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Education What Is Data Quality

Giulio Bonanni

Data Timeliness Explained: How to Ensure Up-to-Date Marketing Insights

Oct 8, 2024

For modern marketing, access to timely and up-to-date data is essential for making impactful data driven decisions. In this blog, we explore the concept of data timeliness, ...
Education What Is Data Governance Data Foundations

Giulio Bonanni

What is Data Reconciliation? A Guide for Analysts and Marketers

Aug 9, 2024

Modern marketing is based on a continuous flow of data, impressions, conversions, customer actions, and spend from tens of different platforms. This abundance of information ...
Education What Is Data Governance Data Foundations

Giulio Bonanni

Understanding the Role of Data Ownership in Data Governance

Jul 23, 2024

Data has emerged as the defining resource for modern organizations, from informing strategy to fueling customer experience and competitive advantage. With businesses ...
Education What Is Data Governance

Giulio Bonanni

What is Data Completeness and How to check it?

Sep 11, 2023

In marketing and analytics, a dataset is so much more than a sequence of numbers, it's the foundation on which campaigns are planned, budgets are determined, and performance ...
Education What Is Marketing Analytics Data Governance Data Quality

Giulio Bonanni

What is Data Consistency and How To Manage It

Jul 24, 2023

For modern marketing, having consistent data across platforms is essential for making reliable, data-driven decisions. In this blog, we explore the concept of data ...
Education How To and Best Practice Guides Marketing Analytics

Giulio Bonanni

How To Do a Cohort Analysis: Best Practice

May 31, 2023

Cohort analysis is a type of data analysis that groups users into segments based on common characteristics shared over time. By grouping people into cohorts, you can analyze ...
Education What Is Marketing Analytics

Giulio Bonanni

What is Cohort Analysis, and Why Should Marketers Care?

May 12, 2023

As marketers, we’re constantly striving to understand our audience better, and how they engage with our brand over time. This is where cohort analysis comes in. If you're not ...
Education Data Integration How To and Best Practice Guides

Giulio Bonanni

How to Report on Reach

Dec 20, 2022

For marketing teams, maintaining high-quality data is critical. Just one mistake can mean data ends up doing more harm than good. So, marketers need to be careful when ...
Education Data Integration What Is Data Gathering

Giulio Bonanni

What is a Non-Aggregatable Metric?

Nov 16, 2022

Getting an overview of your data isn’t always as simple as it seems. Anyone dealing with data, from marketers to analysts, needs to beware of particular metrics that can’t be ...