Marketing analytics are a vital resource in helping you achieve your business goals
August 14, 2017

How Marketing Analytics Can Help You Achieve Your Business Goals

If you think about how you do marketing today and how you did it a few years back, you can probably…

Frequently asked questions about Adverity
August 3, 2017

7 Frequently Asked Questions About Adverity – Answered!

You know how things go these days: no matter what you offer or what you do, people tend to ask a…

July 27, 2017

APIs: The Simple Reasons Why We Need APIs to Fuel the Digital Economy

Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and blogs,…

Data as a peacekeeper between brands and agencies
July 19, 2017

The Simple Reason Why Data Keeps Peace Between You And Your Client

Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day…

Why Big Data isn't enough for marketing analytics
July 12, 2017

This Is Why You Need More Than Just Big Data For Your Marketing Analytics

Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s…

Adverity receives investment
July 7, 2017

Adverity Receives Investment From Speedinvest, aws Gründerfonds And 42cap

Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap,…

July 3, 2017

A Clean Data Stack: The Foundation of Data-Driven Marketing

In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace…

June 21, 2017

The Art of Data Integration: The Cornerstone of Today’s Marketing

Marketing data is everywhere. It exists on various platforms, in large amounts, and is collected through an ever-growing number of tools…

June 21, 2017

Marketing Data: Big, Diverse – And Highly Fragmented

Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all,…

June 21, 2017

We Are Adverity – Your New Marketing Data Backbone

Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense…

Welcome to our blog

We'll be posting insights into the fascinating world of big data marketing, making announcements of new updates and functionality in Adverity, as well as providing tips for getting the most out of our marketing intelligence platform and ETL software.

We would, therefore, recommend both our existing and prospective users to keep close tabs on our blog by subscribing to our newsletter. That way, you’ll never miss an update from us and remain up-to-date with improvements to the platform and developments in the fast-paced marketing world.

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We promise not to inundate your inbox with any unwelcome stuff – just an occasional timely nudge to familiarise yourself with new developments in Adverity and the wider market of big data and marketing analytics.

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