Automation & accessibility: How IKEA uses data to identify the best paths to success
Industry
Retail and eCommerce
Company size
Enterprise
Region
EMEA
Destinations
Microsoft Azure
Power BI
Key results achieved by IKEA
Stronger team collaboration
Accessibility to relevant data across IKEA’s organization
Deeper insights to upgrade campaign strategy
Ability to connect to more data touch points for new discoveries and quick optimizations
Make informed decisions
Drive future investments and growth with confidence and reliance on accurate data
Challenges
The team at IKEA believes facts from data dictates worthwhile decisions. Given the labor-intensiveness of how they processed their data, however, it was difficult to turn this belief into reality. The group manually managed large amounts of data into spreadsheets from various sources, services, and agencies.
Beyond the usual data sources such as localized website and sales data, IKEA received an additional layer of important customer data from the IKEA Family Loyalty program, which also needed to be analyzed. The data team wanted to proliferate this kind of data across the organization so other departments such as finance and e-commerce could also gain access. This kind of collaboration meant they had to find a solution that would help establish data and facts as the foundation to accelerate and enhance IKEA’s overall growth.
"When I started working at IKEA, we couldn't even achieve 10 percent of what’s possible now. Adverity was one of the key contributors to this improvement. Many of our decisions and the facts we uncovered from our data was processed by Adverity."
Chief Business Development Officer, IKEA
Adverity's impact
The formerly tedious process of aggregating data to spreadsheets became automated and accessible to teams outside of IKEA’s marketing department. The team was quickly set up in two short weeks and implemented 20 new connectors to the database. They received a detailed level of granularity, identifying trends and patterns from Facebook ad performance and customer behavior. They’re now in a better position to allow data and facts to dictate decisions that foster growth while staying ahead of customer needs.
Find out more about how Adverity can help you today.
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