Marketing Analytics Blog | Adverity | Data Integration

Marketing Technology Data Integration

Irina Prevalova

Top 17 Data Integration Tools in 2025

Feb 4, 2025
Data-driven Marketing Data Integration CPG and Retail The Undiscovered Metric

Lily Johnson

Retail Media: The Golden Age of Customer-Centric Advertising

Jan 22, 2025
Marketing Technology Data-driven Marketing Data Integration

Irina Prevalova

Top 7 Data Extraction Tools for Marketers in 2025

Jan 20, 2025
Data Integration What Is Data Governance Data Foundations

Madeleine Radunz

What is Data Monitoring? A Comprehensive Guide for Marketers

Sep 4, 2024
Education Data Integration How To and Best Practice Guides Data Connectors Data Gathering

Lorenz Weinzierl

API Updates: How To Deal with Connector Maintenance

Jul 31, 2024
Data-driven Marketing Data Integration Thought-Leadership The Undiscovered Metric

JJ Haigh

Cutting Through the Noise: How Carter’s are Finding the Right Numbers

Jul 16, 2024
Data Integration Marketing Analytics Data Governance

Irina Prevalova

Top 4 Data Aggregation Tools

Oct 31, 2023
Data Integration Marketing Analytics Data Governance

Neal Fogarty

8 Data Quality Best Practices For Your Day-to-Day Marketing

Oct 5, 2023
Marketing Technology Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Reality Check: Are Marketers as Analytically Mature as They Think?

Sep 11, 2023
Education Data Integration What Is Data Gathering

Irina Prevalova

Data Integration Vs. Business Intelligence: All You Should Know

Jul 6, 2023
Education Data Integration What Is Data Gathering

Irina Prevalova

Structured Vs. Unstructured Data: What's The Difference?

Jul 4, 2023
Education Data Integration How To and Best Practice Guides Data Gathering

Irina Prevalova

7 Best Practices To Move Away From Manual Data Integration

Jun 26, 2023
Data-driven Marketing Education Cookie Deprecation Data Integration What Is GDPR Data Transformation

Loïc Saïdou

What is a Clean Room for Data and Why Should Marketers Care?

Jun 22, 2023
Education Data Integration What Is Data Gathering

Irina Prevalova

What is Data Integration In Real-Time?

Jun 13, 2023
Education Data Integration What Is Data Stack Data Management Data Gathering

Lily Johnson

What is a Data Lakehouse and Why Do You Need One?

May 16, 2023
Education Data Integration What Is Data Gathering

Dominik Grubelnig

What is Data Ingestion Vs Data Integration?

May 4, 2023
Education Data Integration Agencies The Undiscovered Metric

JJ Haigh

How To Scale a Digital Marketing Agency

Apr 6, 2023
Data-driven Marketing Education Data Integration What Is Data Gathering

Lily Johnson

What is Data Automation and How Can it Benefit Your Marketing Efforts?

Mar 28, 2023
Education Data Integration How To and Best Practice Guides Data Gathering

Christoph Bodenstein

3 Ways of Overcoming GA4’s API Limits in Looker Studio

Mar 7, 2023
Education Data Integration What Is

Roman Gavuliak

What is a Metrics Layer?

Feb 9, 2023
Education Data Integration What Is Data Connectors Data Gathering

Lorenz Weinzierl

Connector Vs. API: What’s The Difference?

Jan 25, 2023
Press Releases Data Integration

Lily Johnson

Adverity Has a New Look — Here’s What’s Changed

Jan 19, 2023
Education Data Integration How To and Best Practice Guides

Giulio Bonanni

How to Report on Reach

Dec 20, 2022
Education Data Integration What Is Data Gathering

Giulio Bonanni

What is a Non-Aggregatable Metric?

Nov 16, 2022
Education Data Integration What Is Data Transformation Data Management

Nickolay Penchev

What is DataOps?

Oct 19, 2022
Research Analytical Maturity Data Integration CMO Data Gathering

Lily Johnson

67% of CMOs Say They Are Overwhelmed with Data

Sep 8, 2022
Education Data Integration What Is Marketing Analytics Data Gathering

Eleftherios Darousis

What is Google Analytics 4 and why is it replacing UA?

Sep 8, 2022
Data Integration Thought-Leadership Data Access

Tom Rennell

The Perfect Marriage: Marketing Data and Logistics Data

Aug 31, 2022
Data-driven Marketing Education Data Integration What Is Data Culture Data Transformation Data Access

Neal Fogarty

What are Data Silos (and How Do They Impact Marketers)?

Aug 23, 2022
Marketing Technology Education Data Integration What Is Marketing Analytics Data Transformation

Tom Rennell

What is Data Transformation (and Why Should Marketers Care)?

Aug 11, 2022
Marketing Technology Data-driven Marketing Education Data Integration What Is Marketing Analytics Data Stack

Nickolay Penchev

What is a Data Lake vs a Data Warehouse (And Should Marketers Care)?

Jul 26, 2022
Marketing Technology Data-driven Marketing Education Data Integration What Is Marketing Analytics Data Access

Claire Tak

What is a Single Source of Truth (And Why Should Marketers Care)?

Jul 21, 2022
Data Integration Thought-Leadership CPG and Retail Marketer

Lily Johnson

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022
Marketing ROI Data-driven Marketing Data Integration Data Visualization Marketing Analytics

Tom Rennell

5 Basic Marketing Data Sources Every Marketer Needs to Monitor Daily

May 26, 2022
Data-driven Marketing Data Integration Marketing Analytics

Mitesh Lakhani

Data Vs Soulful Marketing: Finding The Balance

Apr 19, 2022
Data-driven Marketing Data Integration Marketing Analytics

Alexander Igelsböck

How Martech is Leveling The Playing Field for SMEs

Mar 22, 2022
Marketing Technology Data Integration CMO Data Visualization Marketing Analytics Data Gathering

Lily Johnson

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Mar 15, 2022
Marketing Technology Data Integration CMO Marketing Analytics

Lily Johnson

5 Reasons CMOs Need to Take the Data Revolution More Seriously

Mar 3, 2022
Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics Data Gathering

Lily Johnson

3 Ways Data Automation Will Make Marketers’ Lives Easier

Feb 16, 2022
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Are Marketers Aware of the Data Tools their Company Has?

Jan 25, 2022
Data-driven Marketing Data Integration Marketing Analytics

Harriet Durnford-Smith

Does Data Have a Trust Problem?

Dec 9, 2021
Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics Data Access

Lily Johnson

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Analysts Don’t Trust the Data that Drives Marketing Decisions

Nov 23, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Personalized Content is Top Priority for Marketers in 2022

Nov 9, 2021
Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics

Amy Mills

5 Tips To Get More From Your Marketing Campaigns in The Holiday Season

Oct 6, 2021
Data Integration eCommerce Marketing Analytics Data Gathering

Craig Bryant

What is Amazon Selling Partner API and Why Should Marketers Care?

Sep 9, 2021
Case Study Data-driven Marketing Data Integration Marketing Analytics

Daniel Fröhlacher

The Beginning of a Data Journey

Jul 14, 2021
Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics

John Ball

4 Things We Hear Agencies are Struggling With

Mar 4, 2021
Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Management

Adverity

7 Building Blocks of Good Data Governance

Feb 23, 2021
Data-driven Marketing Education Data Integration Data Stack

Tom Rennell

ETL – What is it and How Do I Do it?

Feb 10, 2021
KPIs and Metrics Data-driven Marketing Education Data Integration Events How To and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Avoid Headless Chicken Marketing with Mindshare

Feb 3, 2021
Data Integration Marketing Analytics

Vladimir Ceric

Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

Feb 1, 2021
Big Data Marketing ROI Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

Adverity

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020
Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Adverity

Harnessing Your Amazon Marketplace Data to Boost Store Performance

Sep 9, 2020
Big Data Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

Vladimir Ceric

4 Ways You Can Use Big Data Analytics To Improve Your Marketing

Aug 26, 2020
Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Daniel Fröhlacher

Getting Naming Conventions Right, with the Help of AI

Jul 2, 2020
Marketing ROI Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Vladimir Ceric

10 Most Important Google Ads Metrics

Jun 24, 2020
Case Study Data Integration

Neil Claydon

Case Study: Data Integration for Digital Marketing Consultancies

Jun 17, 2020
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

Adverity

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020
Marketing ROI Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Adverity

What’s What on TikTok - A Basic Guide for Marketers

May 28, 2020
Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack Data Management

Joseph Caston

A Smarter Approach to Naming Conventions

May 20, 2020
Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Adverity

Integrating Data Through APIs: The Path to Marketing Effectiveness

May 15, 2020
Data-driven Marketing Data Integration CPG and Retail Data Visualization Marketing Analytics

Rory Maginess-Roberts

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

Apr 29, 2020
Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics Data Gathering

Christoph Bodenstein

How to Use Adverity to Automatically Import Data into Google Analytics

Oct 28, 2019
Data-driven Marketing Education Data Integration How To and Best Practice Guides Data Gathering

Eugen Knippel

How to Defeat Data Chaos with Marketing Intelligence

Mar 25, 2019
Data Integration Data Visualization Data Stack

Alexander Igelsböck

Adverity Offering a New Home for Alooma Users

Feb 27, 2019
Case Study Data Integration

Eugen Knippel

Case Study: E-Commerce Growth Through Automated Data Integration

Jan 17, 2019
Marketing Technology Education Data Integration What Is Marketing Analytics

Neil Claydon

What is iPaaS (and why is it important to marketing)?

Nov 30, 2018
Data Integration Data Gathering

Mina Nacheva

Top 5 Data Integration Challenges Facing Marketing and Analytics Pros

Sep 12, 2018
Marketing Technology Data Integration Marketing Analytics

Irina Prevalova

10 Best ETL Tools and How to Find The Right One

Sep 5, 2018
Data Integration Marketing Analytics

Mina Nacheva

How Data Transformation is Helping Analysts with Marketing Analytics

Aug 28, 2018
Data Integration Marketing Analytics

Mina Nacheva

ETL vs. ELT: Why They’re Complementary Data Integration Solutions

Aug 2, 2018
Data Integration Marketing Analytics

Mina Nacheva

Harness the Power of ETL to Boost Your Marketing Analytics

Jul 19, 2018
Data-driven Marketing Data Integration Marketing Analytics

Eugen Knippel

Why Your Marketing Will Thrive with the Right Naming Conventions

Jun 18, 2018
Data Integration Data Visualization Marketing Analytics

Eugen Knippel

We’ve Reinvented the Way Ad Agencies Work with Media Plans

Mar 26, 2018
Data Integration Data Gathering

Eugen Knippel

Adverity Update: New API Connectors Added To Our Library

Feb 6, 2018
Big Data Data-driven Marketing Data Integration Data Stack

Eugen Knippel

Drowning in Your Marketing Data? It's Time for Some Housekeeping

Dec 7, 2017
Education Data Integration What Is Marketing Analytics

Eugen Knippel

What is ETL in data?

Aug 22, 2017
Data-driven Marketing Data Integration Data Stack

Eugen Knippel

A Clean Data Stack: The Foundation of Data-Driven Marketing

Jul 3, 2017
Data Integration Data Gathering

Irina Prevalova

Data Integration: The Cornerstone of Today’s Marketing

Jun 21, 2017