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With all sales and marketing data available under one roof, we can now efficiently analyze campaigns in real-time and take appropriate actions far quicker.
Before Adverity, we used a combination of manual processes and various standalone tools for data collection, analysis, and reporting. This created limited, inconsistent reports, and we struggled to gain comprehensive insights from our data.
The biggest benefit is the democratization of the data. Thanks to our ability to expand the data we bring to departmental stakeholders, we’ve been able to ramp up on our social strategies, to understand when and what to post, and maximize engagement.
