Adverity transforms data: Agency gains more views on ads by 40% in one month
Industry
Agencies
Company size
Large
Region
EMEA
Destinations
Google BigQuery
Key results achieved by Havas
Sharpened campaign approach
Seamlessly extracted and transformed data to pinpoint and bolster top-performing creatives, improving views on ads
Faster reporting and data analysis
No more waiting on other teams to deliver the data needed for client reports—data is now available with just a few clicks
Reduced ad costs
Optimized data for Twitter ads helped lower Havas’ mobile app installs cost for regional clients
Challenges
"In the area of data integration and transformation, Adverity has shown to be a very flexible and scalable solution, allowing us to collect and process data, and send it to the data storage of our choice or popular solutions for data visualization, depending on client requirements."
Head of Data, Analytics & Technology, Havas
Adverity's impact
The professionals at Havas moved forward with fresh decisiveness, citing facts from a centralized data source to enable campaign optimizations and deliver updated reports. They no longer worried about inefficient budget allocation—the data guided decisions to maximize the best-performing ads and creatives. They were able to lower costs for Twitter ads while increasing ad views by 40% in just one month.
Adverity’s solution allowed for high-quality data to be readily available with just a few clicks. This boost in agility enabled faster reactions to sudden increases in campaign demands and provided Havas with a newfound tenacity and confidence in achieving client goals.
Find out more about how Adverity can help you today.
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