TikTok Business: Tips and best practices
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Data collection granularity and limitations
Video metrics only available at lifetime level - This is an API limitation that affects historical reporting and data aggregation strategies.
Available granularity levels
The connector supports the following levels of granularity:
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Profile
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Video
Video metrics limitation: All video performance data is aggregated at the lifetime level, meaning you cannot get daily or weekly breakdowns of video performance.
Recommended datastream configurations
Account | Profile | Daily
Daily metrics including:
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Business_id
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Display_name
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comments
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date
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followers_count
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likes
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profile_views
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shares
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video_views
Account | Video | Lifetime
Video metrics including:
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Average_time_watched
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comments
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impressions_source
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likes
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reach
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shares
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total_time_watched
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video_duration
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video_views
Account | Followers
Profile total report including followers_count
Understanding audience data collection
You can report on audience_countries, audience_genders, and audience_age. The raw data is in a dictionary format so you may wish to apply a script to unpack the list.
Processing audience data
When working with audience demographic data:
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Use data transformation scripts to parse dictionary-formatted audience data
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Consider the nested structure when mapping fields for analysis
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Account for the data format when setting up downstream reporting