Case studies / Data Automation Elevates Campaign Performance for Austrian National Tourist Office
Data Automation Elevates Campaign Performance for Austrian National Tourist Office
Customer
Austrian National Tourist Office
Industry
Media and Entertainment
Company size
Medium
Region
EMEA
Destinations
Microsoft Azure
Power BI
The Austrian National Tourist Office (ANTO) accomplished a more useful way to gather and analyze siloed marketing data through automation. By leveraging Adverity’s platform, ANTO centralized data for smoother operational capabilities while evaluating marketing campaigns in real-time.
Background
Since 1955, the Austrian National Tourist Office (ANTO) promoted the country as a vacation destination by securing worldwide partnerships with a network of tourism experts. ANTO’s primary goal is to establish innovative marketing strategies to increase the Austria’s market share in international tourism.
Key results achieved by Austrian National Tourist Office
Reduced operating expenses
Data automation absolved ANTO’s team from manual gathering and analyzation
Greater flexibility
Prompt campaign and budget decisions based on real-time data
Supercharged analyzation
High quality data powered better visualizations
"To make our marketing more agile and transparent, we opted for Adverity's automated data provision solution, which has really exceeded our expectations."
Data Analyst, Austrian National Tourist Office
Challenge
Solution
ANTO wanted to free their daily operations from laborious data activities so they could focus on extracting quality insights from campaigns and gain a comprehensive view of marketing performance. The group already leveraged Microsoft’s visualization tool, Power BI, so Adverity’s platform felt intuitive since it plugs in seamlessly with Power BI. ANTO signed up for Adverity’s trial and was ecstatic to experience the benefits of automation—most of their pain points were already eliminated during this brief time.
ANTO could automatically collect and harmonize according to unified schemas, which facilitates analytical processes across all platforms, campaigns, and countries. Adverity’s solution became ANTO’s centralized data hub, modernizing operations and sparking the technological leap they needed to access, understand, and make better decisions.
Impact
Intelligent data automation maximized accessibility and workflow for ANTO’s team, allowing for speedier interpretations and time savings. By removing iterative tasks, ANTO reduced resource expenses while utilizing employee time more effectively to ensure team members delivered their best work. The group could now efficiently analyze cross-channel data based on predefined criteria and benchmarks. Data automation also accelerated reporting, allowing them to go deep on specific campaigns through easy-to-understand KPI reports.
No longer compromised by manual tasks such as data discovery, preparation, and maintenance, ANTO employees were better able to maintain consistent, quality work. Using complete data meant they could make corrections on the fly and refine decisions. With a more simplified approach to handle big data, ANTO’s different departments were able to move in the same direction—saving money, time, and producing better outcomes.
Make insights-driven decisions faster and easier!
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