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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    MARKETING ANALYTICS MARKETING REPORTS DATA EXPLORATION DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    4 Golden Rules for Dashboard Best Practice

    Mar 2, 2021 4 PM

    Andy Fairclough
    Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. In this blog post, Adverity’s Andy...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    6 Things Marketers Can Do to Boost Website Performance

    Nov 19, 2020 11 AM

    Vladimir Ceric
    Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn...
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020 10 AM

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Using Data to Find Customers and Transform Your SaaS Marketing

    Oct 13, 2020 12 PM

    Adverity
    More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in...
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    MARKETING ANALYTICS MARKETING DATA ETL DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020 10 AM

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    10 Most Important Website Metrics for Marketing Managers

    Aug 19, 2020 10 AM

    Vladimir Ceric
    Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial....
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020 9 AM

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the...
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    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020 11 AM

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to...
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    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

    Apr 29, 2020 11 AM

    Rory Maginess-Roberts
    We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be.
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    8 Key Metrics for Your Performance Marketing Reports

    Apr 20, 2020 8 AM

    Vladimir Ceric
    The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
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    MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020 10 AM

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your...
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    MARKETING ANALYTICS MARKETING DATA SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020 6 PM

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your...
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    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    5 Visualization Features to Make Your Dashboards Interactive

    Feb 4, 2019 2 PM

    Christoph Bodenstein
    I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data that provide valuable insights should be a...
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING DASHBOARDS
    How Marketing Dashboards Uncover Smart Insights and Boost ROI

    Oct 12, 2018 7 AM

    Nico Carstensen
    Hi, I am Nico and I just started a new job at Adverity as Content Manager.