How Territory Media sped up the decision-making process and focused on campaign optimization
Industry
Agencies
Company size
Medium
Region
EMEA
Key results achieved by Territory Media
Single Source of Truth
Harmonization of data from up to 14 different platforms funneled into the Single Source of Truth.
Automated reporting
Elimination of manual reporting allowed significant resources for campaign monitoring and optimization.
Efficient decision making
Easy and fast access to data enables real-time monitoring of KPIs and rapid decision making.
Challenges
"Before we used Adverity, campaign optimization could only be done in the respective department of the business units. It took the departments up to 2 days to prepare the monthly reports. Short-notice customer queries, for example on overlapping KPIs, entailed significant additional work,...Thanks to automated reporting, we can now use the freed-up resources to optimize existing campaigns and also answer short-term customer queries quickly and in real-time."
Head of Data & Analytics, Territory Media
Adverity's impact
With Adverity, individual teams at Territory Media are becoming data experts who can work independently with data and quickly identify trends without relying on a data team. As a result, by reviewing KPIs in real-time, Territory Media can make quicker decisions and deliver optimized campaigns with great ROIs.
Territory Media will continue ensure high quality data using premium enrichments like Smart Naming Conventions, to vastly reduce the time it takes for their team to setup and troubleshoot new data sources, allowing them to spend more time helping clients achieve their business goals.
Find out more about how Adverity can help you today.
Related case studies
-1.svg)
