Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
Google Says “No More Personalized Ad Tracking” - What Does This Mean?Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for...
The Difference Between AI and Predictive AnalyticsOnce you have created your basic reports, using a combination of KPIs, the next logical step is to move towards more advanced data analysis techniques, like predictive analytics.
Data vs Metric vs KPI vs ReportEverything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
How to Centralize Your eCommerce Data for Intelligent InsightsHead of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3...
7 Changes Marketers Need To Look Out for in 2021After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.