

Represents the cost associated with inventory deemed unhealthy, such as aged, excess, or otherwise problematic items, as reported in the vendor inventory reports.

The monetary value of inventory identified as unhealthy.

The currency code for the unhealthy inventory cost (e.g., 'USD', 'EUR').

The number of inventory units identified as unhealthy.

The number of distinct customers who made a purchase.

The total number of units of a product sold. This is available in Vendor Sales reports.

The total cost of inventory units that are currently in Amazon's warehouses but are not in a sellable condition.

The monetary value of inventory units that are currently in Amazon's warehouses but are not in a sellable condition.

The currency code for the cost of unsellable on-hand inventory (e.g., 'USD', 'EUR').

The number of inventory units that are currently in Amazon's warehouses but are not in a sellable condition.

An identifier for the vendor.

The percentage of purchase orders that have been confirmed by the vendor, indicating the vendor's reliability in accepting orders.

The brand code associated with a specific vendor's product.

The manufacturer code associated with a specific vendor's product.

The manufacturer code of the parent company for the vendor's product.

The human-readable name of the product category as displayed by Amazon.

The internal identifier or value for the product category.

The product group to which the vendor's product belongs (e.g., Home Entertainment).

The human-readable name of the product subcategory as displayed by Amazon.

The internal identifier or value for the product subcategory.

The replenishment category for the vendor's product, indicating its supply chain status (e.g., OBSOLETE).