Marketing Analytics Blog | Adverity | Events

ALL TAGS Agencies Artificial Intelligence Data Governance Data Quality How To and Best Practice Guides Research The Undiscovered Metric What Is

Data-driven Marketing Events Thought-Leadership Data Foundations

Lee McCance

From Data to Intelligence: Lessons From Adverity x Barilla at DMEXCO

Oct 14, 2025

To date, much of my career has involved helping brands and agencies connect their disparate data and turn it into intelligence. With recent developments in AI, it would be ...
Marketing Technology Events Thought-Leadership Marketing Analytics

Lily Johnson

Be Bold, Move Forward: What Stood Out at DMEXCO 2025

Sep 30, 2025

DMEXCO returned to Cologne this year with the tagline “Be bold, move forward”. And with more than 1,000 speakers spread across 17 stages, alongside everything from bumper ...
Events Data Access Data Governance Data Quality

Fabio De Bernardi

How Data Democratization Will Shape Marketing in 2025

Dec 12, 2024

As we look ahead to 2025, the buzz in the marketing world will inevitably center around transformative technologies like generative AI. But while AI captures headlines, in my ...
Cookie Deprecation Events eCommerce

Lily Johnson

How Adore Me Adapted to Data Deprecation in a Pandemic

Aug 9, 2022

A couple of weeks ago at Adweek’s Commerce Week in New York, Harriet Durnford Smith, CMO at Adverity sat down with Ranjan Roy, VP of Strategy at Adore Me to talk about the ...
Education Events How To and Best Practice Guides

Daniel Fröhlacher

Escape the Reporting Jungle by Using Marketing Analytics Effectively

Jun 2, 2022

At #OMR22 we presented how Deutsche Bahn managed to enhance and future-proof reporting of performance campaigns by using our analytics platform. Out of 1000 marketing ...
KPIs and Metrics Data-driven Marketing Education Data Integration Events How To and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Avoid Headless Chicken Marketing with Mindshare

Feb 3, 2021

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the ...