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What is the problem?

Creating a single view of your performance is often the single biggest barrier when it comes to businesses generating the most value from their data.

Sound familiar?

We struggle to bring disparate data together into a form that can be analyzed.
Joining data from multiple sources is overly complex and time-consuming, often resulting in accurate or untrustworthy data.
Data silos make it harder to get insights that drive better decisions and improve marketing effectiveness.

How to create a single source of truth with Adverity


Automate data collection from all your data sources

From marketing to sales to customer data and more, use our extensive library of more than 600 pre-built connectors (or build your own custom connectors) to retrieve all the data you need on the schedule you need it by.

See all connectors

Combine and enrich your data

Automate the process of joining and enhancing your data with powerful and easy to use features including:

  • Join Datasets

    Easily join disparate data sets by finding and adding columns of data from one to another based on a common unique identifier.

  • Bundle

    Automatically combine any number of datasets into a single data table based on created date, scheduled date, or how your data extract files are named.

  • Data Schema Mapping

    Match metrics and dimensions across different tools to create a single, unified data schema so you can improve data quality and get the exact data structure you need.

  • Smart Naming Conventions

    Eliminate downstream reporting issues with an intelligent naming convention tool that monitors source data and sends you customized notifications about any incorrect data as it’s retrieved from the platform.

  • Currency Conversion

    Do you have reports with data in multiple currencies? Instantly and automatically convert all currencies based on up-to-date exchange rates - all with a predefined enrichment!

See all Enrichment features

Send your data wherever you need it

Once all your data is combined, you need to send it somewhere that your single source of truth will live. From databases to data lakes, cloud storage or your favorite BI tool - Adverity lets you send your data anywhere so you can use your single source of truth wherever you want.

See all destinations

Why Adverity?

Zero-coding required
With pre-built connectors and no-code templates right through to advanced customizations and scripting - no matter your technical expertise, we’ve got you covered.
Powerful enrichments
Data blending, translation, currency conversion - go beyond basic data transformation with powerful pre-defined enrichments and versatile custom scripts to get your data exactly how you want it.
Complete connectivity
Complete connectivity in every connector means more fields, more granularity, and more customization than ever before. Fetch any combination of data you want and configure to your heart’s content.

Want to build a single source of truth filled with data you can trust?

Book a demo with one of our advisors today and find out how we can help you get the most value out of your data.

Book a demo

Don’t just take our word for it

“We are now getting significantly better data, significantly faster—a true game-changer for us. But most importantly, we now have much better customer data protection, this is priceless!”
Lucas Riedberger
Media Director, Marketing,
Dassault Systèmes
“Thanks to the automated data flows, on just one test brand we were able to save about 200 hours a month. It was an instant success, and as a result this client now wants data for their entire portfolio of about 50 brands to be onboarded through Adverity.”
VP Data and Technology, iProspect Canada,
“A holistic approach to marketing has been the driving force behind our passion to get the most out of our data. Our expectations for data quality and maximizing gains accrued from our analytics efforts have truly been exceeded.”
Maximilian H. Nierhoff
Head of Marketing Technology,
“Adverity not only brought us more stable and reliable data streams, but also released a lot of the burden from both my team and the business intelligence team. We can now move on to more important stuff and invest more time in analyzing, less in data collection.”
Dubravko Blaće
Analytics & CRO Team Lead,
“Our agency planned to roll out a dashboard on a bigger scale to every new client that was onboarded, so we needed to make sure that new data was coming in automatically. This had to happen at the specified time, so being able to automatically schedule and set up the dashboard solution with Adverity was fantastic.”
Daniel Müller
Political Data Analyst,
Cosmonauts & Kings
“Adverity provides Digital Matter with stable and reliable data streams, which makes it easier to develop new capabilities and resources on behalf of our clients.”
Rachel Mack
Chief Executive Officer,
Digital Matter
“When I started working at IKEA, we couldn't even achieve 10 percent of what’s possible now. Adverity was one of the key contributors to this improvement. Many of our decisions and the facts we uncovered from our data was processed by Adverity.”
Maimuna Mosser
Chief Business Development Officer,