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What is the problem?

Creating a single view of your performance is often the single biggest barrier when it comes to businesses generating the most value from their data.

Sound familiar?

“We struggle to bring disparate data together into a form that can be analyzed.”

“Joining data from multiple sources is overly complex and time-consuming, often resulting in accurate or untrustworthy data.”

“Data silos make it harder to get insights that drive better decisions and improve marketing effectiveness.”

How to create a single source of truth with Adverity


Automate data collection from all your data sources

From marketing to sales to customer data and more, use our extensive library of more than 600 pre-built connectors (or build your own custom connectors) to retrieve all the data you need on the schedule you need it by.

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Combine and enrich your data

Automate the process of joining and enhancing your data with powerful and easy to use features including:

  • Join Datasets

    Easily join disparate data sets by finding and adding columns of data from one to another based on a common unique identifier.

  • Bundle

    Automatically combine any number of datasets into a single data table based on created date, scheduled date, or how your data extract files are named.

  • Data Schema Mapping

    Match metrics and dimensions across different tools to create a single, unified data schema so you can improve data quality and get the exact data structure you need.

  • Smart Naming Conventions

    Eliminate downstream reporting issues with an intelligent naming convention tool that monitors source data and sends you customized notifications about any incorrect data as it’s retrieved from the platform.

  • Currency Conversion

    Do you have reports with data in multiple currencies? Instantly and automatically convert all currencies based on up-to-date exchange rates - all with a predefined enrichment!

See all Enrichment features

Send your data wherever you need it

Once all your data is combined, you need to send it somewhere that your single source of truth will live. From databases to data lakes, cloud storage or your favorite BI tool - Adverity lets you send your data anywhere so you can use your single source of truth wherever you want.

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Why Adverity?

Zero-coding required

With pre-built connectors and no-code templates right through to advanced customizations and scripting - no matter your technical expertise, we’ve got you covered.

Powerful enrichments

Data blending, translation, currency conversion - go beyond basic data transformation with powerful pre-defined enrichments and versatile custom scripts to get your data exactly how you want it.

Complete connectivity

Complete connectivity in every connector means more fields, more granularity, and more customization than ever before. Fetch any combination of data you want and configure to your heart’s content.

Want to build a single source of truth filled with data you can trust?

Book a demo with one of our advisors today and find out how we can help you get the most value out of your data.

Book a demo

Don’t just take our word for it