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Joseph Caston

What is a Data Governance Framework? A Guide for Marketers

Sep 6, 2024

Today, managing marketing data requires navigating a world that is increasingly complex and highly regulated. Every campaign, every channel, every touchpoint with customers ...
Education What Is Data Governance Data Foundations

Joseph Caston

An In-Depth Look at Data Governance Roles and Responsibilities

Aug 16, 2024

Good marketing starts with good data, and good data starts with clear ownership. Regardless of an organization's size or maturity, the way data is managed, protected, and ...
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Joseph Caston

What is a Walled Garden in Advertising?

Nov 3, 2022

Walled gardens make up the vast majority of digital advertising opportunities within the publishing landscape. In fact, last year, Google, Meta, and Amazon took home 74% ...
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Joseph Caston

How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls

Aug 24, 2022

Ad viewability remains a core indicator of advertising effectiveness. Even with advanced targeting, automation, and machine-learning optimization, an ad only matters if a ...
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Joseph Caston

A Smarter Approach to Naming Conventions

May 20, 2020

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you ...