Marketing Analytics Blog | Adverity | Tom Rennell

Artificial Intelligence

Tom Rennell

Conversational AI vs. Agentic AI: What Marketers Need to Know

Apr 15, 2025
Education How To and Best Practice Guides Data Management Data Governance

Tom Rennell

Data Migration Done Right: 6 Tips To Moving Marketing Data Smoothly

Mar 13, 2025
Education What Is CPG and Retail

Tom Rennell

What is Retail Media? 2025 Guide for Marketers

Feb 13, 2025
Education What Is data democratization

Tom Rennell

Top 5 Benefits of Data Democratization (and 3 Challenges)

Jan 23, 2025
Education What Is Data Quality

Tom Rennell

The 2025 Marketer’s Guide to Data Accuracy: Best Practices and Strategies

Jan 22, 2025
Data-driven Marketing Thought-Leadership Artificial Intelligence GDPR

Tom Rennell

Marketing Predictions for 2025: The Future Is Here

Jan 3, 2025
Education How To and Best Practice Guides Data Quality Data Foundations

Tom Rennell

What Is Data Duplication? Examples, Causes, and Best Practice

Oct 17, 2024
Data-driven Marketing Education How To and Best Practice Guides Data Visualization Marketing Analytics

Tom Rennell

How To Read a Cohort Analysis Chart: Best Practice

May 12, 2023
Data Integration Thought-Leadership Data Access

Tom Rennell

The Perfect Marriage: Marketing Data and Logistics Data

Aug 31, 2022
Marketing Technology Education Data Integration What Is Marketing Analytics Data Transformation

Tom Rennell

What is Data Transformation (and Why Should Marketers Care)?

Aug 11, 2022
Marketing Technology Education What Is Marketing Analytics

Tom Rennell

What is Anomaly Detection (and How Does It Help Marketing Campaigns)?

Jul 13, 2022
Marketing Technology Education What Is Artificial Intelligence

Tom Rennell

What Is Artificial Intelligence in Marketing (And How Is It Used)?

Jul 7, 2022
Data-driven Marketing Education Cookie Deprecation What Is GDPR

Tom Rennell

What is GDPR and Why is it Important? — A Guide for Marketers

Jun 23, 2022
Marketing ROI Data-driven Marketing Data Integration Data Visualization Marketing Analytics

Tom Rennell

5 Basic Marketing Data Sources Every Marketer Needs to Monitor Daily

May 26, 2022
GDPR

Tom Rennell

2022: Data Privacy Updates

Jan 19, 2022
Marketing ROI Data-driven Marketing Education Cookie Deprecation What Is Marketing Analytics

Tom Rennell

What is Marketing Mix Modeling (and how can it help with attribution)?

Aug 4, 2021
Marketing ROI Data-driven Marketing Marketing Analytics

Tom Rennell

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

Mar 18, 2021
Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Tom Rennell

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

Mar 10, 2021
Marketing Technology Data-driven Marketing Education What Is Artificial Intelligence Marketing Analytics

Tom Rennell

What is the Difference Between AI and Predictive Analytics?

Feb 17, 2021
KPIs and Metrics Data-driven Marketing Education What Is Data Visualization Marketing Analytics Data Gathering

Tom Rennell

What is Data vs a Metric vs a KPI vs a Report?

Feb 11, 2021
Data-driven Marketing Education Data Integration Data Stack

Tom Rennell

ETL – What is it and How Do I Do it?

Feb 10, 2021
Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Tom Rennell

7 Changes Marketers Need To Look Out for in 2021

Jan 18, 2021