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What is…?

Your quick answer guides to what’s what in the world of marketing analytics

Not sure what ETL is? Don't know your data lake from your data warehouse? Well, don’t fret - explore our collection of guides to all the different marketing analytics terms you need to know.

 

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How to...

Best Practice and How-to Guides from the brightest minds around Adverity

Want to know How to Develop an Insights-Driven Culture? Need to understand Data Governance Best Practice? Check out our groovy collection of how-to and best practice guides!

 

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eBooks

Guides, Checklists, Research, and more!

Want a bit more? Then, check out our library of ebooks for in-depth  advice and guides on a range of topics as well as our latest research.

 

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Latest Education Blogs

  • Blog
    What is Data Transformation (and Why Should Marketers Care)?

    Aug 11, 2022

    Tom Rennell
    Every data source or platform has its own way of labeling things so when it comes to combining data, creating a complete picture of even the basic things like total ad spend is really tough. To...
  • Blog
    Marketing Data Management: A Guide to Getting Started

    Aug 4, 2022

    Andre Galinha
    Whenever we meet a new client one of the first things we do is try and decide where on the marketing analytical maturity scale they sit. Where are they on their journey to becoming more data-driven?
  • Blog
    Data Storytelling: The Best Path to Sharing Data and Insights

    Aug 2, 2022

    Ben Brookes
    Data storytelling is an essential skill for marketers. However, data storytelling within organizations, especially big ones, can be a challenge. Often insights can be overlooked because they have...
  • Blog
    Top 8 Data Storytelling Methods

    Aug 2, 2022

    Ben Brookes
    Data storytelling is the ability to communicate insights through data that lead to actions that will positively affect the business. As such, it is fast becoming an essential skill for almost anyone...
  • Blog
    Tag management: Best practices for marketers

    Jul 28, 2022

    Dayo Fordah
    Tags - those wonderful segments of code that give us so much. But, despite being so critical for collecting vital marketing data, too often marketing teams overlook the need for a robust website...
  • Blog
    What is a Marketing Tag (and what are they used for)?

    Jul 28, 2022

    Dayo Fordah
    Today, tags are an essential part of the digital marketer's toolkit enabling us to track activity across a website and collect the data to gain a better understanding of how our campaigns are running...
  • Blog
    What is a data lake vs a data warehouse (and should marketers care)?

    Jul 26, 2022

    Nickolay Penchev
    Data decentralization. While the industry understands this as a simple term, in reality, it is the sole reason for many organizations' headaches throughout their ever-increasing need to become...
  • Blog
    What is a single source of truth (and why should marketers care)?

    Jul 21, 2022

    Claire Tak
    Working in marketing, it’s likely you’ll have heard people talking about having a single source of truth over their data. In fact, one recent survey revealed some 61% of marketing departments aim to...
  • Blog
    What is Anomaly Detection (and How Does It Help Marketing Campaigns)?

    Jul 13, 2022

    Tom Rennell
    Handling dozens of ad campaigns on one platform is something any marketer can manage. But when you scale to hundreds of ad groups and thousands of ads, details that can make a difference easily slip...