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Industry

Agencies

Company size

Large

Region

EMEA

Key results achieved by Mindshare

Data Automation

Uploading, handling, and processing data from over 70 sources streamlined and transformed

Speed and Accuracy

Accelerated and correct data analysis for 100+ clients

Deeper understanding of performance

Interactive and visual dashboards provided greater knowledge of campaign impact, bolstering client satisfaction

Challenges
Marketing agency Mindshare sought after a more productive way to aggregate and examine extensive amounts of data. Before Adverity, the team manually collected data from more than 70 sources and platforms. Using spreadsheets to keep up with 100+ clients was overwhelming and time-consuming. The process involved sorting and updating the data every few weeks rather than in real-time, hindering the ability to make fast decisions and tailor marketing budgets.

"When I go to a client, I like to go there with lots of data and show them how easy it is to uncover new insights with Adverity. It’s nice to show them that we can reduce our hours and achieve even better results by using the best technology."

Vincent Resink

Client Leadership Director, Mindshare

Adverity's impact

Mindshare modernized their data process, streamlining more than 70 sources and platforms for over 100 clients. The team was pleased to no longer spend time managing and updating tedious data spreadsheets. Removing this hassle opened up a huge opportunity to direct more attention on performance outcomes supported by facts and data. 

Accurate and timely data for visual reports supported a more strategic and customized campaign roadmap for Mindshare’s clients. These overall improvements also strengthened trust within client relationships, furthering future business growth for Mindshare.

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