Marketing Analytics Blog | Adverity | Marketing Analytics

Marketing Technology Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Reality Check: Are Marketers as Analytically Mature as They Think?

Sep 11, 2023
KPIs and Metrics Education Marketing Analytics Finance

Neal Fogarty

5 Metrics Finance Companies Can Use To Boost Marketing Effectiveness

Aug 23, 2023
Customer Experience Marketing Analytics Data Governance

Irina Prevalova

What is Data Consistency and How To Manage It

Jul 24, 2023
Education What is Marketing Analytics Data Transformation

Dominik Grubelnig

What are Marketing Data Analytics Models?

Jul 19, 2023
Marketing Analytics The Undiscovered Metric

JJ Haigh

10 top tips for people starting out in marketing analytics

Jun 9, 2023
Data-driven Marketing Cookie Deprecation Artificial Intelligence Marketing Analytics The Undiscovered Metric

JJ Haigh

What will be the hottest topics in marketing in the next 18 months?

Jun 2, 2023
Education How to and Best Practice Guides Marketing Analytics

Giulio Bonanni

How To Do a Cohort Analysis: Best Practice

May 31, 2023
Education What is Marketing Analytics

Giulio Bonanni

What is Cohort Analysis, and Why Should Marketers Care?

May 12, 2023
Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics

Tom Rennell

How To Read a Cohort Analysis Chart: Best Practice

May 12, 2023
Data-driven Marketing Education Marketing Analytics The Undiscovered Metric

JJ Haigh

How To Measure The Impact of Organic Content Marketing

Apr 27, 2023
KPIs and Metrics Data Visualization Marketing Analytics The Undiscovered Metric

JJ Haigh

How to Avoid the Most Common Digital Marketing Reporting Traps

Apr 20, 2023
Education Data Integration What is Marketing Analytics Data Gathering

Eleftherios Darousis

What is Google Analytics 4 and why is it replacing UA?

Sep 8, 2022
Marketing Technology Education Data Integration What is Marketing Analytics Data Transformation

Tom Rennell

What is Data Transformation (and Why Should Marketers Care)?

Aug 11, 2022
Data-driven Marketing Education Analytical Maturity How to and Best Practice Guides Marketing Analytics

Andre Galinha

Marketing Data Management: A Guide to Getting Started

Aug 4, 2022
Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics Data Culture

Ben Brookes

Data Storytelling: The Best Path to Sharing Data and Insights

Aug 2, 2022
Marketing Technology Education How to and Best Practice Guides Marketing Analytics

Dayo Fordah

Tag management: Best practices for marketers

Jul 28, 2022
Marketing Technology Education What is Marketing Analytics

Dayo Fordah

What is a Marketing Tag (and what are they used for)?

Jul 28, 2022
Marketing Technology Data-driven Marketing Education Data Integration What is Marketing Analytics Data Stack

Nickolay Penchev

What is a data lake vs a data warehouse (and should marketers care)?

Jul 26, 2022
Marketing Technology Data-driven Marketing Education Data Integration What is Marketing Analytics Data Access

Claire Tak

What is a single source of truth (and why should marketers care)?

Jul 21, 2022
Marketing Technology Education What is Marketing Analytics

Tom Rennell

What is Anomaly Detection (and How Does It Help Marketing Campaigns)?

Jul 13, 2022
Marketing Technology Cookie Deprecation Thought-leadership Marketer Marketing Analytics

Lily Johnson

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022
Marketing Technology Data-driven Marketing Analytical Maturity Thought-leadership Agencies Marketing Analytics

Dany Eid

Is The Agency Model Evolving Again?

Jun 21, 2022
Marketing Technology Education What is Marketing Analytics Data Stack

Roman Gavuliak

What is a Data Mesh (and why should marketers care)?

Jun 14, 2022
Data-driven Marketing Marketing Analytics

Adverity

The Rise of The Marketing Ops Role

May 31, 2022
Marketing ROI Data-driven Marketing Data Integration Data Visualization Marketing Analytics

Adverity

5 Basic Data Sources Every Marketer Needs to Monitor Daily

May 26, 2022
Marketing Technology Data-driven Marketing Thought-leadership CMO Marketing Analytics

Lily Johnson

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022
Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics

Daniel Fröhlacher

Programmatic 2022 and The Question: How Effective is My Advertising?

May 12, 2022
Data-driven Marketing Education Events How to and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Shift Marketing Optimization to Become More Forward-Thinking

May 10, 2022
Data-driven Marketing Marketing Analytics

Lily Johnson

5 New Skills The Modern Marketer Needs

Apr 26, 2022
Data-driven Marketing Data Integration Marketing Analytics

Mitesh Lakhani

Data Vs Soulful Marketing: Finding The Balance

Apr 19, 2022
Data-driven Marketing CMO Marketing Analytics

Harriet Durnford-Smith

3 Ways Data is Changing The Role of the CMO

Apr 12, 2022
Data-driven Marketing Education Marketing Analytics

Lily Johnson

Uncovering High-Value Insights: A Chat with Carters’ Jeff Coleman

Apr 6, 2022
Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics

Lily Johnson

5 Reasons Agencies Need to be More Data Mature

Mar 30, 2022
Data-driven Marketing Data Integration Marketing Analytics

Alexander Igelsböck

How Martech is Leveling The Playing Field for SMEs

Mar 22, 2022
Marketing Technology Data Integration CMO Data Visualization Marketing Analytics Data Gathering

Lily Johnson

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Mar 15, 2022
Marketing Technology Data Integration CMO Marketing Analytics

Lily Johnson

5 Reasons CMOs Need to Take the Data Revolution More Seriously

Mar 3, 2022
Big Data Data-driven Marketing Analytical Maturity Thought-leadership Marketing Analytics

Dany Eid

Data Mature Businesses Proven to be More Resilient to Recession

Feb 23, 2022
Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics Data Gathering

Lily Johnson

3 Ways Data Automation Will Make Marketers’ Lives Easier

Feb 16, 2022
Marketing Technology eCommerce Marketing Analytics

Amy Mills

4 Things We Learned at NRF 2022

Feb 10, 2022
Data-driven Marketing Marketing Analytics

Lily Johnson

US Still Counts on Cookies, While UK and Germany Champion MMM

Feb 8, 2022
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Are Marketers Aware of the Data Tools their Company Has?

Jan 25, 2022
Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

Lily Johnson

Predictive Analytics Key Focus for 2022: But Are Marketers Ready?

Jan 12, 2022
Marketing Technology Data-driven Marketing Marketing Analytics

Lily Johnson

Marketing Strengths and Challenges of the UK, US, and Germany Compared

Dec 14, 2021
Data-driven Marketing Data Integration Marketing Analytics

Harriet Durnford-Smith

Does Data Have a Trust Problem?

Dec 9, 2021
Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics Data Access

Lily Johnson

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Analysts Don’t Trust the Data that Drives Marketing Decisions

Nov 23, 2021
Marketing ROI Data-driven Marketing Marketing Analytics

Lily Johnson

Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

Nov 16, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Personalized Content is Top Priority for Marketers in 2022

Nov 9, 2021
Marketing Technology Data-driven Marketing eCommerce Marketing Analytics

Joe Danter

3 Ways Travel Brands Can Succeed in a Post COVID-19 World

Oct 28, 2021
KPIs and Metrics Data-driven Marketing Education eCommerce Marketing Analytics

Amy Mills

What Marketers Need to Do Once the Holiday Season Is Over

Oct 26, 2021
Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics

Amy Mills

5 Tips To Get More From Your Marketing Campaigns in The Holiday Season

Oct 6, 2021
Data Integration eCommerce Marketing Analytics Data Gathering

Craig Bryant

What’s New and Upcoming for Amazon Selling Partners

Sep 9, 2021
Marketing ROI Education Analytical Maturity How to and Best Practice Guides Marketing Analytics

Adverity

Top 3 barriers to insights-driven marketing (and how to overcome them)

Aug 31, 2021
Education Marketing Analytics Data Gathering

Adverity

Top time-saving tools you need to boost productivity today

Aug 24, 2021
Data-driven Marketing Marketing Analytics

Alexander Igelsböck

Why data and analytics are a must-have for any successful business

Aug 17, 2021
Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics

Adverity

How to build an insights-driven culture in your business

Aug 10, 2021
Marketing ROI Data-driven Marketing Education Cookie Deprecation What is Marketing Analytics

Tom Rennell

What is Marketing Mix Modeling (and how can it help with attribution)?

Aug 4, 2021
Data-driven Marketing Marketing Analytics

Adverity

What does ‘being insights-driven’ mean?

Jul 28, 2021
Data-driven Marketing Marketing Analytics

Adverity

Why is being insights-driven crucial for business success?

Jul 20, 2021
Case Study Data-driven Marketing Data Integration Marketing Analytics

Daniel Fröhlacher

The Beginning of a Data Journey

Jul 14, 2021
Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics

Eleni Nicolaidis

How to Enrich Your Marketing Dashboards with Proactive Insights

Jun 2, 2021
Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Data Gathering

Joseph Danter

The Top 5 Marketing KPIs You Need to Start Tracking in H2

May 19, 2021
Marketing ROI Data-driven Marketing Artificial Intelligence Marketing Analytics

Eleni Nicolaidis

How Much Should You Budget For Marketing In H2 2021?

May 11, 2021
Marketing Technology Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Find the Right Balance Between Brand and Performance Marketing?

Apr 22, 2021
Marketing ROI Data-driven Marketing Marketing Analytics

Tom Rennell

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

Mar 18, 2021
Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Tom Rennell

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

Mar 10, 2021
Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics

John Ball

4 Things We Hear Agencies are Struggling With

Mar 4, 2021
Data-driven Marketing Data Visualization Marketing Analytics

Andy Fairclough

4 Golden Rules for Dashboard Best Practice

Mar 2, 2021
Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics

Marija Traut

5 Key Post-COVID Learnings for Automotive Marketers

Feb 25, 2021
Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Management

Adverity

7 Building Blocks of Good Data Governance

Feb 23, 2021
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

Top KPIs for News and Media Companies

Feb 18, 2021
Marketing Technology Data-driven Marketing Education What is Artificial Intelligence Marketing Analytics

Tom Rennell

What is the Difference Between AI and Predictive Analytics?

Feb 17, 2021
KPIs and Metrics Data-driven Marketing Education What is Data Visualization Marketing Analytics Data Gathering

Tom Rennell

What is Data vs a Metric vs a KPI vs a Report?

Feb 11, 2021
KPIs and Metrics Data-driven Marketing Education Data Integration Events How to and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Avoid Headless Chicken Marketing with Mindshare

Feb 3, 2021
Data Integration Marketing Analytics

Vladimir Ceric

Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

Feb 1, 2021
Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Tom Rennell

7 Changes Marketers Need To Look Out for in 2021

Jan 18, 2021
Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

6 Things Marketers Can Do to Boost Website Performance

Nov 19, 2020
Big Data Marketing ROI Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics

Adverity

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020
Big Data Data-driven Marketing GDPR Marketing Analytics

Christoph Bodenstein

The Customer Journey, Conversion Tracking and Attribution in 2021

Nov 4, 2020
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Adverity

7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

Oct 28, 2020
Data Integration Marketing Analytics Data Stack

Adverity

How Data Transformation Can Deliver Better Insights for SaaS Marketers

Oct 21, 2020
Big Data Data-driven Marketing Education How to and Best Practice Guides CPG and Retail eCommerce Marketing Analytics

Adverity

How to Map Out a Successful Q4 in Retail in a Year Like This

Oct 15, 2020
Data-driven Marketing Data Visualization Marketing Analytics

Adverity

Using Data to Find Customers and Transform Your SaaS Marketing

Oct 13, 2020
Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Adverity

Harnessing Your Amazon Marketplace Data to Boost Store Performance

Sep 9, 2020
Big Data Marketing ROI Data-driven Marketing Data Integration Marketing Analytics

Vladimir Ceric

4 Ways You Can Use Big Data to Improve Your Marketing

Aug 26, 2020
Data-driven Marketing Data Visualization Marketing Analytics Data Gathering

Vladimir Ceric

10 Most Important Website Metrics for Marketing Managers

Aug 19, 2020
Big Data Data-driven Marketing Marketing Analytics

Adverity

National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

Jul 24, 2020
Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Daniel Fröhlacher

Getting Naming Conventions Right, with the Help of AI

Jul 2, 2020
Marketing ROI Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Vladimir Ceric

10 Most Important Google Ads Metrics

Jun 24, 2020
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

Adverity

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020
Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

Jun 5, 2020
Customer Experience Marketing Analytics

Vladimir Ceric

Big Data Analytics Holds the Key to Reducing Churn for Telecoms

Jun 3, 2020
Marketing ROI Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Adverity

What’s What on TikTok - A Basic Guide for Marketers

May 28, 2020
Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack Data Management

Joseph Caston

A Smarter Approach to Naming Conventions

May 20, 2020
Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Adverity

Integrating Data Through APIs: The Path to Marketing Effectiveness

May 15, 2020
Data-driven Marketing Data Integration Data Visualization Marketing Analytics

Rory Maginess-Roberts

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

Apr 29, 2020
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

8 Key Metrics for Your Performance Marketing Reports

Apr 20, 2020
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

Most Relevant KPIs for Your Mobile App and How to Track Them

Apr 9, 2020
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

20 Chart Types You Can Use to Visualize Your Data

Apr 1, 2020
Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics Data Gathering

Christoph Bodenstein

How to Use Adverity to Automatically Import Data into Google Analytics

Oct 28, 2019
Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Alexander Igelsböck

Adverity Gets AWS Digital Customer Experience Competency Certification

Mar 8, 2019
Data-driven Marketing Marketing Analytics

Nico Carstensen

6 Incredible Real-Life Examples of Data-Driven Marketing in Action

Jan 31, 2019
Big Data Marketing Technology Data-driven Marketing Marketing Analytics

Mina Nacheva

Is Big Data Putting an End to Creativity in Marketing?

Jan 23, 2019
Marketing Analytics Data Stack

Mina Nacheva

Marketing Data Warehouses: The Path Towards Better and Faster Insights

Dec 18, 2018
Data Visualization Marketing Analytics

Mina Nacheva

Crunching Data Is Not Enough. You Need to Be Telling Stories.

Dec 14, 2018
Customer Experience Marketing Technology Marketing Analytics

Eugen Knippel

This is How Personalized Marketing Helps You Sell More

Dec 6, 2018
Marketing Technology Education Data Integration What is Marketing Analytics

Neil Claydon

What is iPaaS (and why is it important to marketing)?

Nov 30, 2018
Marketing Analytics

Eugen Knippel

How TV Attribution Will Impact Your ROI Measurement

Oct 8, 2018
Big Data Data Visualization Marketing Analytics Data Gathering

Mina Nacheva

7 Reasons Why You Should Stop Using Spreadsheets

Sep 28, 2018
Marketing Technology Data Integration Marketing Analytics

Irina Prevalova

10 Best ETL Tools and How to Find The Right One

Sep 5, 2018
Data Integration Marketing Analytics

Mina Nacheva

How Data Transformation is Helping Analysts with Marketing Analytics

Aug 28, 2018
Data-driven Marketing Data Visualization Marketing Analytics

Eugen Knippel

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

Aug 21, 2018
Data Integration Marketing Analytics

Mina Nacheva

ETL vs. ELT: Why They’re Complementary Data Integration Solutions

Aug 2, 2018
Data Integration Marketing Analytics

Mina Nacheva

Harness the Power of ETL to Boost Your Marketing Analytics

Jul 19, 2018
Marketing Analytics

Eugen Knippel

Why Marketing Managers and Analysts Don’t Have Time to Wait

Jul 3, 2018
Data-driven Marketing Data Integration Marketing Analytics

Eugen Knippel

Why Your Marketing Will Thrive with the Right Naming Conventions

Jun 18, 2018
Data-driven Marketing Data Visualization Marketing Analytics

Neil Claydon

Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

May 16, 2018
Marketing ROI Marketing Analytics

Neil Claydon

'Marketing ROI: Connecting the Dots with Data' at DMWF London 2018

Apr 30, 2018
Big Data CMO Marketing Analytics

Eugen Knippel

Is the Chief Data Officer the New CMO?

Apr 18, 2018
Marketing ROI eCommerce Marketing Analytics

Eugen Knippel

How eCommerce Brands Can Reduce Customer Acquisition Cost with Data

Apr 13, 2018
Marketing Analytics Data Gathering

Eugen Knippel

Connect Your Data More Easily: Announcing 10 New API Connectors

Apr 6, 2018
Data Integration Data Visualization Marketing Analytics

Eugen Knippel

We’ve Reinvented the Way Ad Agencies Work with Media Plans

Mar 26, 2018
Marketing ROI Data-driven Marketing CMO Marketing Analytics

Eugen Knippel

Want To Make Your CEO Happy? Get Your ROI Measurement Up To Speed

Feb 12, 2018
Marketing Analytics

Mina Nacheva

Marketers Spend More on Analytics - Even Though their Budgets Decline

Jan 17, 2018
Data Visualization Marketing Analytics

Alexander Igelsböck

7 Features You'll Love About The New Adverity Insights

Nov 15, 2017
Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Checklist

Eugen Knippel

12 Important KPIs Every Marketer Should Be Measuring

Nov 6, 2017
Marketing Analytics Data Gathering

Neil Claydon

New to Adverity: the Adobe Marketing Cloud API

Nov 2, 2017
Data-driven Marketing Marketing Analytics

Eugen Knippel

Why Too Many Companies Fail With Marketing Analytics

Sep 7, 2017
Data Integration Marketing Analytics

Eugen Knippel

Why Data Quality Is Crucial For Your Day-to-Day Marketing

Aug 30, 2017
Education Data Integration What is Marketing Analytics

Eugen Knippel

What is ETL in data?

Aug 22, 2017
Marketing ROI Data-driven Marketing Marketing Analytics

Eugen Knippel

How Marketing Analytics Can Help You Achieve Your Business Goals

Aug 14, 2017