How BairesDev increased data reliability and stretched its marketing budget further
Industry
Technology
Company size
Medium
Region
North America
Key results achieved by BairesDev
Increased data reliability
BairesDev Increased audience match rate accuracy from 50-60% to 80-90% on LinkedIn with comprehensive overview of cross-channel data automatically standardizing data under unified naming conventions.
35+ hours saved a month
The team saved time on manual processes and maximized resources for BairesDev.
Optimized ad spend
They decreased their cost per acquisition (CPA) by 25% by increasing efficiency of data collection and transformation to improve audience targeting.
Challenges
BairesDev was looking to measure and optimize marketing activities to make budget decisions backed by data.Their goal was to accelerate lead generation by analyzing customer behavior on LinkedIn.
In order to make data-driven decisions, they sought to understand which audiences to target and how to measure sales pipeline activities impacted by online ad campaigns on events that occurred offline or other disconnected digital platforms. Piece by piece, their team manually imported and exported data into CSV files to put together a comprehensive view of the impact of their marketing activities. Not only did this lead to long processing times, but it also opened BairesDev’s data up to human error. This meant that opportunities were being missed, as data wasn’t as reliable and up-to-date as it needed to be for decision-making. In the quest for a higher return on investment of ad spend, automation became a necessity to make timely, data-driven business decisions.
"Adverity's team understands the challenges faced by digital advertising and provides tools and solutions that data-driven advertisers can use to tackle these challenges"
Associate Director, Paid Growth & Operations, BairesDev
Adverity's impact
Through partnering with Adverity, BairesDev is cutting down time spent on data processing, improving segmentation, and uncovering more timely data insights on their audience to make more strategic targeting decisions.
The impact since adopting Adverity includes:
- Decrease in cost per acquisition (CPA) by 25%
- 35+ hours saved on data management per month
- Increased audience match rate accuracy from 50-60% to 80-90% on LinkedIn
Find out more about how Adverity can help you today.
Related case studies
-1.svg)
