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4 Reasons Why You Need to Move Away From Manual Data Integration

Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. It’s time you learn it too.

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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Data Vs Soulful Marketing: Finding The Balance

    Apr 19, 2022

    Mitesh Lakhani
    Data is the absolute centerpiece of digital marketing in 2022. We are in an era where data fuels not only the digital marketing industry but much of the world around us.
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    MARKETING ANALYTICS DATA INTEGRATION DATA HARMONISATION DATA-DRIVEN MARKETING
    Stay one step ahead with your marketing reporting

    Apr 14, 2022

    Daniel Fröhlacher
    Stay one step ahead – this slogan by Norwegian outdoor brand ODLO can be perfectly applied to so many different areas.
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    How Martech is Leveling The Playing Field for SMEs

    Mar 22, 2022

    Alexander Igelsböck
    Today’s marketers don't need millions of dollars, or a complex, enterprise-like tech stack to optimize budgets and improve performance. Martech has leveled the playing field. 
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    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS CHIEF DATA OFFICER (CDO) MARKETING TECHNOLOGY
    5 Reasons Every Marketing Analyst Needs Automated Data Integration

    Mar 15, 2022

    Lily Johnson
    Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier. 
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    DATA INTEGRATION DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    The Great Resignation: Is Data Maturity The Answer?

    Mar 10, 2022

    Lily Johnson
    In the past 12 months or so, a steady stream of talented employees have been leaving their marketing teams for a fresh start somewhere new.
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY
    5 Reasons CMOs Need to Take the Data Revolution More Seriously

    Mar 3, 2022

    Lily Johnson
    How many CMOs do you think can measure ROI on their marketing spend? All of them? Surely most of them…
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    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    3 Ways Data Automation Will Make Marketers’ Lives Easier

    Feb 16, 2022

    Lily Johnson
    Today’s marketers can’t afford to be afraid of data. The simple truth of the matter is that becoming more data-driven delivers better business performance.
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    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Reality Check: Are Marketers as Analytically Mature as They Think?

    Feb 1, 2022

    Lily Johnson
    Modern marketing teams are feeling optimistic about their data maturity right now, with two-thirds identifying as analytically mature. Fantastic, right?
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Are Marketers Aware of the Data Tools their Company Has?

    Jan 25, 2022

    Lily Johnson
    Something strange is going on in the world of marketing… Analysts say they have tons of advanced tech, but marketers don't seem to know about it. 
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    MARKETING ANALYTICS BIG DATA DATA INTEGRATION MARKETING TECHNOLOGY
    Modern Campaign Reporting at RTL Germany

    Jan 21, 2022

    Daniel Fröhlacher
    For some time now, marketers from all industries have been observing a phenomenon of our time: there is more content, channels, and end devices than ever before – and new platforms are constantly...
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    MARKETING ANALYTICS DATA INTEGRATION MARKETING TECHNOLOGY DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    2022 Marketing Predictions

    Jan 6, 2022

    Tom Rennell
    For many marketers, the new year is often a time of reflection. Identifying what went right and wrong last year, reviewing practices and potential technologies that may help them move forward, as...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA QUALITY DATA ANALYTICS
    Does Data Have a Trust Problem?

    Dec 9, 2021

    Harriet Durnford-Smith
    Last week, our CMO Harriet Durnford-Smith sat down with Little Black Book to discuss why marketers are no longer trusting their data, who is responsible for this distrust and how they can rebuild a...
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    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) MARKETING ROI DATA-DRIVEN MARKETING
    Top 3 Data Challenges Facing the C-Suite in 2021

    Dec 2, 2021

    Lily Johnson
    It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and highlight...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Analysts Don’t Trust the Data that Drives Marketing Decisions

    Nov 23, 2021

    Lily Johnson
    The past few years we’ve heard the same refrain that data is the new oil. Any organization worth its salt has an infrastructure to get value out of its marketing data. But new research reveals that...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Personalized Content is Top Priority for Marketers in 2022

    Nov 9, 2021

    Lily Johnson
    As digital ad spend continues to grow, digital marketers face an increasingly saturated landscape. It’s not enough to shout loud, marketers need to target their audience in a more granular way.
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    MARKETING ANALYTICS DATA INTEGRATION E-COMMERCE MARKETING ROI MARKETING INTELLIGENCE MARKETING DASHBOARDS ADVERITY EDUCATION
    Top 5 tips to get the most out of your marketing campaigns in the holiday season

    Oct 6, 2021

    Amy Mills
    Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns on...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS E-COMMERCE DATA CONNECTORS
    What’s New and Upcoming for Amazon Selling Partners

    Sep 9, 2021

    Craig Bryant
    The large community of Amazon sellers has been on alert since the eCommerce giant announced the deprecation of the MWS API. We explain here what the new Selling Partner API is all about and how you...
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    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA ANALYTICS CASE STUDY DATA-DRIVEN MARKETING
    The Beginning of a Data Journey

    Jul 14, 2021

    Daniel Fröhlacher
    This is a story on how the world's leading destination management company turned the COVID-19 crisis into an opportunity to grow stronger, with the help of data.
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
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    BIG DATA ETL CLEAN DATA STACK DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    7 Building Blocks of Good Data Governance

    Feb 23, 2021

    Adverity
    In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the...
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    ETL CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA WAREHOUSE DATA-DRIVEN MARKETING
    ETL –  What is it and How Do I Do it?

    Feb 10, 2021

    Adverity
    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL.
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    MARKETING ANALYTICS DATA INTEGRATION
    Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

    Feb 1, 2021

    Vladimir Ceric
    The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing landscape, and how can media and entertainment...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Centralize Your eCommerce Data for Intelligent Insights

    Jan 27, 2021

    Tom Rennell
    Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo...
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    MARKETING ANALYTICS CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS
    How Data Transformation Can Deliver Better Insights for SaaS Marketers

    Oct 21, 2020

    Adverity
    Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Is Augmented Analytics the Ultimate Digital Marketing Tool?

    Oct 7, 2020

    Vladimir Ceric
    Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the tool that creates a complete picture.
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    MARKETING ANALYTICS MARKETING DATA ETL DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Harnessing Your Amazon Marketplace Data to Boost Store Performance

    Sep 9, 2020

    Adverity
    Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of your online sales. Selling...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA ETL DATA INTEGRATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    4 Ways You Can Use Big Data to Improve Your Marketing

    Aug 26, 2020

    Vladimir Ceric
    Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    10 Most Important Google Ads Metrics

    Jun 24, 2020

    Vladimir Ceric
    You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By tracking the right metrics, of course.
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    ETL DATA INTEGRATION CASE STUDY
    Case Study: Data Integration for Digital Marketing Consultancies

    Jun 17, 2020

    Neil Claydon
    Digital Matter is a fast-growing performance marketing consultancy, headquartered in New York City, with offices in San Francisco and Portland. As experts in managing and optimizing multi-channel...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING
    What’s What on TikTok - A Basic Guide for Marketers

    May 28, 2020

    Adverity
    As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. ...
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    API MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Integrating Data Through APIs as the First Step to Marketing Effectiveness

    May 15, 2020

    Adverity
    Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We looked...
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    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

    Apr 29, 2020

    Rory Maginess-Roberts
    We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be.
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION
    How to Automatically Import Data into Google Analytics

    Oct 28, 2019

    Christoph Bodenstein
    Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you face quite a challenge. This is why every type of...
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    DATA INTEGRATION MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Defeat Data Chaos with Marketing Intelligence

    Mar 25, 2019

    Eugen Knippel
    More and more executives I talk to raise concerns about data chaos in their organization.
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    DATA INTEGRATION DATA HARMONISATION CASE STUDY
    Case Study: E-Commerce Growth Through Automated Data Integration & Analytics

    Jan 17, 2019

    Eugen Knippel
    If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. reBuy is a reCommerce company based in Germany, founded...
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    MARKETING ANALYTICS DATA INTEGRATION IPAAS
    What is iPaaS? Here’s How it Will Shape Marketing in 2019

    Nov 30, 2018

    Neil Claydon
    I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all the latest lingo.
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    DATA INTEGRATION MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION DATA-DRIVEN MARKETING
    Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

    Nov 8, 2018

    Madara Krumina
    We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.
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    DATA INTEGRATION MARKETING INTELLIGENCE DATA VISUALISATION
    Adverity Partners up with Tableau to Unleash the Power of Data

    Sep 27, 2018

    Madara Krumina
    We're very excited to announce our partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.
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    DATA INTEGRATION
    Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals

    Sep 12, 2018

    Mina Nacheva
    Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to leverage the power of data integration tools and get that...
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    ETL DATA INTEGRATION DATA ANALYTICS
    ETL vs. ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

    Aug 2, 2018

    Mina Nacheva
    Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.
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    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS
    Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

    Mar 26, 2018

    Eugen Knippel
    It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn Campaign Manager are by far the most user-friendly...
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    API DATA INTEGRATION
    Adverity Update: New API Connectors Added To Our Library

    Feb 6, 2018

    Eugen Knippel
    Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers before you're able to create a meaningful report for...
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    MARKETING DATA DATA INTEGRATION DATA HARMONISATION CASE STUDY
    Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

    Jan 25, 2018

    Eugen Knippel
    Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the following the success story of our client MediaCom,...
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    DATA INTEGRATION
    The Art of Data Integration: The Cornerstone of Today’s Marketing

    Jun 21, 2017

    Eugen Knippel
    Marketing data is everywhere. It exists on various platforms, in large amounts, and is collected through an ever-growing number of tools and applications. And if that weren’t enough, it is also...