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Optimize marketing campaign performance on the fly

 

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What is the problem?

In order to outpace competitors and maximize ROI, marketers need to react quickly to changes and optimize campaigns on the fly. But uncovering actionable insights from a vast mountain of data often takes too long leaving businesses only able to look at what happened instead of what is happening.

Sound familiar?

We struggle to get a clear, complete, and up to date overview of our performance.

Finding actionable insights to improve performance is difficult and time-consuming.

We often make optimizations by reacting to past events and we struggle to optimize campaigns proactively.

How to optimize campaign performance with Adverity

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Automate the collection of data from all your sources

Free up staff to spend more time extracting insights and optimizing campaigns by automating the collection of data from all your data sources.

Unify your data together so you can see sales, marketing, and planning data in one single view

Use powerful enrichment features to harmonize cross-departmental data into a single source of truth for a holistic view of performance across all your marketing campaigns.

Review risks and opportunities proactively

Get AI-powered proactive insights that help you to identify the best-performing channels and campaigns, or discover hidden trends, anomalies, and opportunities that help drive marketing effectiveness.

Why Adverity?

Easily compare all your data

With automated data integration and unparalleled enrichments, make getting a single holistic view over all your campaigns simple and easily compare and measure effectiveness.

Powerful analytics features

From segment insights and budget shift suggestions to trends and anomaly detection, use intelligent tools to quickly turn your data into actionable insights.

Data you can trust

Stop worrying about the quality of your data and whether you can trust it with a range of in-built features to prevent, find, and quickly resolve issues.

Want to start using your data to look forward instead of back?

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Don’t just take our word for it

“We are now getting significantly better data, significantly faster—a true game-changer for us. But most importantly, we now have much better customer data protection, this is priceless!”
Lucas Riedberger
Media Director, Marketing,
Dassault Systèmes
“Thanks to the automated data flows, on just one test brand we were able to save about 200 hours a month. It was an instant success, and as a result this client now wants data for their entire portfolio of about 50 brands to be onboarded through Adverity.”
VP Data and Technology, iProspect Canada,
iProspect
“A holistic approach to marketing has been the driving force behind our passion to get the most out of our data. Our expectations for data quality and maximizing gains accrued from our analytics efforts have truly been exceeded.”
Maximilian H. Nierhoff
Head of Marketing Technology,
Fashionette
“Adverity not only brought us more stable and reliable data streams, but also released a lot of the burden from both my team and the business intelligence team. We can now move on to more important stuff and invest more time in analyzing, less in data collection.”
Dubravko Blaće
Analytics & CRO Team Lead,
Infobip
“Our agency planned to roll out a dashboard on a bigger scale to every new client that was onboarded, so we needed to make sure that new data was coming in automatically. This had to happen at the specified time, so being able to automatically schedule and set up the dashboard solution with Adverity was fantastic.”
Daniel Müller
Political Data Analyst,
Cosmonauts & Kings
“Adverity provides Digital Matter with stable and reliable data streams, which makes it easier to develop new capabilities and resources on behalf of our clients.”
Rachel Mack
Chief Executive Officer,
Digital Matter
“When I started working at IKEA, we couldn't even achieve 10 percent of what’s possible now. Adverity was one of the key contributors to this improvement. Many of our decisions and the facts we uncovered from our data was processed by Adverity.”
Maimuna Mosser
Chief Business Development Officer,
IKEA