IBM CUSTOMER EXPERIENCE ANALYTICS API
Connect and normalize marketing data from IBM Customer Experience Analytics with Adverity Datatap
Adverity Datatap comes equipped with an API connector for IBM Customer Experience Analytics, a holistic solution that includes both cross channel journey analytics and customer behaviour analytics. Digital analytics provides insights on digital customers across multiple channels.
You can use our data aggregation tool to connect, clean and normalize data from IBM Customer Experience analytics – as well as all your other favourite marketing tools. This permit you to simultaneously analyse data from different streams, improve your data quality, expose new correlations and identify new insights into your marketing performance.