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Best Practices for Naming Conventions of Marketing Campaigns

If you manage ad campaigns for a growing or a large business, reporting on those can be a real pain if you haven’t set your campaign naming right. Here’s a short guide on the dos and don’ts of naming...

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    Data-driven Marketing Education Cookie Deprecation What is GDPR
    What is GDPR and Why is it Important? — A Guide for Marketers

    Jun 23, 2022

    Tom Rennell
    Data security and the protection of personal information has long been a hot topic in the marketing industry. With data protection regulations such as GDPR spearheading many changes to data...
  •  
    Marketing Technology Data-driven Marketing Analytical Maturity Thought-leadership Agencies Marketing Analytics
    Is The Agency Model Evolving Again?

    Jun 21, 2022

    Dany Eid
    The agency landscape is changing quickly, and there are several forces at play. Just a few years ago, marketing analytics was considered a signal of innovation, and an optional addition to the...
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    Data-driven Marketing Education How to and Best Practice Guides Data Analyst Marketer Data Culture
    How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance

    Jun 16, 2022

    Adverity
    Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data. However, even the most innovative companies...
  •  
    Marketing Technology Education What is Marketing Analytics Data Stack
    What is a Data Mesh (and why should marketers care)?

    Jun 14, 2022

    Roman Gavuliak
    You might have noticed that the term Data Lake has recently been replaced by Data Mesh in conversations about modern data stacks. But what does it mean and why is it important for marketers to know...
  •  
    Data-driven Marketing How to and Best Practice Guides Marketing Analytics Data Culture
    Data Storytelling: The Best Path to Sharing Data and Insights

    Jun 9, 2022

    Adverity
    Running a successful business requires managers to always have the right information at the right time, to be able to make the right decisions. That is why data storytelling is an essential skill...
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    Data-driven Marketing Research Thought-leadership Data Culture
    3 ways CMOs can overcome the data capability drought

    Jun 7, 2022

    Lily Johnson
    Insights without actions are useless. To give your business the best chance of success, you need to invest in the data skills your team needs to reap the competitive advantages of data. But, you...
  •  
    Education Events How to and Best Practice Guides
    How to Use Marketing Analytics Effectively and Escape the Reporting Jungle

    Jun 2, 2022

    Daniel Fröhlacher
    At #OMR22 we presented how Deutsche Bahn managed to enhance and future-proof reporting of performance campaigns by using our analytics platform.
  •  
    Data-driven Marketing Marketing Analytics
    The Rise of The Marketing Ops Role

    May 31, 2022

    Adverity
    Meet the team members expected to improve the way marketing teams operate, communicate with other teams, and deliver results needed for business growth.
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    Marketing ROI Data-driven Marketing Data Integration Data Visualization Marketing Analytics
    5 Basic Data Sources Every Marketer Needs to Monitor Daily

    May 26, 2022

    Adverity
    Staying on top of events for marketers nowadays means they need to closely monitor a constantly growing number of platforms. But how can you identify the ones that will make a difference, or at least...
  •  
    Data-driven Marketing Education Data Integration Marketing Analytics
    4 Reasons Why You Need to Move Away From Manual Data Integration

    May 19, 2022

    Adverity
    Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. It’s time you learn it too.
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    Marketing Technology Data-driven Marketing Thought-leadership CMO Marketing Analytics
    What’s Stopping CMOs Getting Value From Their Marketing Data?

    May 17, 2022

    Lily Johnson
    The role of the CMO is changing. Well - sort of… While the goals of determining strategy and delivering growth will likely remain the same, how these are accomplished is going to continue to evolve...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics
    Programmatic 2022 and The Question: How Effective is My Advertising?

    May 12, 2022

    Daniel Fröhlacher
    With the discontinuation of third-party cookies, two questions arise for advertisers: how do I still reach my audience – and how can I measure success?
  •  
    Data-driven Marketing Education Events How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Shift Marketing Optimization to Become More Forward-Thinking

    May 10, 2022

    Adverity
    Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to employ some new technologies to be able to predict...
  •  
    Customer Experience Marketing Technology Data-driven Marketing Education How to and Best Practice Guides
    In Digital Touch with Your Fanbase: How to Turn Customers into Fans

    May 3, 2022

    Daniel Fröhlacher
    Global brand loyalty is at the lowest level it's been in a long time. Building a fanbase has never been easy for brands, but a loyal customer base has rarely been as important as it is now.
  •  
    Data-driven Marketing Marketing Analytics
    5 New Skills The Modern Marketer Needs

    Apr 26, 2022

    Lily Johnson
    The role of the marketer is changing. Customers are increasingly calling for more channels - and according to McKinsey’s latest research, this goes for B2B customers too. So, the mountain of...
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    Data-driven Marketing Data Integration Marketing Analytics
    Data Vs Soulful Marketing: Finding The Balance

    Apr 19, 2022

    Mitesh Lakhani
    Data is the absolute centerpiece of digital marketing in 2022. We are in an era where data fuels not only the digital marketing industry but much of the world around us.
  •  
    Data-driven Marketing Data Integration Marketing Analytics
    Stay one step ahead with your marketing reporting

    Apr 14, 2022

    Daniel Fröhlacher
    Stay one step ahead – this slogan by Norwegian outdoor brand ODLO can be perfectly applied to so many different areas.
  •  
    Data-driven Marketing CMO Marketing Analytics
    3 Ways Data is Changing The Role of the CMO

    Apr 12, 2022

    Harriet Durnford-Smith
    Marketing is all about decisions. What creative is going to resonate most with my audience? What channels are going to perform best and where should I commit the most budget? Which regions should I...
  •  
    Data-driven Marketing Education Marketing Analytics
    From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman

    Apr 6, 2022

    Lily Johnson
    At this years’ IC Summits Marketing and Advertising Exchange (ICS MAX) in Atlanta Georgia, Adverity’s Director of North America, Dany Eid sat down with Jeff Coleman of Carter's, the leading brand of...
  •  
    Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics
    5 Reasons Agencies Need to be More Data Mature

    Mar 30, 2022

    Lily Johnson
    If you work in a marketing agency, then finding the time to understand and implement new martech can be tricky. It’s one of the things we hear agencies struggle with time and time again. 
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    Data-driven Marketing Data Integration Marketing Analytics
    How Martech is Leveling The Playing Field for SMEs

    Mar 22, 2022

    Alexander Igelsböck
    Today’s marketers don't need millions of dollars, or a complex, enterprise-like tech stack to optimize budgets and improve performance. Martech has leveled the playing field. 
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    Marketing Technology Data Integration CMO Data Visualization Marketing Analytics
    5 Reasons Every Marketing Analyst Needs Automated Data Integration

    Mar 15, 2022

    Lily Johnson
    Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier. 
  •  
    Marketing Technology Data-driven Marketing Data Integration Marketing Analytics
    The Great Resignation: Is Data Maturity The Answer?

    Mar 10, 2022

    Lily Johnson
    In the past 12 months or so, a steady stream of talented employees have been leaving their marketing teams for a fresh start somewhere new.
  •  
    Marketing Technology Data Integration CMO Marketing Analytics
    5 Reasons CMOs Need to Take the Data Revolution More Seriously

    Mar 3, 2022

    Lily Johnson
    How many CMOs do you think can measure ROI on their marketing spend? All of them? Surely most of them…
  •  
    Big Data Data-driven Marketing Analytical Maturity Thought-leadership Marketing Analytics
    How Being More Data Mature Can Make Your Business More Resilient

    Feb 23, 2022

    Dany Eid
    As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence that data-driven companies deliver better business...
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    Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics
    3 Ways Data Automation Will Make Marketers’ Lives Easier

    Feb 16, 2022

    Lily Johnson
    Today’s marketers can’t afford to be afraid of data. The simple truth of the matter is that becoming more data-driven delivers better business performance.
  •  
    Marketing Technology eCommerce Marketing Analytics
    4 Things We Learned at NRF 2022

    Feb 10, 2022

    Amy Mills
    The National Retail Federation’s (NRF) Retail Big Show returned to New York City on January 16-18 2022 for the first time in two years — and our Adverity team was there too!
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    Data-driven Marketing Marketing Analytics
    US Still Counts on Cookies, While UK and Germany Champion MMM

    Feb 8, 2022

    Lily Johnson
    Marketers across the UK, US, and Germany come up against different challenges when it comes to cookies, not least due to varying laws on data governance. So if you’re running an international...
  •  
    Marketing Technology Data-driven Marketing Data Integration Marketing Analytics
    Reality Check: Are Marketers as Analytically Mature as They Think?

    Feb 1, 2022

    Lily Johnson
    Modern marketing teams are feeling optimistic about their data maturity right now, with two-thirds identifying as analytically mature. Fantastic, right?
  •  
    Data-driven Marketing Data Integration Marketing Analytics
    Are Marketers Aware of the Data Tools their Company Has?

    Jan 25, 2022

    Lily Johnson
    Something strange is going on in the world of marketing… Analysts say they have tons of advanced tech, but marketers don't seem to know about it. 
  •  
    Big Data Marketing Technology Data Integration Marketing Analytics
    Modern Campaign Reporting at RTL Germany

    Jan 21, 2022

    Daniel Fröhlacher
    For some time now, marketers from all industries have been observing a phenomenon of our time: there is more content, channels, and end devices than ever before – and new platforms are constantly...
  •  
    GDPR
    2022: Data Privacy Updates

    Jan 19, 2022

    Tom Rennell
    Nearly four years since the GDPR was passed and no marketer has been left unscathed by the endless parade of data privacy quizzes and refreshers. But beyond that, the impact of GDPR has been hard to...
  •  
    Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics
    Predictive Analytics Key Focus for 2022: But Are Marketing Teams Ready?

    Jan 12, 2022

    Lily Johnson
    According to our latest research, 61% of marketing teams aim to achieve predictive analytics in 2022. But are their martech stacks ready to take on this challenge? In this blog, we look at what...
  •  
    Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics
    2022 Marketing Predictions

    Jan 6, 2022

    Tom Rennell
    For many marketers, the new year is often a time of reflection. Identifying what went right and wrong last year, reviewing practices and potential technologies that may help them move forward, as...
  •  
    Leading in Marketing: What 2021 brought, and what 2022 might have to offer

    Dec 22, 2021

    Alexander Igelsböck
    Ever since we founded Adverity in 2015 we’ve experienced fast growth overall but 2021 was a challenging year, in almost every aspect. Not only did we hire no less than 200 new employees – thus more...
  •  
    Customer Experience Marketing Technology KPIs and Metrics Data-driven Marketing eCommerce Marketing Analytics
    2021 Predictions Revisited

    Dec 16, 2021

    Craig Bryant
    In January this year, I was asked to provide a series of predictions for this year, given how tumultuous 2020 had been, this was a tricky exercise. However, as a certain sense of normality did seem...
  •  
    Marketing Technology Data-driven Marketing Marketing Analytics
    Marketing Strengths and Challenges of the UK, US, and Germany Compared

    Dec 14, 2021

    Lily Johnson
    Marketers and analysts across the UK, US, and Germany share the same strategic priorities for 2022: to build and target their audience, and to deliver personalized content. However, there are some...
  •  
    Data-driven Marketing Data Integration Marketing Analytics
    Does Data Have a Trust Problem?

    Dec 9, 2021

    Harriet Durnford-Smith
    Last week, our CMO Harriet Durnford-Smith sat down with Little Black Book to discuss why marketers are no longer trusting their data, who is responsible for this distrust and how they can rebuild a...
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    Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics
    Top 3 Data Challenges Facing the C-Suite in 2021

    Dec 2, 2021

    Lily Johnson
    It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and highlight...
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    Data-driven Marketing Data Integration Marketing Analytics
    Analysts Don’t Trust the Data that Drives Marketing Decisions

    Nov 23, 2021

    Lily Johnson
    The past few years we’ve heard the same refrain that data is the new oil. Any organization worth its salt has an infrastructure to get value out of its marketing data. But new research reveals that...
  •  
    Marketing ROI Data-driven Marketing Marketing Analytics
    Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

    Nov 16, 2021

    Lily Johnson
    In our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting in the way? And how do the challenges faced by...
  •  
    Data-driven Marketing Data Integration Marketing Analytics
    Personalized Content is Top Priority for Marketers in 2022

    Nov 9, 2021

    Lily Johnson
    As digital ad spend continues to grow, digital marketers face an increasingly saturated landscape. It’s not enough to shout loud, marketers need to target their audience in a more granular way.
  •  
    Data-driven Marketing eCommerce Marketing Analytics
    Flying High or Lost Luggage? Top Trends in Travel Advertising

    Nov 3, 2021

    Joseph Danter
    Turbulence is nothing new for the travel industry, but with rapid changes in travelers’ needs and priorities due to COVID-19, advertisers have never had to ‘check in’ so many different preferences.
  •  
    Marketing Technology Data-driven Marketing eCommerce Marketing Analytics
    3 Ways Travel Brands Can Succeed in a Post COVID-19 World

    Oct 28, 2021

    Joe Danter
    Travel has come a long way – and while we may not be living the 1950s dream of speeding through vacuum-powered tubes, the rate of change in the travel industry only seems to accelerate, with COVID-19...
  •  
    KPIs and Metrics Data-driven Marketing Education eCommerce Marketing Analytics
    What Marketers Need to Do Once the Holiday Season Is Over

    Oct 26, 2021

    Amy Mills
    Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to do.
  •  
    Marketing Technology Data-driven Marketing GDPR
    Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

    Oct 19, 2021

    Adverity
    Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
  •  
    Marketing ROI Data-driven Marketing Education How to and Best Practice Guides eCommerce
    How to Optimize Your eCommerce Plan for the Golden Quarter

    Oct 14, 2021

    Lily Johnson
    From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your eCommerce operations before the Golden Quarter.
  •  
    Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics
    Top 5 tips to get the most out of your marketing campaigns in the holiday season

    Oct 6, 2021

    Amy Mills
    Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns on...
  •  
    Data-driven Marketing Education How to and Best Practice Guides What is Data Visualization Marketing Analytics
    What is a Cohort Analysis (and how can marketers use it)?

    Sep 29, 2021

    Tom Rennell
    While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master it.
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    Marketing ROI Data-driven Marketing Education eCommerce Marketing Analytics
    Is your retail business ready for the holiday season?

    Sep 22, 2021

    Amy Mills
    The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few tips on how to catch up.
  •  
    Cookie Deprecation GDPR
    Why Cookie Deprecation is a Good Thing

    Sep 15, 2021

    Harriet Durnford-Smith
    Adverity CMO, Harriet Durnford-Smith, on why the loss of third-party cookie data is a good thing for the marketing industry and how our strategy for marketing has evolved.
  •  
    Data Integration eCommerce Marketing Analytics
    What’s New and Upcoming for Amazon Selling Partners

    Sep 9, 2021

    Craig Bryant
    The large community of Amazon sellers has been on alert since the eCommerce giant announced the deprecation of the MWS API. We explain here what the new Selling Partner API is all about and how you...
  •  
    Education How to and Best Practice Guides eCommerce Data Connectors
    How to use shopify data to level up your eCommerce analytics

    Sep 2, 2021

    Adverity
    As part of our video series on connectors and how to use them, we take a look at eCommerce platform Shopify to see how online sellers can best leverage Shopify data to gain new and interesting...
  •  
    Marketing ROI Education Analytical Maturity How to and Best Practice Guides Marketing Analytics
    Top 3 barriers to insights-driven marketing (and how to overcome them)

    Aug 31, 2021

    Adverity
    Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven business. While the...
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    Data-driven Marketing Cookie Deprecation Automotive
    Cars, COVID, and Cookies: How is automotive marketing changing?

    Aug 26, 2021

    Adverity
    From cars to COVID to cookies, guest speakers Alex Holt (Cars.com) and Marc Castañe (Autoscount24) speak with Adverity’s Marija Traut about how the world of digital marketing in the automotive...
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    Education Marketing Analytics
    Top time-saving tools you need to boost productivity today

    Aug 24, 2021

    Adverity
    Time is often described as the most valuable thing we have to spend. Hard to make, and all too easy to waste, time is something just about everyone wants to save.
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    Data-driven Marketing Marketing Analytics
    Why data and analytics are a must-have for any successful business

    Aug 17, 2021

    Alexander Igelsböck
    Following Adverity’s Series D funding announcement, CEO Alexander Igelsböck looks at why data and analytics are fast becoming the cornerstone of any successful business. Recently, I’m proud to say, ...
  •  
    Education Cookie Deprecation How to and Best Practice Guides
    How to handle a perfect storm of COVID and cookies

    Aug 12, 2021

    Adverity
    Principal Analyst at Forrester, Tina Moffett, provides 4 tactical actions you can take to adapt to the changes brought on by the COVID-19 pandemic and data shortage caused by third-party cookie...
  •  
    Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics
    How to build an insights-driven culture in your business

    Aug 10, 2021

    Adverity
    Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the most from their data.
  •  
    Marketing ROI Data-driven Marketing Education Cookie Deprecation What is Marketing Analytics
    What is Marketing Mix Modelling (and how can it help with marketing attribution)?

    Aug 4, 2021

    Tom Rennell
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Marketing Mix Modeling (or in short MMM) and how it can enable marketers to...
  •  
    Data-driven Marketing Marketing Analytics
    What does ‘being insights-driven’ mean?

    Jul 28, 2021

    Adverity
    Before realizing why being insights-driven is important for companies of all sizes, we need to understand what an organization needs to have in order to become (and remain) insights-driven. Here’s...
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    Data-driven Marketing Marketing Analytics
    Why is being insights-driven crucial for business success?

    Jul 20, 2021

    Adverity
    Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your business...
  •  
    Case Study Data-driven Marketing Data Integration Marketing Analytics
    The Beginning of a Data Journey

    Jul 14, 2021

    Daniel Fröhlacher
    This is a story on how the world's leading destination management company turned the COVID-19 crisis into an opportunity to grow stronger, with the help of data.
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    Marketing ROI Marketing Technology Data-driven Marketing CMO Data Visualization Marketing Analytics
    Our Top Marketing Tools for 2021 and Beyond

    Jun 22, 2021

    Andrea Buforn
    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 
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    Data-driven Marketing Marketing Analytics
    Anywhere Operations - the Way to Future-Proof Your Marketing

    Jun 9, 2021

    Adverity
    Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new ways of improving marketing results.
  •  
    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics
    The Top 5 Marketing KPIs You Need to Start Tracking in H2

    May 19, 2021

    Joseph Danter
    Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts and improve outcomes.
  •  
    Data-driven Marketing Artificial Intelligence Marketing Analytics
    The Practical Benefits of AI-Powered Analytics for Marketers

    May 13, 2021

    Adverity
    You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your marketing data work for you.
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    Marketing ROI Data-driven Marketing Artificial Intelligence Marketing Analytics
    How Much Should You Budget For Marketing In H2 2021?

    May 11, 2021

    Eleni Nicolaidis
    Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like the death of third-party cookies having a huge impact...
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    Data-driven Marketing Education Cookie Deprecation What is Artificial Intelligence Marketing Analytics
    How does Attribution Change Without Third-Party Cookies?

    Apr 27, 2021

    Adverity
    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
  •  
    Marketing Technology Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Find the Right Balance Between Brand and Performance Marketing?

    Apr 22, 2021

    Adverity
    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
  •  
    Marketing ROI Marketing Technology Data-driven Marketing Education What is Marketing Analytics
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
  •  
    Education How to and Best Practice Guides Data Visualization
    3 Tips on How to Tell a Good Story with Data Visualizations

    Apr 8, 2021

    Vladimir Ceric
    Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business growth.
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    5 Data-Driven Strategies for Improved Customer Retention

    Apr 1, 2021

    Elea Andrea Almazora
    Using data is a great way to drive sales and create loyal customers. It helps you figure out what clients like and gives them a reason to keep coming back to you.
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    7 Email Marketing Metrics for Calibrating Upcoming Campaigns

    Mar 25, 2021

    Elea Andrea Almazora
    As a marketer, sending out emails to subscribers and getting little to no positive results is disappointing. It can also be an indicator that it’s time to take a step back and assess the impact of...
  •  
    Marketing ROI Data-driven Marketing Marketing Analytics
    3 Ways Sports Brands Can Use Data to Increase Audience Engagement

    Mar 18, 2021

    Tom Rennell
    Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your data, and keep on top despite the COVID-19 pandemic.
  •  
    Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for marketers?
  •  
    Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
  •  
    Data-driven Marketing Data Visualization Marketing Analytics
    4 Golden Rules for Dashboard Best Practice

    Mar 2, 2021

    Andy Fairclough
    Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. In this blog post, Adverity’s Andy...
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    Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take...
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    Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Stack
    7 Building Blocks of Good Data Governance

    Feb 23, 2021

    Adverity
    In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the...
  •  
    KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    Top KPIs for News and Media Companies

    Feb 18, 2021

    Vladimir Ceric
    The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
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    Marketing Technology Data-driven Marketing Education What is Artificial Intelligence Marketing Analytics
    What is the Difference Between AI and Predictive Analytics?

    Feb 17, 2021

    Tom Rennell
    Predictive Analytics. AI-powered analytics. Machine Learning. As artificial intelligence has grown more prevalent, these terms are often used interchangeably. So, what is the difference between them...
  •  
    KPIs and Metrics Data-driven Marketing What is Data Visualization Marketing Analytics
    Data vs Metric vs KPI vs Report

    Feb 11, 2021

    Tom Rennell
    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
  •  
    Data-driven Marketing Education Data Integration Data Stack Workshop
    ETL –  What is it and How Do I Do it?

    Feb 10, 2021

    Tom Rennell
    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL.
  •  
    KPIs and Metrics Data-driven Marketing Education Data Integration Events How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Avoid Headless Chicken Marketing with Mindshare

    Feb 3, 2021

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.
  •  
    Data Integration Marketing Analytics
    Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

    Feb 1, 2021

    Vladimir Ceric
    The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing landscape, and how can media and entertainment...
  •  
    Data-driven Marketing Education Data Integration How to and Best Practice Guides eCommerce Marketing Analytics
    How to Centralize Your eCommerce Data for Intelligent Insights

    Jan 27, 2021

    Tom Rennell
    Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million...
  •  
    Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    7 Changes Marketers Need To Look Out for in 2021

    Jan 18, 2021

    Tom Rennell
    After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.
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    Marketing ROI Data-driven Marketing Marketing Analytics
    5 Predictions for eCommerce in 2021

    Jan 13, 2021

    Craig Bryant
    Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions for 2021. After all, who could have foreseen that...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Marketing Analytics
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    Data-driven Marketing Data Visualization Marketing Analytics
    6 Things Marketers Can Do to Boost Website Performance

    Nov 19, 2020

    Vladimir Ceric
    Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn...
  •  
    Big Data Marketing ROI Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo...
  •  
    Big Data Data-driven Marketing GDPR Marketing Analytics
    The Customer Journey, Conversion Tracking and Attribution in 2021

    Nov 4, 2020

    Christoph Bodenstein
    With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.
  •  
    Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
  •  
    Data Integration Marketing Analytics Data Stack
    How Data Transformation Can Deliver Better Insights for SaaS Marketers

    Oct 21, 2020

    Adverity
    Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by...
  •  
    Big Data Data-driven Marketing Education How to and Best Practice Guides CPG and Retail eCommerce Marketing Analytics
    How to Map Out a Successful Q4 in Retail in a Year Like This

    Oct 15, 2020

    Adverity
    The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers...
  •  
    Data-driven Marketing Data Visualization Marketing Analytics
    Using Data to Find Customers and Transform Your SaaS Marketing

    Oct 13, 2020

    Adverity
    More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in...
  •  
    Marketing Technology Data-driven Marketing Data Integration Marketing Analytics
    Is Augmented Analytics the Ultimate Digital Marketing Tool?

    Oct 7, 2020

    Vladimir Ceric
    Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the tool that creates a complete picture.
  •  
    Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization
    Facebook Shortens the Default Attribution Window. What Happens Now?

    Oct 1, 2020

    Vladimir Ceric
    Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been...
  •  
    KPIs and Metrics Data-driven Marketing Education Data Integration How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
  •  
    Data-driven Marketing Data Integration Marketing Analytics
    Harnessing Your Amazon Marketplace Data to Boost Store Performance

    Sep 9, 2020

    Adverity
    Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of your online sales. Selling...
  •  
    Customer Experience Marketing Technology Data-driven Marketing CMO
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020

    Adverity
    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges that...
  •  
    Big Data Marketing ROI Data-driven Marketing Data Integration Marketing Analytics
    4 Ways You Can Use Big Data to Improve Your Marketing

    Aug 26, 2020

    Vladimir Ceric
    Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.
  •  
    Data-driven Marketing Data Visualization Marketing Analytics
    10 Most Important Website Metrics for Marketing Managers

    Aug 19, 2020

    Vladimir Ceric
    Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial. Here...
  •  
    Big Data Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Artificial Intelligence Marketing Analytics
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
  •  
    3 Key Marketing Analytics Features for Your Retail or eCommerce Business

    Aug 6, 2020

    Bruno Kofler
    In a tough and ever-changing market, both traditional retailers and eCommerce companies need to continuously optimize their operations by using data-based insights. Here are the 3 most important...
  •  
    Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics
    New Augmented Analytics Features in the Adverity Platform

    Jul 31, 2020

    Gavin England
    We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six new features in our Augmented Analytics module,...
  •  
    Big Data Data-driven Marketing Marketing Analytics
    National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

    Jul 24, 2020

    Adverity
    The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times,...
  •  
    Customer Experience
    Why G2 Reviews Are Important to Us

    Jul 6, 2020

    Adverity
    The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business decision-makers, especially with technology buys,...
  •  
    Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack
    Getting the Naming Conventions Right, with the Help of AI

    Jul 2, 2020

    Adverity
    As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up with inaccurate reports...
  •  
    Marketing ROI Data-driven Marketing Data Integration Marketing Analytics
    10 Most Important Google Ads Metrics

    Jun 24, 2020

    Vladimir Ceric
    You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By tracking the right metrics, of course.
  •  
    Case Study Data Integration
    Case Study: Data Integration for Digital Marketing Consultancies

    Jun 17, 2020

    Neil Claydon
    Digital Matter is a fast-growing performance marketing consultancy, headquartered in New York City, with offices in San Francisco and Portland. As experts in managing and optimizing multi-channel...
  •  
    Big Data Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics
    Can Advertisers Use AI as an Engine for Growth?

    Jun 10, 2020

    Adverity
    Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...
  •  
    Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
  •  
    Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...
  •  
    Customer Experience Marketing Analytics
    Big Data Analytics Holds the Key to Reducing Customer Churn for Telecoms

    Jun 3, 2020

    Vladimir Ceric
    Analyzing customer data in an attempt to understand and prevent user churn is one of the top-level priorities of telecommunication companies. In such a tough market, having the right tool to execute...
  •  
    Marketing ROI Data-driven Marketing Data Integration Marketing Analytics
    What’s What on TikTok - A Basic Guide for Marketers

    May 28, 2020

    Adverity
    As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. ...
  •  
    Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack
    A Smarter Approach to Naming Conventions

    May 20, 2020

    Joseph Caston
    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming Conventions,...
  •  
    Data-driven Marketing Data Integration Marketing Analytics
    Integrating Data Through APIs as the First Step to Marketing Effectiveness

    May 15, 2020

    Adverity
    Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We looked...
  •  
    Data-driven Marketing Data Integration Data Visualization Marketing Analytics
    Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

    Apr 29, 2020

    Rory Maginess-Roberts
    We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be.
  •  
    Marketing ROI CMO Data Visualization
    Marketers in the Unknown: Where We Are and How to Move Further?

    Apr 24, 2020

    Adverity
    The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...
  •  
    Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    8 Key Metrics for Your Performance Marketing Reports

    Apr 20, 2020

    Vladimir Ceric
    The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
  •  
    KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app...
  •  
    KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...
  •  
    Data-driven Marketing Artificial Intelligence
    Is Relying on One Technology Provider Good for Your Agency’s Business?

    Mar 24, 2020

    Mitesh Lakhani
    Combining different technologies into an effective agency work environment has never been easy. But if you manage to do it properly, you can offer an advanced level of service to your clients. Let’s...
  •  
    Customer Experience Marketing Technology Data-driven Marketing
    A Whole New Adverity Experience

    Mar 20, 2020

    Christoph Bodenstein
    Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed with productivity and ease-of-use in mind.
  •  
    Data-driven Marketing Artificial Intelligence
    AI: Growth Tool or Gimmick for the Advertising Industry?

    Feb 11, 2020

    Mitesh Lakhani
    In the search for “the next big thing”, agencies worldwide have been paying more attention to artificial intelligence. Could AI bring an opportunity for innovation and added-value delivery? If you...
  •  
    Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics
    How to Automatically Import Data into Google Analytics

    Oct 28, 2019

    Christoph Bodenstein
    Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you face quite a challenge. This is why every type of...
  •  
    Customer Experience Case Study Data Visualization
    Austrian National Tourist Office - Thinking Global

    Sep 24, 2019

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
  •  
    Marketing ROI KPIs and Metrics Data-driven Marketing
    Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)

    Aug 21, 2019

    Christoph Bodenstein
    Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it continually decreases as time progresses? 
  •  
    Customer Experience Case Study Data Visualization
    How Mindshare Netherlands Optimized Data Integration & Client Reporting

    Jul 24, 2019

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
  •  
    Amazon Web Services (AWS) Meetup at Adverity

    May 22, 2019

    Nico Carstensen
    As a newly AWS competency status holder, it was a pleasure for us to host and sponsor the 12th AWS Meetup at our office in Vienna.
  •  
    Adverity Update: Announcing Nine New API Connectors

    May 16, 2019

    Christoph Bodenstein
    Data integration for marketers should be as powerful and straightforward as possible. We believe marketers can only make sound decisions if they have access to all of their data. That’s why we’re...
  •  
    Data-driven Marketing eCommerce
    How Modern E-commerce Businesses Use Data to Grow (New Research)

    May 2, 2019

    Eugen Knippel
    We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research uncovered might surprise you. Though before we take a...
  •  
    Data-driven Marketing Education Data Integration How to and Best Practice Guides
    How to Defeat Data Chaos with Marketing Intelligence

    Mar 25, 2019

    Eugen Knippel
    More and more executives I talk to raise concerns about data chaos in their organization.
  •  
    Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    Adverity Achieves AWS Digital Customer Experience Competency Certification

    Mar 8, 2019

    Alexander Igelsböck
    Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.
  •  
    Data Integration Data Visualization Data Stack
    Adverity Offering a New Home for Alooma Users

    Feb 27, 2019

    Alexander Igelsböck
    In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in the industry.
  •  
    Big Data Data-driven Marketing Data Visualization Marketing Analytics
    5 Visualization Features to Make Your Dashboards Interactive

    Feb 4, 2019

    Christoph Bodenstein
    I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data that provide valuable insights should be a priority.
  •  
    Data-driven Marketing Marketing Analytics
    6 Incredible Real-Life Examples of Data-Driven Marketing in Action

    Jan 31, 2019

    Nico Carstensen
    Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI? Data offers us, marketers, a tremendous opportunity...
  •  
    Big Data Marketing Technology Data-driven Marketing Marketing Analytics
    Is Big Data Putting an End to Creativity in Marketing?

    Jan 23, 2019

    Mina Nacheva
    I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites.
  •  
    Case Study Data Integration
    Case Study: E-Commerce Growth Through Automated Data Integration & Analytics

    Jan 17, 2019

    Eugen Knippel
    If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. reBuy is a reCommerce company based in Germany, founded...
  •  
    Marketing Analytics Data Stack
    Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

    Dec 18, 2018

    Mina Nacheva
    A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep track of all your...
  •  
    Data Visualization Marketing Analytics
    Crunching Data Is Not Enough. You Need to Be Telling Stories.

    Dec 14, 2018

    Mina Nacheva
    Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be understood by colleagues and...
  •  
    Customer Experience Marketing Technology Marketing Analytics
    This is How Personalized Marketing Helps You Sell More

    Dec 6, 2018

    Eugen Knippel
    Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.
  •  
    Marketing Technology Education Data Integration What is Marketing Analytics
    What is iPaaS (and why is it important to marketing)?

    Nov 30, 2018

    Neil Claydon
    I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all the latest lingo.
  •  
    Marketing Technology Data-driven Marketing eCommerce
    Conversion Tracking 2019: New Facebook Attribution vs Google

    Nov 13, 2018

    Christoph Bodenstein
    I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.
  •  
    Marketing Technology Data-driven Marketing Data Integration Data Visualization
    Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

    Nov 8, 2018

    Madara Krumina
    We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.
  •  
    Big Data Marketing ROI Data-driven Marketing
    Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

    Oct 25, 2018

    Nico Carstensen
    Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it? Particularly since your efforts to increase...
  •  
    Data Visualization Marketing Analytics
    How Marketing Dashboards Uncover Smart Insights and Boost ROI

    Oct 12, 2018

    Nico Carstensen
    Hi, I am Nico and I just started a new job at Adverity as Content Manager.
  •  
    Marketing Analytics
    How TV Attribution Will Impact Your ROI Measurement

    Oct 8, 2018

    Eugen Knippel
    From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online shop traffic - and therefore on sales.
  •  
    Big Data Data Visualization Marketing Analytics
    7 Reasons Why You Should Stop Using Spreadsheets

    Sep 28, 2018

    Mina Nacheva
    Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view is a hugely valuable resource. However, the number one...
  •  
    Data-driven Marketing Data Integration Data Visualization
    Adverity Partners up with Tableau to Unleash the Power of Data

    Sep 27, 2018

    Madara Krumina
    We're very excited to announce our partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.
  •  
    Case Study
    Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting

    Sep 21, 2018

    Eugen Knippel
    Please note: this case study is also available in German. UPC Switzerland was the result of a merger of several cable network companies in 1994. The company has a workforce of over 1,400 employees...
  •  
    Data Integration
    Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals

    Sep 12, 2018

    Mina Nacheva
    Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to leverage the power of data integration tools and get that...
  •  
    Marketing Technology Data Integration Marketing Analytics
    The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

    Sep 5, 2018

    Mina Nacheva
    There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us say that. It is true, though, and the more data...
  •  
    Data Integration Marketing Analytics
    How Data Transformation is Helping Analysts with Marketing Analytics

    Aug 28, 2018

    Mina Nacheva
    With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as possible. Yet, as many soon realise, there is no ‘one...
  •  
    Data-driven Marketing Data Visualization Marketing Analytics
    Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

    Aug 21, 2018

    Eugen Knippel
    If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel free to download our lovely white paper here.  ...
  •  
    Data Visualization
    6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

    Aug 14, 2018

    Christoph Bodenstein
    The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.
  •  
    Data Integration Marketing Analytics
    ETL vs. ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

    Aug 2, 2018

    Mina Nacheva
    Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.
  •  
    Data Integration Marketing Analytics
    Harness the Power of ETL to Boost Your Marketing Analytics

    Jul 19, 2018

    Mina Nacheva
    There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking what we’re thinking: That’s more than just one...
  •  
    Marketing Analytics
    Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

    Jul 3, 2018

    Eugen Knippel
    In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares and views. Such tools have...
  •  
    Marketing ROI Marketing Technology Case Study
    Fashionette Case Study: Automated Data Integration in the Online Retail Industry

    Jun 25, 2018

    Eugen Knippel
    If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Fashionette is a young German e-commerce company, which...
  •  
    Data-driven Marketing Data Integration Marketing Analytics
    Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

    Jun 18, 2018

    Eugen Knippel
    What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy? More likely than not, it’s all three at the same time.
  •  
    Data-driven Marketing Data Visualization Marketing Analytics
    Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

    May 16, 2018

    Neil Claydon
    We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.
  •  
    Big Data Education Cookie Deprecation What is GDPR
    What is Data Privacy (and why is it important to marketers)?

    May 9, 2018

    Mina Nacheva
    Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make sure...
  •  
    Marketing Technology
    There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

    May 8, 2018

    Mina Nacheva
    Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.
  •  
    Marketing ROI Marketing Analytics
    'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

    Apr 30, 2018

    Neil Claydon
    Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a compelling...
  •  
    Adverity Receives €3.2 Million Series A Funding to Further Accelerate its Growth

    Apr 20, 2018

    Alexander Igelsböck
    We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove Capital Partners - a leading tech venture capitalist with...
  •  
    Big Data CMO Marketing Analytics
    Is the Chief Data Officer the New CMO?

    Apr 18, 2018

    Eugen Knippel
    Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.
  •  
    Marketing ROI eCommerce Marketing Analytics
    How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

    Apr 13, 2018

    Eugen Knippel
    In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can...
  •  
    Customer Experience Marketing Analytics
    Great Customer Experience Needs Great Tech

    Apr 10, 2018

    Eugen Knippel
    The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized market segments and cater to the specific wants and...
  •  
    Marketing Analytics
    Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!

    Apr 6, 2018

    Eugen Knippel
    As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no easy feat. Fortunately, Adverity is on-hand to help...
  •  
    Data Integration Data Visualization Marketing Analytics
    Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

    Mar 26, 2018

    Eugen Knippel
    It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn Campaign Manager are by far the most user-friendly...
  •  
    eCommerce Marketing Analytics
    Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

    Mar 14, 2018

    Mina Nacheva
    In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before, according to findings by eMarketer. Mobile, too, played a...
  •  
    CMO
    Brand Safety: How Marketers are Shaping the Future of Responsible Advertising

    Mar 6, 2018

    Neil Claydon
    In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands alike, thus, need to make sure that the latter...
  •  
    Marketing Analytics
    In 2018, Every Serious Marketer Needs To Become a Data Analyst

    Feb 27, 2018

    Mina Nacheva
    Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling analytics. Today, with data growing  in size by the...
  •  
    Marketing ROI Data-driven Marketing CMO Marketing Analytics
    Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

    Feb 12, 2018

    Eugen Knippel
    Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing...
  •  
    Data Integration
    Adverity Update: New API Connectors Added To Our Library

    Feb 6, 2018

    Eugen Knippel
    Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers before you're able to create a meaningful report for...
  •  
    Case Study Data-driven Marketing Data Integration
    Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

    Jan 25, 2018

    Eugen Knippel
    Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the following the success story of our client MediaCom,...
  •  
    Marketing Analytics
    Marketers Spend More on Analytics - Even Though their Budgets Decline

    Jan 17, 2018

    Mina Nacheva
    The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and what is their impact on players in the industry?...
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    Data-driven Marketing
    Why Data-driven Marketing Should Start with a Data Strategy

    Jan 9, 2018

    Eugen Knippel
    As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data - and this data generates value for those platforms:...
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    Finishing 2017 on a High: Announcing New APIs to our Library

    Dec 18, 2017

    Neil Claydon
    Shiny New API Connectors We believe we have created the largest data source library available, equipped with hundreds of pre-configured API and file-based connectors. We're pleased to announce the...
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    Big Data Data-driven Marketing Data Integration Data Stack
    Drowning in Your Marketing Data? It's Time for Some Housekeeping

    Dec 7, 2017

    Eugen Knippel
    Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of...
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    Adverity Leverages the Most Important E-Commerce Data

    Nov 21, 2017

    Eugen Knippel
    Please get in touch to learn how we can help you gathering all your relevant retail and e-commerce data from your favourite tools!
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    Data Visualization Marketing Analytics
    7 Features You'll Love About The New Adverity Insights

    Nov 15, 2017

    Alexander Igelsböck
    Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Checklist
    12 Important KPIs Every Marketer Should Be Measuring

    Nov 6, 2017

    Eugen Knippel
    Being a marketer in today’s increasingly data-driven world is no easy task. There are gigabytes of data coming your way every single day - data that is transformed into insights, and insights that...
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    Marketing Analytics
    New to Adverity: the Adobe Marketing Cloud API

    Nov 2, 2017

    Neil Claydon
    We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.
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    Marketing ROI Data Visualization Marketing Analytics
    Why It’s Time to Stop Worrying About Your Marketing Reports

    Oct 24, 2017

    Neil Claydon
    Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else,...
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    Big Data Data-driven Marketing
    7 Challenges of Your Data-Driven Marketing Strategy

    Sep 21, 2017

    Eugen Knippel
    Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s hectic, and you love it. Yet, every now and again, having...
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    Data-driven Marketing Marketing Analytics
    Why Too Many Companies Fail With Marketing Analytics

    Sep 7, 2017

    Eugen Knippel
    In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential of marketing analytics. In fact, for many companies...
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    Data Integration Marketing Analytics
    Why Data Quality Is Crucial For Your Day-to-Day Marketing

    Aug 30, 2017

    Eugen Knippel
    You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really want, need and are willing to spend their money on is...
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    Education Data Integration What is Marketing Analytics
    What is ETL (and how does it help with marketing analytics)?

    Aug 22, 2017

    Eugen Knippel
    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL. But what is ETL, what does it...
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    Marketing ROI Data-driven Marketing Marketing Analytics
    How Marketing Analytics Can Help You Achieve Your Business Goals

    Aug 14, 2017

    Eugen Knippel
    If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you may have the feeling that pretty much everything about...
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    7 Frequently Asked Questions About Adverity - Answered!

    Aug 3, 2017

    Eugen Knippel
    You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media and user-generated content, the sheer number of...
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    The Simple Reasons Why We Need APIs to Fuel the Digital Economy

    Jul 27, 2017

    Neil Claydon
    Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and blogs, social media and email newsletters. They build...
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    Big Data
    The Simple Reason Why Data Keeps Peace Between You & Your Client

    Jul 19, 2017

    Mina Nacheva
    Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature has changed tremendously.
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    Marketing Analytics
    Why You Need More Than Just Big Data For Your Marketing Analytics

    Jul 12, 2017

    Eugen Knippel
    Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.
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    Adverity Receives Investment From Speedinvest, aws Gründerfonds And 42cap

    Jul 7, 2017

    Eugen Knippel
    Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap, we will be able to enhance our product features and tackle the...
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    Data-driven Marketing Data Integration Data Stack
    A Clean Data Stack: The Foundation of Data-Driven Marketing

    Jul 3, 2017

    Eugen Knippel
    In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their activities online. They interact with brands through social...
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    Data Integration
    The Art of Data Integration: The Cornerstone of Today’s Marketing

    Jun 21, 2017

    Eugen Knippel
    Marketing data is everywhere. It exists on various platforms, in large amounts, and is collected through an ever-growing number of tools and applications. And if that weren’t enough, it is also...
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    Data-driven Marketing
    Marketing Data: Big, Diverse – And Highly Fragmented

    Jun 21, 2017

    Eugen Knippel
    Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all, data is all around us. It is available in...
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    We Are Adverity - Your New Marketing Data Backbone

    Jun 21, 2017

    Neil Claydon
    Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap yourselves in and listen up.