Active Agent: Most-used fields

The fee charged to the advertiser for running campaigns.

The unique identifier for the advertiser.

The unique identifier for the advertising agency managing the campaigns.

The sum of the prices paid in ad auctions for delivered impressions or clicks.

The number of audible ad impressions. This is a metric related to ad performance.

The name of the advertiser associated with the campaign or ad creative.

The unique identifier for the ad banner.

The costs associated with bids placed for ad impressions.

The unique identifier for a specific advertising campaign.

The total number of clicks recorded for an ad or campaign.

The number of unique users reached or exposed to an ad.

Costs associated with contextual targeting, which places ads on websites or apps with content related to the ad.

The ratio of clicks to impressions, often expressed as a percentage (Click-Through Rate or CTR).

The specific date for which the reported data is aggregated.

The unique identifier for a private marketplace (PMP) deal or guaranteed deal.

The specific date for which the data is reported.

The name or description of the private marketplace (PMP) deal or guaranteed deal.

The count of instances where a defined event (e.g., video completion) was fully completed.

The count of impressions recorded for a specific event type.

The count of instances where a defined event (e.g., video playback) was initiated.

The total number of gross ad impressions.

The total number of times an ad was displayed.

The unique identifier for the advertising network where the campaign is running.

The net cost of the ad campaign after any deductions or fees.

The net number of display ad impressions served after any adjustments.

The number of display ad impressions that were eligible to be viewed.

This field provides the net count of display ad impressions that met the Interactive Advertising Bureau (IAB) viewability standards.

The number of display ad impressions that were successfully measured.

The net number of video ad impressions served after any adjustments.

The number of video ad impressions that were eligible to be viewed.

This field provides the net count of video ad impressions that met the Interactive Advertising Bureau (IAB) viewability standards.

The number of video ad impressions that were successfully measured.

The unique identifier for the insertion order.

The number of conversions that occurred after a user clicked on an ad.

Revenue generated from conversions that occurred after a user clicked on an ad.

The number of conversions that occurred after a user viewed an ad, without necessarily clicking it.

Revenue generated from conversions that occurred after a user viewed an ad, without necessarily clicking it.

Costs incurred during the pre-bid phase of programmatic advertising, before the actual ad auction.

The Supply-Side Platform (SSP) through which ad inventory is procured.

The unique identifier for the supply partner providing the ad inventory.

Fees charged by technology providers in the ad tech ecosystem.

Costs associated with third-party vendors or services, such as measurement or data providers.

The number of video ad impressions that played to 100% completion.

The percentage of bid requests won by the DSP in ad auctions.

The format of the ad, e.g., banner, video, native.

Indicates whether the banner ad is currently active and eligible for delivery.

A list of active third-party features enabled for the banner ad, such as specific tracking or verification services.

Identifier for the specific ad spot where a banner is displayed.

The unique identifier for the creative asset associated with the banner ad.

The URL where the creative asset for the banner ad is hosted.

Identifier for a group or pool of banners.

The call-to-action text displayed on the banner ad (e.g., 'Learn More', 'Shop Now').

The unique identifier of the campaign to which the banner ad belongs.

A list of unique identifiers for child banner ads associated with this parent banner (e.g., for ad variations).

A list of click tags used for tracking clicks and redirecting users for the banner ad.

The URL to which the user is redirected upon clicking the banner ad.

Unique identifier for the combined rule applied to a specific banner within an advertising campaign. This field helps in tracking which set of targeting or bidding rules are associated with a banner.

A list of Supply-Side Platforms (SSPs) that are compatible with the banner ad creative.

The URL where the banner ad creative is hosted.

Indicates whether the deeplink URL for the banner ad should be URL-encoded.

Parameters to be appended to the deeplink URL for the banner ad.

Indicates whether the banner ad has been soft-deleted.

A descriptive text for the banner ad.

The duration of the banner ad, particularly relevant for video or animated formats.

Any error message associated with the banner, indicating issues during ad serving, creative approval, or other operational processes. This helps in troubleshooting and optimizing banner performance.

A list of URLs or identifiers for external icon files used in the banner ad.

A list of URLs or identifiers for external image files used in the banner ad.

The file name or path of the primary creative file for the banner ad.

A list of file paths for assets used in the banner ad.

A list of unique identifiers for filters applied to the banner ad.

A list of URLs or identifiers for icon files used in the banner ad.

The unique identifier for the banner ad creative.

A list of URLs or identifiers for image files used in the banner ad.

The file path to the main index file for complex HTML5 banner creatives.

Indicates whether the banner ad is configured to run indefinitely without an end date.

The URL of the landing page where users are directed after clicking the banner ad.

The timestamp of the last update made to the banner ad configuration.

The name of the banner ad creative.

The unique identifier for the network associated with the banner ad.

This field contains various parameters or attributes associated with a specific advertising banner, providing detailed information and configuration beyond basic identification.

The unique identifier of the parent banner ad if this is a child banner.

HTML code to be inserted after the main banner ad creative, often used for tracking or additional content.

HTML code to be inserted before the main banner ad creative, often used for custom styling or scripts.

A redirect tag used for serving the banner ad, often from a third-party ad server.

The URL used for redirecting to the actual banner ad creative or landing page.

The configured runtime period or schedule for the banner ad.

The unique identifier of the shop or advertiser associated with a specific advertising banner. This ID helps in categorizing and reporting banner performance for individual client entities.

The dimensions (width x height) of the banner ad.

Indicates whether the banner is part of a sponsored campaign or a sponsored content placement. This is a boolean flag (true/false) used for identifying sponsored inventory.

Indicates whether the banner ad is SSL-compliant (served over HTTPS).

The current status of the banner ad (e.g., active, paused, pending review).

A list of messages providing details about the current status of the banner ad.

The ad tag or creative tag associated with the banner ad.

Indicates whether the banner ad is compliant with the Transparency & Consent Framework (TCF) for privacy regulations.

A list of vendors associated with the banner ad that are compliant with the Transparency & Consent Framework (TCF).

The unique identifier of the template used to create the banner ad.

The title of the banner ad creative.

The primary URL used for tracking impressions or clicks for the banner ad.

A list of URLs used for tracking impressions, clicks, or other interactions with the banner ad.

The type of banner ad, such as image, HTML5, or video.

Indicates whether the banner ad is considered valid and properly configured for delivery.

A list of VAST (Video Ad Serving Template) events configured for video banner ads.

Settings specific to VAST (Video Ad Serving Template) for video banner ads.

The unique identifier of the VAST (Video Ad Serving Template) template used for video banner ads.

The version of the VAST (Video Ad Serving Template) specification used for video banner ads.

The XML content of the VAST (Video Ad Serving Template) for video banner ads.

Properties specific to video banner ads, such as aspect ratio or autoplay settings.

The URL for a VAST wrapper tag, which can chain multiple video ad responses.

Indicates whether the campaign is currently active and delivering ads.

A list of active third-party features enabled for the campaign, such as specific tracking or verification services.

A list of unique identifiers for banner ads associated with the campaign.

A list of unique identifiers for bid factors applied to the campaign, influencing bidding strategy.

The bidding strategy configured for the campaign (e.g., maximize clicks, target CPA).

The calculated daily budget for the campaign, taking into account pacing and overall budget.

The calculated number of daily impressions for the campaign, considering pacing and total impressions.

Metrics related to Cost Per X (CPX) goals, where X can be action, install, lead, etc., for a campaign.

The maximum amount of money the campaign is allowed to spend per day.

The target or actual number of impressions delivered per day for the campaign.

The daily pacing setting for the campaign, controlling how the budget is spent throughout the day.

A list of deals (e.g., PMP deals) associated with the campaign.

Indicates whether the campaign has been soft-deleted.

The delivery technique used for the campaign (e.g., standard, accelerated).

Indicates if the campaign is running on behalf of another entity under the Digital Services Act (DSA).

Indicates if the campaign is paid for by another entity under the Digital Services Act (DSA).

A list of unique identifiers for filters applied to the campaign.

The unique identifier for the campaign.

Indicates whether the campaign is configured to run indefinitely without an end date.

The timestamp of the last update made to the campaign configuration.

The maximum Cost Per Click (CPC) bid allowed for the campaign.

The maximum Cost Per Completed View (CPCV) bid allowed for video campaigns.

The maximum Cost Per Mille (CPM) bid allowed for the campaign.

The minimum Video Through Rate (VTR) required for video campaigns, representing the percentage of videos watched to completion.

The name of the campaign.

The unique identifier for the network associated with the campaign.

Settings related to the optimization goals and methods for the campaign.

The unique identifier of the order to which the campaign belongs.

The pacing strategy for the campaign, controlling the rate of budget spending.

Indicates if runtime pacing is enabled for the campaign to distribute spending over its flight duration.

The factor used in runtime pacing to adjust the spending rate for the campaign.

A list of runtime periods or schedules configured for the campaign.

The unique identifier of the template used to create the campaign.

A list of unique identifiers for third-party costs associated with the campaign.

The total budget allocated for the entire duration of the campaign.

The total number of impressions planned or delivered for the entire campaign duration.

A list of unique identifiers for tracking pages associated with the campaign, used for conversion tracking.

The type of campaign (e.g., branding, performance, video).

The country targeted by the campaign or where the ad impression occurred.

The currency used for reporting financial metrics.

Effective Cost Per Click, calculated by dividing total cost by total clicks.

Effective Cost Per Completed View, calculated by dividing total cost by total completed video views.

Effective Cost Per View, calculated by dividing total cost by total video views.

This field represents the fiscal year to which the collected data belongs, enabling financial reporting and analysis aligned with a fiscal calendar.

The category of media where the ad was displayed (e.g., social, display, video).

The channel of media where the ad was displayed (e.g., web, mobile app).

The type of media used for the ad creative (e.g., image, video, rich media).

A list of features accessible within the network.

Identifier for an ad farm within the ad network where ads are served.

A list of company identifiers associated with the network.

Indicates whether the network has been soft-deleted.

Indicates whether the network incurs a hosting fee.

The unique identifier for the network.

Indicates whether the network functions as a Data Management Platform (DMP).

Indicates whether the network is enabled to support redirect campaigns.

The timestamp of the last update made to the network configuration.

The name of the network.

A metric representing the additional performance or value generated by a third-party integration within a specific ad network, potentially indicating a share of market uplift or similar value.

The third-party uplift percentage applied within the network, often related to data or verification costs.

The unique identifier of the advertiser associated with the order.

The unique identifier of the agency associated with the order.

The daily budget calculated for the order based on its total budget and runtime.

The number of clicks recorded for an advertising order on a daily basis, as calculated by the Active Agent platform.

The calculated number of daily impressions for the order, considering pacing and total impressions.

A list of identifiers for campaigns associated with this order.

The maximum amount of money the order is allowed to spend per day.

The daily pacing setting for the order, controlling the rate at which the daily budget is spent throughout the day.

Indicates if the order has been marked as deleted.

Indicates if the order is running on behalf of another entity under the Digital Services Act (DSA).

Indicates if the order is paid for by another entity under the Digital Services Act (DSA).

The unique identifier for the order.

The timestamp of the last update made to the order configuration.

The name of the order.

The unique identifier of the ad network associated with the order.

The pacing strategy or setting that controls the speed at which the order's budget is spent.

The budget allocations and limits defined for different runtime periods or phases of the advertising order.

The runtime pacing setting for the order, which distributes the budget evenly across the order's entire duration.

The factor used in runtime pacing to adjust the spending rate for the order.

The overall total budget allocated for the order's entire duration.

The aggregate sum of all clicks recorded for an advertising order over its entire duration or within the specified reporting period.

The cumulative total number of ad impressions delivered over the entire duration of an advertising order.

The unique identifier for the ad placement where the ad is displayed.

This field identifies the specific advertising tactic or strategy employed for the reported data, allowing for granular analysis of campaign performance by different approaches.

The vendor associated with the ad impression or creative (e.g., ad server, data provider).