TWITTER ANALYTICS

GET DATA FROM THE TWITTER ANALYTICS API

Connect and blend all your data from the Twitter Engagement API – as well as other sources – with our data integration software. All your data available through API connectivity in one central reporting hub.

Twitter Analytics API

This visualization has been embedded directly from Adverity Insights

This visualization has been embedded directly from Adverity Insights

WHAT IS TWITTER?

In recent years, Twitter has become a serious alternative to the well-known social networks. With over 100 million active users per day, Twitter is less visited than Facebook or Instagram, but still offers an enormous reach for advertisers.
Therefore, any marketer who wants to focus on developing a sound social media marketing strategy should also consider being active on Twitter.

Marketers today should no longer just think about publishing images online when considering their social media marketing strategy. Any well implemented marketing strategy today should consist of a data-driven approach. Every campaign should have a clear and quantifiable goal. To track and constantly analyze this, marketers need to continuously look at their data.
This requires marketers to extract data sets from multiple platforms regularly. This can be tedious. The Twitter Analytics API in combination with our data analysis tool is here to help.

WHAT IS THE TWITTER ANALYTICS API?

The Twitter Analytics (Twitter Engagement) API allows apps like Adverity Datatap to regularly retrieve datasets. Adverity Datatap users can then blend metrics from Twitter Analytics with data from other connectors.
By benchmarking performance data from Twitter with data from other social media channels, advertisers can get a clear picture of how well their posts are performing.

Twitter Analytics and Adverity

BENEFITS OF USING THE TWITTER ANALYTICS API

automate reportings

By using the Twitter Analytics API Connector in Adverity Datatap, advertisers can automate report generation based on Twitter data.

query several metrics

Users can query several organic metrics, such as Engagements, Impressions, Followers or Retweets.

Blend social advertising platforms

Tweet data can be segmented by a daily or even hourly granularity

Data retrieval, transformation, harmonization and visualization can be fully automated.

This visualization has been embedded directly from Adverity Insights

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