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Best Practices for Naming Conventions of Marketing Campaigns
If you manage ad campaigns for a growing or a large business, reporting on those can be a real pain if you haven’t set your campaign naming right. Here’s a short guide on the dos and don’ts of naming...
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How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance
Jun 16, 2022
Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data. However, even the most innovative companies... -
From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman
Apr 6, 2022
At this years’ IC Summits Marketing and Advertising Exchange (ICS MAX) in Atlanta Georgia, Adverity’s Director of North America, Dany Eid sat down with Jeff Coleman of Carter's, the leading brand of... -
Top 5 tips to get the most out of your marketing campaigns in the holiday season
Oct 6, 2021
Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns on... -
What is Marketing Mix Modelling (and how can it help with marketing attribution)?
Aug 4, 2021
In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Marketing Mix Modeling (or in short MMM) and how it can enable marketers to... -
Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting
Sep 21, 2018
Please note: this case study is also available in German. UPC Switzerland was the result of a merger of several cable network companies in 1994. The company has a workforce of over 1,400 employees... -
Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals
Sep 12, 2018
Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to leverage the power of data integration tools and get that... -
Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization
Aug 21, 2018
If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel free to download our lovely white paper here. ... -
Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait
Jul 3, 2018
In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares and views. Such tools have... -
Fashionette Case Study: Automated Data Integration in the Online Retail Industry
Jun 25, 2018
If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Fashionette is a young German e-commerce company, which... -
Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions
Jun 18, 2018
What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy? More likely than not, it’s all three at the same time. -
'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018
Apr 30, 2018
Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a compelling... -
Adverity Receives €3.2 Million Series A Funding to Further Accelerate its Growth
Apr 20, 2018
We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove Capital Partners - a leading tech venture capitalist with... -
How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]
Apr 13, 2018
In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can... -
Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!
Mar 14, 2018
In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before, according to findings by eMarketer. Mobile, too, played a... -
Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%
Jan 25, 2018
Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the following the success story of our client MediaCom,...