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Data-driven Marketing Agencies Data Culture

Mitesh Lakhani

Top 3 Tips To Up Your Value As A Data-Driven Marketing Agency

Aug 17, 2022

Brands recognize that success in today’s data-driven world depends on better use of marketing insight. But as more and more aim to bring campaigns, reporting, and data ...
Data-driven Marketing Data Integration Marketing Analytics

Mitesh Lakhani

Data Vs Soulful Marketing: Finding The Balance

Apr 19, 2022

Data is the absolute centerpiece of digital marketing in 2022. We are in an era where data fuels not only the digital marketing industry but much of the world around us. ...
Data-driven Marketing Artificial Intelligence

Mitesh Lakhani

Is Relying on One Technology Provider Good for Your Agency’s Business?

Mar 24, 2020

Combining different technologies into an effective agency work environment has never been easy. But if you manage to do it properly, you can offer an advanced level of ...
Data-driven Marketing Artificial Intelligence

Mitesh Lakhani

AI: Growth Tool or Gimmick for the Advertising Industry?

Feb 11, 2020

In the search for “the next big thing”, agencies worldwide have been paying more attention to artificial intelligence. Could AI bring an opportunity for innovation and ...