Criteo

USE THE CRITEO MARKETING API TO GET THE FULL PICTURE OF YOUR REMARKETING CAMPAIGNS

Harmonize and integrate all your data from the Criteo Marketing API and other sources with our ETL tool. Adverity Datatap is equipped with a connection to the latest Criteo Marketing REST API. All your data available in one central reporting hub.

Criteo API

Click on bar charts to get the weekly view

This visualization has been embedded directly from Adverity Insights

This visualization has been embedded directly from Adverity Insights

WHAT IS CRITEO MARKETING?

Click on bar charts to get the weekly view

This visualization has been embedded directly from Adverity Insights

Criteo is a self-service marketing technology platform that makes it easy for advertisers to execute highly specialized display campaigns. The service enables advertisers to generate highly targeted traffic.
It is an invaluable resource for any company looking to develop a sophisticated remarketing strategy. Dynamic remarketing banners are designed to reach users with relevant messages about previously viewed products. This ensures that relevant traffic that has previously left the site is re-routed to the online store.
Criteo ads have become an essential component of marketing mixes – particularly for e-commerce stores.

The Criteo technology is based on three pillars:

  1. Kinetic Design

Ad creative designs are optimized towards driving user engagement and revenue in real-time. Of course, this is done in compliance with the CI guidelines of the advertiser.

  1. Product Recommendations

Leverage behavioral data to reach shoppers with personalized recommendations for relevant products that are likely to result in a purchase.

  1. Predictive Bidding

Use in-depth data of buyers, publisher websites, inventory and the interactions between them to bid for the ad inventory at the right cost and at the right time.

This visualization has been embedded directly from Adverity Insights

WHAT IS THE CRITEO MARKETING API?

The Criteo API allows data to be retrieved automatically. Our tool has a direct connection to the Criteo Marketing REST API. This allows pre-defined data sets to be added to marketing reports without the need for any manual work.
In addition, users can process the data sets directly in Datatap. They can enrich the data, normalize it and change it by applying various transformations.

Adverity and Criteo

BENEFITS OF USING THE CRITEO MARKETING API?

generate reports

Advertisers can automatically generate updated reports with data from the Criteo platform by using the Criteo API connector in Adverity Datatap

different report types

The connection comes with three different report types, such as Campaign Performance, Facebook DPA Report or Transaction ID Report

query several metrics

Users can query numerous Metrics, such as clicks, impressions or revenue. Available metrics also include more specialized KPIs, such as exposed users, overall competition win or displays.

segment your data

Segment your data by multiple possible dimensions, such as Campaign or Advertiser ID

We’ve got hundreds of other prebuilt data connectors

Slide Background

Claim a live demo and receive a free trial afterwards



How we use your dataThe most interesting, relevant, and actionable marketing analytics content from Adverity delivered to your inbox 2-3x a month.

Your email address may also be used for business purposes.

You can remove yourself from our database at any time by getting in touch or clicking unsubscribe at the bottom of emails we send.

For more information, please read our privacy policy.