Case studies / iProspect Makes Better Decisions and Navigates Uncertainty With Predictive Analytics
iProspect Makes Better Decisions and Navigates Uncertainty With Predictive Analytics
Customer
iProspect
Industry
Agencies
Company size
Medium
Region
North America
Destinations
Google BigQuery
Google Data Studio
iProspect improved campaign effectiveness for more than 30 of their clients and saved 100 hours a month by using Adverity’s powerful data integration and proactive analytics features. They were also able to identify where to focus and reduce investments and create a more effective ROI strategy.
Background
iProspect Canada, a dentsu company, is part of a global digital-first end-to-end media agency network. The agency is specialized in accelerating growth through performance-driven brand building for some of the world’s most iconic brands.
Key results achieved by iProspect
Higher-value campaign strategy
through proactive analytics
Streamlined client reporting
with brand new, data-driven insights
100+ monthly hours
saved on manual data integrations for iProspect’s team
"Thanks to the automated data flows, on just one test brand we were able to save about 200 hours a month. It was an instant success, and as a result this client now wants data for their entire portfolio of about 50 brands to be onboarded through Adverity."
VP Data and Technology, iProspect Canada, iProspect
Challenge
iProspect Canada, a performance-focused media agency, wanted to leverage data more effectively to improve and enhance marketing efforts for their clients. A large part of optimizing client campaigns meant being able to stay a few steps ahead to anticipate future events. The team was spending too much time on a tedious, manual data process that involved going into each platform to extract reports and CSV files into an Excel sheet.
Solution
iProspect turned to Adverity to integrate client data and understand predictive insights using machine learning and AI-powered analytics. The platform’s proactive analytics features use crucial data such as past revenue and budget spend. With Adverity, iProspect was better equipped to:
- Streamline data integration
- Utilize analytics modules
- Gain insights to improve multi-channel campaign performance
Impact
Being able to use Adverity’s proactive analytics capabilities was a huge win for iProspect—they now have a better way to develop future performance strategies. The team also saved hundreds of hours each month on time-consuming processes by using Adverity’s unified platform to automate data integration. It gave them access to faster data-driven insights on ad performance and creative improvements.
Ultimately, the team at iProspect felt empowered to confidently deliver valuable guidance to their clients, from leading automotive brands to one of the world’s largest FMCG companies.
Make insights-driven decisions faster and easier!
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