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Industry

Agencies

Company size

Medium

Region

EMEA

Destinations

Amazon Web Services
Power BI

Key results achieved by Mediahub

90% reduction in manual data processes

Through automation, manual work required by data engineers was cut from three days a week to just a few days a month.

Improved ROAS

The team used this newfound time to create more valuable services for clients and improve return on ad spend.

Less stress and headaches

Faster reports, dashboard accessibility, and more reliable data streams decreased delays, relieving overall pressure on Mediahub’s team.

Challenges
The stress of creating data reports and analyzing performance for global clients was a daily occurrence for the team at Mediahub. Their growing data was scattered across various advertising platforms, making it difficult to manually keep up with API changes that needed constant monitoring and updating. These API connectors often broke, creating delays and prompting data engineers to spend time and effort fixing them. Although Mediahub employed a full-time engineer to develop an in-house solution, they needed to automate the data acquisition and management process and alleviate frustration.

"We now spend 90% less time on data management, so we can focus on analyzing this data and bringing more value to our clients."

James Hassan

Head of Data and Analytics, Mediahub

Adverity's impact

With complete automation and having a single source of truth for data, Mediahub now spends 90% less time on data management. They went from three days a week on data processes to just one or two days a month. This allowed the team to dedicate more time to higher-value products and services, solving more meaningful problems for clients, and opening new avenues for profit. Mediahub’s clients also gained access to easy-to-use dashboards, allowing them to view the latest performance updates at any time. These combined efforts strengthened overall relationships with clients. 


The group at Mediahub felt the burden of complicated data processes disappear. They no longer felt the mad dash of figuring out when reports would be ready for waiting clients. This decrease in stress improved Mediahub’s employee motivation and retention. The weight had finally lifted—arguably the agency’s biggest win in using Adverity’s platform. Mediahub’s Head of Data and Analytics summed it up perfectly, “The cure for all our data headaches turned out to be Adverity.”

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