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Other Google APIs

Google Ad Manager

Google Ads

Google Ads Keyword Planner

Google Analytics (UA)

Google BigQuery

Google Calendar

Google Campaign Manager

Google Content for Shopping

Google Display & Video 360

Google Drive

Google My Business

Google PageSpeed Insights

Google Search Ads 360

Google Search Console

Google Sheets

Google Trends

Sample report types

Browser and screen size



E-commerce transaction


Landing page

Why Adverity and Google Analytics (GA4)?

With Adverity and GA4 you can pull data about your website and apps into a single source of truth by combining it with your data from other connectors. This means you can get a holistic view of all your marketing efforts.


  1. Insights from all your platforms
  2. Send and store data securely
  3. Understand how your audience is engaging with you

Want to learn more about setting up the connector and its functionality?

View documentation

What is Google Analytics (GA4)?

Visit the Google Analytics (GA4) website for more information.

Google Analytics 4 is the next generation in Google Analytics that allows your measuring to be future-proof. GA4 allows you to collect data from both your website and apps using event-based data instead of session-based data, and this gives you a much more granular view of your audience. Google Analytics 4 is set up to support cookieless measurement, and behavioral and conversion modeling.

Uncover real-time insights into your marketing campaign performance.

Book a demo