WHAT IS THE GOOGLE SHOPPING CONTENT API?
Google Merchant Center
The Google Merchant Center is a tool that lets you upload your business, brand and product information and share it with Google Shopping and other Google services. To promote your items on Google, you need a Merchant Center account. Basically, the Merchant Center is the link between your product feed and Google Ads.
Google Merchant Center API (Google Shopping Content API)
The Google Shopping Content API enables direct communication with the Google Merchant Center – allowing you to query your product feed on a regular basis. By using the Google Shopping API connector in Adverity, marketing analysts can create meaningful dashboards showing the performance of their products and ads in Google Shopping.