Amazon Advertising Unified (Beta): Most-used fields
The table below gives information about most-used fields that you can import from Amazon Advertising Unified (Beta). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Ad IDMetric
A unique identifier for the advertisement.
Ad group IDMetric
A unique identifier for the ad group.
Ad group end dateDimension
The calendar date on which the ad group is scheduled to end.
Ad group nameDimension
The name of the ad group.
Ad group start dateDimension
The calendar date on which the ad group is scheduled to begin.
Ad nameDimension
The name of the advertisement.
Ad productDimension
The Amazon Advertising product associated with the advertisement (e.g., Sponsored Products, Sponsored Brands, Sponsored Display).
Add to cartMetric
The total number of times products were added to a shopping cart after an ad interaction.
Add to cart (new to brand)Metric
The number of add-to-cart events generated by shoppers who are identified as new to the brand.
Add to cart (promoted)Metric
The number of times promoted products were added to a shopping cart after an ad interaction.
Add to listMetric
The number of times products were added to a wishlist or similar list after an ad interaction.
Add to shopping cart (off-Amazon)Metric
The number of times products were added to a shopping cart from interactions originating off Amazon.
Advertised product IDDimension
A unique identifier for the product being advertised.
Advertised product SKUDimension
The Stock Keeping Unit (SKU) for the product being advertised.
Advertised product brandDimension
The brand associated with the product that was featured or promoted in the advertisement.
Advertised product categoryDimension
The category of the product that was featured or promoted in the advertisement.
Advertised product groupDimension
The group classification for the product that was featured or promoted in the advertisement.
Advertised product marketplaceDimension
The Amazon marketplace where the product was advertised (e.g., US, UK, DE).
Advertised product nameDimension
The name of the product that was featured or promoted in the advertisement.
Advertised product parent IDDimension
The unique identifier of the parent product for the advertised product, useful for understanding product variations.
Advertised product subcategoryDimension
The subcategory of the product that was featured or promoted in the advertisement.
Advertiser account IDDimension
A unique identifier for the advertiser's account.
Advertiser account nameDimension
The name of the advertiser's account.
Budget currencyDimension
The currency in which the budget amounts are specified.
Campaign IDDimension
A unique identifier for the campaign.
Campaign countryDimension
The country where the advertising campaign is geographically targeted or running.
Campaign currency codeDimension
The currency code (e.g., USD, EUR) used for the campaign's budget and reporting.
Campaign end dateDimension
The calendar date on which the campaign is scheduled to end.
Campaign nameDimension
The name of the campaign.
Campaign start dateDimension
The calendar date on which the campaign is scheduled to begin.
ClicksMetric
The number of times an advertisement was clicked.
Complete listens (audio ad)Metric
The number of times an audio advertisement was listened to completely.
Complete views (video ad)Metric
The number of times a video advertisement was viewed completely.
Conversions (off-Amazon)Metric
The total number of conversion events that occurred outside of Amazon.
Conversions from clicks (off-Amazon)Metric
The number of off-Amazon conversion events attributed to clicks on an advertisement.
Conversions from views (off-Amazon)Metric
The number of off-Amazon conversion events attributed to views of an advertisement.
CountryDimension
The country associated with the advertising activity.
Country codeDimension
The two-letter country code (e.g., US, UK) associated with the advertising activity.
DateDimension
The date of the ad interaction, which is used for reporting conversion metrics.
Day of monthDimension
The specific day of the month when an ad interaction or conversion event occurred.
Detail page viewsMetric
The number of times product detail pages were viewed.
Detail page views (halo)Metric
The number of detail page views for products that are highly relevant to the campaign but not directly promoted, referred to as 'halo' products.
Detail page views (promoted)Metric
The number of times product detail pages were viewed for promoted products.
First quartile (audio ad)Metric
The number of times an audio advertisement was played through at least its first 25%.
First quartile (video ad)Metric
The number of times a video advertisement was played through at least its first 25%.
ImpressionsMetric
The total number of times an advertisement was displayed.
Midpoint (audio ad)Metric
The number of times an audio advertisement was played through at least its midpoint (50%).
Midpoint (video ad)Metric
The number of times a video advertisement was played through at least its midpoint (50%).
Mutes (audio ad)Metric
The number of times an audio advertisement was muted by a user.
Mutes (video ad)Metric
The number of times a video advertisement was muted by a user.
Page views (off-Amazon)Metric
The total number of page views occurring on websites or applications outside of Amazon, attributed to an advertisement.
Portfolio IDDimension
The unique identifier for the portfolio, which is a collection of campaigns.
Portfolio nameDimension
The name of the portfolio as defined by the advertiser.
PurchasesMetric
The total number of purchases made after an ad interaction, including both promoted and halo conversions.
Purchases (halo)Metric
The total number of attributed purchases of highly relevant (non-promoted) products, referred to as 'halo' products.
Purchases (new to brand)Metric
The number of purchases made by customers identified as new to the brand after an ad interaction.
Purchases (new to brand, halo)Metric
The total number of attributed purchases of highly relevant (non-promoted) products by shoppers who are new to the brand.
Purchases (new to brand, promoted)Metric
The number of purchases made by customers new to the brand, specifically from promoted products, after an ad interaction.
Purchases (off-Amazon)Metric
The total number of purchases that occurred on properties outside of Amazon, attributed to an advertisement.
Purchases (promoted)Metric
The number of purchases made for promoted products after an ad interaction.
Purchases from clicksMetric
The number of purchases attributed to clicks on an advertisement.
Purchases from clicks (new to brand)Metric
The number of purchases made by customers new to the brand, attributed to clicks on an advertisement.
Purchases from clicks (new to brand, promoted)Metric
The number of purchases made by customers new to the brand for promoted products, attributed to clicks on an advertisement.
Purchases from clicks (promoted)Metric
The number of purchases made for promoted products, attributed to clicks on an advertisement.
Purchases from viewsMetric
The number of purchases attributed to views of an advertisement.
Purchases from views (promoted)Metric
The number of purchases made for promoted products, attributed to views of an advertisement.
Report dateDimension
The specific date for which the report data is generated or represents.
SalesMetric
The total monetary value of sales generated from advertising activities.
Sales (halo)Metric
The total sales value attributed to products that are highly relevant to the campaign but not directly promoted, referred to as 'halo' products.
Sales (new to brand)Metric
The monetary value of sales generated from customers new to the brand.
Sales (new to brand, halo)Metric
The total sales value attributed to highly relevant (non-promoted) products purchased by shoppers who are new to the brand.
Sales (new to brand, promoted)Metric
The monetary value of sales generated from customers new to the brand through promoted ads.
Sales (off-Amazon)Metric
The monetary value of sales generated from off-Amazon sources.
Sales (promoted)Metric
The monetary value of sales generated from promoted ads.
Sales from clicksMetric
The monetary value of sales attributed to clicks on an advertisement.
Sales from clicks (new to brand)Metric
The monetary value of sales generated from customers new to the brand, attributed to ad clicks.
Sales from clicks (new to brand, promoted)Metric
The monetary value of sales generated from customers new to the brand through promoted ads, attributed to ad clicks.
Sales from clicks (off-Amazon)Metric
The monetary value of sales from off-Amazon sources attributed to ad clicks.
Sales from clicks (promoted)Metric
The monetary value of sales from promoted ads attributed to ad clicks.
Sales from views (off-Amazon)Metric
The monetary value of sales from off-Amazon sources attributed to ad views.
Starts (audio ad)Metric
The number of times an audio advertisement began playing.
Starts (video ad)Metric
The number of times a video advertisement began playing.
Supply costMetric
The cost incurred for the advertising supply (e.g., ad placements).
Third quartile (audio ad)Metric
The number of times an audio advertisement was played through at least its third 75%.
Third quartile (video ad)Metric
The number of times a video advertisement was played through at least its third 75%.
Total costMetric
The total cost of the advertising campaign, encompassing all expenses.
Units soldMetric
The total number of units of products sold after an ad interaction.
Units sold (halo)Metric
The total number of units sold for products that are highly relevant to the campaign but not directly promoted, referred to as 'halo' products.
Units sold (new to brand)Metric
The number of units sold to customers identified as new to the brand after an ad interaction.
Units sold (new to brand, halo)Metric
The total number of units sold for highly relevant (non-promoted) products by shoppers who are new to the brand.
Units sold (new to brand, promoted)Metric
The number of units of promoted products sold to customers new to the brand after an ad interaction.
Units sold (off-Amazon)Metric
The number of units sold from interactions originating off Amazon.
Units sold (promoted)Metric
The number of units of promoted products sold after an ad interaction.
Units sold from clicksMetric
The number of units sold attributed to clicks on an advertisement.
Units sold from clicks (new to brand)Metric
The number of units sold to customers new to the brand, attributed to clicks on an advertisement.
Units sold from clicks (new to brand, promoted)Metric
The number of units of promoted products sold to customers new to the brand, attributed to clicks on an advertisement.
Units sold from clicks (off-Amazon)Metric
The number of units sold from off-Amazon sources, attributed to clicks on an advertisement.
Units sold from clicks (promoted)Metric
The number of units of promoted products sold, attributed to clicks on an advertisement.
Units sold from views (off-Amazon)Metric
The number of units sold from off-Amazon sources, attributed to views of an advertisement.
Unmutes (audio ad)Metric
The number of times an audio advertisement was unmuted by a user.
Unmutes (video ad)Metric
The number of times a video advertisement was unmuted by a user.
Viewable impressionsMetric
The number of impressions that were considered viewable according to industry standards.
YearDimension
The calendar year in which the advertising activity occurred.