Latest Blog

Adverity | May 19, 2022

4 Reasons Why You Need to Move Away From Manual Data Integration

Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. It’s time you learn it too.

View blog →

Search:
Filter by:
  •  
    Blog
    MARKETING ANALYTICS CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    What’s Stopping CMOs Getting Value From Their Marketing Data?

    May 17, 2022

    Lily Johnson
    The role of the CMO is changing. Well - sort of… While the goals of determining strategy and delivering growth will likely remain the same, how these are accomplished is going to continue to evolve...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING
    Programmatic 2022 and The Question: How Effective is My Advertising?

    May 12, 2022

    Daniel Fröhlacher
    With the discontinuation of third-party cookies, two questions arise for advertisers: how do I still reach my audience – and how can I measure success?

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO
    How to Shift Marketing Optimization to Become More Forward-Thinking

    May 10, 2022

    Adverity
    Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to employ some new technologies to be able to predict...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING
    5 New Skills The Modern Marketer Needs

    Apr 26, 2022

    Lily Johnson
    The role of the marketer is changing. Customers are increasingly calling for more channels - and according to McKinsey’s latest research, this goes for B2B customers too. So, the mountain of...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Data Vs Soulful Marketing: Finding The Balance

    Apr 19, 2022

    Mitesh Lakhani
    Data is the absolute centerpiece of digital marketing in 2022. We are in an era where data fuels not only the digital marketing industry but much of the world around us.

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA HARMONISATION DATA-DRIVEN MARKETING
    Stay one step ahead with your marketing reporting

    Apr 14, 2022

    Daniel Fröhlacher
    Stay one step ahead – this slogan by Norwegian outdoor brand ODLO can be perfectly applied to so many different areas.

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION
    From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman

    Apr 6, 2022

    Lily Johnson
    At this years’ IC Summits Marketing and Advertising Exchange (ICS MAX) in Atlanta Georgia, Adverity’s Director of North America, Dany Eid sat down with Jeff Coleman of Carter's, the leading brand of...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING AGENCIES
    5 Reasons Agencies Need to be More Data Mature

    Mar 30, 2022

    Lily Johnson
    If you work in a marketing agency, then finding the time to understand and implement new martech can be tricky. It’s one of the things we hear agencies struggle with time and time again. 

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    How Martech is Leveling The Playing Field for SMEs

    Mar 22, 2022

    Alexander Igelsböck
    Today’s marketers don't need millions of dollars, or a complex, enterprise-like tech stack to optimize budgets and improve performance. Martech has leveled the playing field. 

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS CHIEF DATA OFFICER (CDO) MARKETING TECHNOLOGY
    5 Reasons Every Marketing Analyst Needs Automated Data Integration

    Mar 15, 2022

    Lily Johnson
    Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier. 

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY
    5 Reasons CMOs Need to Take the Data Revolution More Seriously

    Mar 3, 2022

    Lily Johnson
    How many CMOs do you think can measure ROI on their marketing spend? All of them? Surely most of them…

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    3 Ways Data Automation Will Make Marketers’ Lives Easier

    Feb 16, 2022

    Lily Johnson
    Today’s marketers can’t afford to be afraid of data. The simple truth of the matter is that becoming more data-driven delivers better business performance.

    More

  •  
    Blog
    MARKETING ANALYTICS E-COMMERCE MARKETING TECHNOLOGY
    4 Things We Learned at NRF 2022

    Feb 10, 2022

    Amy Mills
    The National Retail Federation’s (NRF) Retail Big Show returned to New York City on January 16-18 2022 for the first time in two years — and our Adverity team was there too!

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS DATA-DRIVEN MARKETING
    US Still Counts on Cookies, While UK and Germany Champion MMM

    Feb 8, 2022

    Lily Johnson
    Marketers across the UK, US, and Germany come up against different challenges when it comes to cookies, not least due to varying laws on data governance. So if you’re running an international...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Reality Check: Are Marketers as Analytically Mature as They Think?

    Feb 1, 2022

    Lily Johnson
    Modern marketing teams are feeling optimistic about their data maturity right now, with two-thirds identifying as analytically mature. Fantastic, right?

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Are Marketers Aware of the Data Tools their Company Has?

    Jan 25, 2022

    Lily Johnson
    Something strange is going on in the world of marketing… Analysts say they have tons of advanced tech, but marketers don't seem to know about it. 

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA DATA INTEGRATION MARKETING TECHNOLOGY
    Modern Campaign Reporting at RTL Germany

    Jan 21, 2022

    Daniel Fröhlacher
    For some time now, marketers from all industries have been observing a phenomenon of our time: there is more content, channels, and end devices than ever before – and new platforms are constantly...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    Predictive Analytics Key Focus for 2022: But Are Marketing Teams Ready?

    Jan 12, 2022

    Lily Johnson
    According to our latest research, 61% of marketing teams aim to achieve predictive analytics in 2022. But are their martech stacks ready to take on this challenge? In this blog, we look at what...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION MARKETING TECHNOLOGY DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    2022 Marketing Predictions

    Jan 6, 2022

    Tom Rennell
    For many marketers, the new year is often a time of reflection. Identifying what went right and wrong last year, reviewing practices and potential technologies that may help them move forward, as...

    More

  •  
    Blog
    MARKETING ANALYTICS CUSTOMER EXPERIENCE E-COMMERCE MARKETING TECHNOLOGY KPI & METRICS DATA-DRIVEN MARKETING
    2021 Predictions Revisited

    Dec 16, 2021

    Craig Bryant
    In January this year, I was asked to provide a series of predictions for this year, given how tumultuous 2020 had been, this was a tricky exercise. However, as a certain sense of normality did seem...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Marketing Strengths and Challenges of the UK, US, and Germany Compared

    Dec 14, 2021

    Lily Johnson
    Marketers and analysts across the UK, US, and Germany share the same strategic priorities for 2022: to build and target their audience, and to deliver personalized content. However, there are some...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA QUALITY DATA ANALYTICS
    Does Data Have a Trust Problem?

    Dec 9, 2021

    Harriet Durnford-Smith
    Last week, our CMO Harriet Durnford-Smith sat down with Little Black Book to discuss why marketers are no longer trusting their data, who is responsible for this distrust and how they can rebuild a...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) MARKETING ROI DATA-DRIVEN MARKETING
    Top 3 Data Challenges Facing the C-Suite in 2021

    Dec 2, 2021

    Lily Johnson
    It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and highlight...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Analysts Don’t Trust the Data that Drives Marketing Decisions

    Nov 23, 2021

    Lily Johnson
    The past few years we’ve heard the same refrain that data is the new oil. Any organization worth its salt has an infrastructure to get value out of its marketing data. But new research reveals that...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

    Nov 16, 2021

    Lily Johnson
    In our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting in the way? And how do the challenges faced by...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Personalized Content is Top Priority for Marketers in 2022

    Nov 9, 2021

    Lily Johnson
    As digital ad spend continues to grow, digital marketers face an increasingly saturated landscape. It’s not enough to shout loud, marketers need to target their audience in a more granular way.

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS E-COMMERCE DATA-DRIVEN MARKETING
    Flying High or Lost Luggage? Top Trends in Travel Advertising

    Nov 3, 2021

    Joseph Danter
    Turbulence is nothing new for the travel industry, but with rapid changes in travelers’ needs and priorities due to COVID-19, advertisers have never had to ‘check in’ so many different preferences.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    3 Ways Travel Brands Can Succeed in a Post COVID-19 World

    Oct 28, 2021

    Joe Danter
    Travel has come a long way – and while we may not be living the 1950s dream of speeding through vacuum-powered tubes, the rate of change in the travel industry only seems to accelerate, with COVID-19...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA E-COMMERCE KPI & METRICS DATA-DRIVEN MARKETING ADVERITY EDUCATION
    What Marketers Need to Do Once the Holiday Season Is Over

    Oct 26, 2021

    Amy Mills
    Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to do.

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION E-COMMERCE MARKETING ROI MARKETING INTELLIGENCE MARKETING DASHBOARDS ADVERITY EDUCATION
    Top 5 tips to get the most out of your marketing campaigns in the holiday season

    Oct 6, 2021

    Amy Mills
    Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns on...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION WHAT IS
    What is cohort analysis (and is it worth the challenge)?

    Sep 29, 2021

    Adverity
    While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master it.

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS E-COMMERCE DATA CONNECTORS
    What’s New and Upcoming for Amazon Selling Partners

    Sep 9, 2021

    Craig Bryant
    The large community of Amazon sellers has been on alert since the eCommerce giant announced the deprecation of the MWS API. We explain here what the new Selling Partner API is all about and how you...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS MARKETING ROI ADVERITY EDUCATION ANALYTICAL MATURITY HOW TO
    Top 3 barriers to insights-driven marketing (and how to overcome them)

    Aug 31, 2021

    Adverity
    Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven business. While the...

    More

  •  
    Blog
    MARKETING ANALYTICS ADVERITY EDUCATION
    Top time-saving tools you need to boost productivity today

    Aug 24, 2021

    Adverity
    Time is often described as the most valuable thing we have to spend. Hard to make, and all too easy to waste, time is something just about everyone wants to save.

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Why data and analytics are a must-have for any successful business

    Aug 17, 2021

    Alexander Igelsböck
    Following Adverity’s Series D funding announcement, CEO Alexander Igelsböck looks at why data and analytics are fast becoming the cornerstone of any successful business. Recently, I’m proud to say, ...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO
    How to build an insights-driven culture in your business

    Aug 10, 2021

    Adverity
    Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the most from their data.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA MARKETING ROI DATA-DRIVEN MARKETING ROI ADVISOR
    What is Marketing Mix Modelling and how can it help with attribution?

    Aug 4, 2021

    Adverity
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Marketing Mix Modeling (or in short MMM) and how it can enable marketers to...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    What does ‘being insights-driven’ mean?

    Jul 28, 2021

    Adverity
    Before realizing why being insights-driven is important for companies of all sizes, we need to understand what an organization needs to have in order to become (and remain) insights-driven. Here’s...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Why is being insights-driven crucial for business success?

    Jul 20, 2021

    Adverity
    Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your business...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA ANALYTICS CASE STUDY DATA-DRIVEN MARKETING
    The Beginning of a Data Journey

    Jul 14, 2021

    Daniel Fröhlacher
    This is a story on how the world's leading destination management company turned the COVID-19 crisis into an opportunity to grow stronger, with the help of data.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Our Top Marketing Tools for 2021 and Beyond

    Jun 22, 2021

    Andrea Buforn
    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING
    Anywhere Operations - the Way to Future-Proof Your Marketing

    Jun 9, 2021

    Adverity
    Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new ways of improving marketing results.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE ADVERITY EDUCATION HOW TO
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING
    The Top 5 Marketing KPIs You Need to Start Tracking in H2

    May 19, 2021

    Joseph Danter
    Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts and improve outcomes.

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    The Practical Benefits of AI-Powered Analytics for Marketers

    May 13, 2021

    Adverity
    You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your marketing data work for you.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING AUGMENTED ANALYTICS ROI ADVISOR
    How Much Should You Budget For Marketing In H2 2021?

    May 11, 2021

    Eleni Nicolaidis
    Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like the death of third-party cookies having a huge impact...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How does Attribution Change Without Third-Party Cookies?

    Apr 27, 2021

    Adverity
    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO
    How to Find the Right Balance Between Brand and Performance Marketing?

    Apr 22, 2021

    Adverity
    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    3 Ways Sports Brands Can Use Data to Increase Audience Engagement

    Mar 18, 2021

    Tom Rennell
    Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your data, and keep on top despite the COVID-19 pandemic.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for marketers?

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS DATA EXPLORATION DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    4 Golden Rules for Dashboard Best Practice

    Mar 2, 2021

    Andy Fairclough
    Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. In this blog post, Adverity’s Andy...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    Top KPIs for News and Media Companies

    Feb 18, 2021

    Vladimir Ceric
    The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    Data vs Metric vs KPI vs Report

    Feb 11, 2021

    Tom Rennell
    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO WORKSHOPS
    WEBINAR: How to Avoid Headless Chicken Marketing

    Feb 3, 2021

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der Ceelen,...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION
    Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

    Feb 1, 2021

    Vladimir Ceric
    The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing landscape, and how can media and entertainment...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Centralize Your eCommerce Data for Intelligent Insights

    Jan 27, 2021

    Tom Rennell
    Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    7 Changes Marketers Need To Look Out for in 2021

    Jan 18, 2021

    Tom Rennell
    After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    6 Things Marketers Can Do to Boost Website Performance

    Nov 19, 2020

    Vladimir Ceric
    Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS GDPR MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Customer Journey, Conversion Tracking and Attribution in 2021

    Nov 4, 2020

    Christoph Bodenstein
    With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...

    More

  •  
    Blog
    MARKETING ANALYTICS CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS
    How Data Transformation Can Deliver Better Insights for SaaS Marketers

    Oct 21, 2020

    Adverity
    Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA DATA ANALYTICS E-COMMERCE DATA-DRIVEN MARKETING
    How to Map Out a Successful Q4 in Retail in a Year Like This

    Oct 15, 2020

    Adverity
    The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Using Data to Find Customers and Transform Your SaaS Marketing

    Oct 13, 2020

    Adverity
    More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Is Augmented Analytics the Ultimate Digital Marketing Tool?

    Oct 7, 2020

    Vladimir Ceric
    Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the tool that creates a complete picture.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA ETL DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Harnessing Your Amazon Marketplace Data to Boost Store Performance

    Sep 9, 2020

    Adverity
    Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of your online sales. Selling...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA MARKETING DATA ETL DATA INTEGRATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    4 Ways You Can Use Big Data to Improve Your Marketing

    Aug 26, 2020

    Vladimir Ceric
    Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    10 Most Important Website Metrics for Marketing Managers

    Aug 19, 2020

    Vladimir Ceric
    Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial. Here...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    New Augmented Analytics Features in the Adverity Platform

    Jul 31, 2020

    Gavin England
    We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six new features in our Augmented Analytics module,...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA DATA EXPLORATION DATA ANALYTICS DATA-DRIVEN MARKETING
    National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

    Jul 24, 2020

    Adverity
    The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times,...

    More

  •  
    Blog
    MARKETING ANALYTICS CLEAN DATA STACK DATA QUALITY DATA HARMONISATION MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    Getting the Naming Conventions Right, with the Help of AI

    Jul 2, 2020

    Adverity
    As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up with inaccurate reports...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    10 Most Important Google Ads Metrics

    Jun 24, 2020

    Vladimir Ceric
    You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By tracking the right metrics, of course.

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    Can Advertisers Use AI as an Engine for Growth?

    Jun 10, 2020

    Adverity
    Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING
    What’s What on TikTok - A Basic Guide for Marketers

    May 28, 2020

    Adverity
    As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. ...

    More

  •  
    Blog
    API MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Integrating Data Through APIs as the First Step to Marketing Effectiveness

    May 15, 2020

    Adverity
    Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We looked...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

    Apr 29, 2020

    Rory Maginess-Roberts
    We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    8 Key Metrics for Your Performance Marketing Reports

    Apr 20, 2020

    Vladimir Ceric
    The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION
    How to Automatically Import Data into Google Analytics

    Oct 28, 2019

    Christoph Bodenstein
    Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you face quite a challenge. This is why every type of...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Adverity Achieves AWS Digital Customer Experience Competency Certification

    Mar 8, 2019

    Alexander Igelsböck
    Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    5 Visualization Features to Make Your Dashboards Interactive

    Feb 4, 2019

    Christoph Bodenstein
    I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data that provide valuable insights should be a priority.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING
    6 Incredible Real-Life Examples of Data-Driven Marketing in Action

    Jan 31, 2019

    Nico Carstensen
    Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI? Data offers us, marketers, a tremendous opportunity...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION
    Crunching Data Is Not Enough. You Need to Be Telling Stories.

    Dec 14, 2018

    Mina Nacheva
    Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be understood by colleagues and...

    More

  •  
    Blog
    MARKETING ANALYTICS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY
    This is How Personalized Marketing Helps You Sell More

    Dec 6, 2018

    Eugen Knippel
    Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION IPAAS
    What is iPaaS? Here’s How it Will Shape Marketing in 2019

    Nov 30, 2018

    Neil Claydon
    I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all the latest lingo.

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS MARKETING DASHBOARDS
    How Marketing Dashboards Uncover Smart Insights and Boost ROI

    Oct 12, 2018

    Nico Carstensen
    Hi, I am Nico and I just started a new job at Adverity as Content Manager.

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS
    How TV Attribution Will Impact Your ROI Measurement

    Oct 8, 2018

    Eugen Knippel
    From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online shop traffic - and therefore on sales.

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA SPREADSHEETS DATA VISUALISATION
    7 Reasons Why You Should Stop Using Spreadsheets

    Sep 28, 2018

    Mina Nacheva
    Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view is a hugely valuable resource. However, the number one...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA HARMONISATION
    How Data Transformation is Helping Analysts with Marketing Analytics

    Aug 28, 2018

    Mina Nacheva
    With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as possible. Yet, as many soon realise, there is no ‘one...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETING
    Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

    Aug 21, 2018

    Eugen Knippel
    If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel free to download our lovely white paper here.  ...

    More

  •  
    Blog
    MARKETING ANALYTICS ETL
    Harness the Power of ETL to Boost Your Marketing Analytics

    Jul 19, 2018

    Mina Nacheva
    There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking what we’re thinking: That’s more than just one...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS
    Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

    Jul 3, 2018

    Eugen Knippel
    In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares and views. Such tools have...

    More

  •  
    Blog
    API MARKETING ANALYTICS
    Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!

    Apr 6, 2018

    Eugen Knippel
    As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no easy feat. Fortunately, Adverity is on-hand to help...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS
    Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

    Mar 26, 2018

    Eugen Knippel
    It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn Campaign Manager are by far the most user-friendly...

    More

  •  
    Blog
    MARKETING ANALYTICS E-COMMERCE
    Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

    Mar 14, 2018

    Mina Nacheva
    In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before, according to findings by eMarketer. Mobile, too, played a...

    More

  •  
    Blog
    MARKETING ANALYTICS
    In 2018, Every Serious Marketer Needs To Become a Data Analyst

    Feb 27, 2018

    Mina Nacheva
    Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling analytics. Today, with data growing  in size by the...

    More

  •  
    Blog
    MARKETING ANALYTICS BIG DATA DATA-DRIVEN MARKETING
    Download Ebook: Strategic Playbook for Data-Driven Advertising Agencies - Part One

    Feb 20, 2018

    Alexander Igelsböck
    We're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part guide for advertising agencies looking to modernise...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

    Feb 12, 2018

    Eugen Knippel
    Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing...

    More

  •  
    Blog
    MARKETING ANALYTICS
    Marketers Spend More on Analytics - Even Though their Budgets Decline

    Jan 17, 2018

    Mina Nacheva
    The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and what is their impact on players in the industry?...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA EXPLORATION DATA VISUALISATION
    7 Features You'll Love About The New Adverity Insights

    Nov 15, 2017

    Alexander Igelsböck
    Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING ROI KPI & METRICS
    12 Important KPIs Every Marketer Should Be Measuring

    Nov 6, 2017

    Eugen Knippel
    Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day - data that is transformed into insights, and insights that you...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING REPORTS MARKETING ROI
    Why It’s Time to Stop Worrying About Your Marketing Reports

    Oct 24, 2017

    Neil Claydon
    Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else,...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA
    Why Too Many Companies Fail With Marketing Analytics

    Sep 7, 2017

    Eugen Knippel
    In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential of marketing analytics. In fact, for many companies...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA QUALITY
    Why Data Quality Is Crucial For Your Day-to-Day Marketing

    Aug 30, 2017

    Eugen Knippel
    You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really want, need and are willing to spend their money on is...

    More

  •  
    Blog
    MARKETING ANALYTICS ETL
    What Is ETL and Why Is It Key to Your Marketing Analytics?

    Aug 22, 2017

    Eugen Knippel
    The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking: That’s more than just one challenge. But what if there was...

    More

  •  
    Blog
    MARKETING ANALYTICS MARKETING DATA MARKETING ROI
    How Marketing Analytics Can Help You Achieve Your Business Goals

    Aug 14, 2017

    Eugen Knippel
    If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you may have the feeling that pretty much everything about...

    More

  •  
    Blog
    MARKETING ANALYTICS DATA ANALYTICS
    Why You Need More Than Just Big Data For Your Marketing Analytics

    Jul 12, 2017

    Eugen Knippel
    Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.

    More

CCPA Privacy Notice | Do Not Sell My Personal Information | CCPA Request Form