Harmonize and integrate all your data from Google Shopping and other sources with our ETL tool. All your data from the Google Merchant Center available through API connectivity in one central reporting hub.

Google Shopping API

What is Google Shopping?

Google Search still is one of the most important entry points for online shopping and product searches. In 2002, Google founded the price search engine ‘Google Shopping’. Previously known as Google Product Search and its much earlier name Froogle, the platform enables users to find products directly within Google search.

Google Shopping ads are usually displayed on search result pages when users enter product-specific keywords. Each Google Shopping entry contains a small image of the product, a title and the price.

The purpose of Google Shopping ads is to benefit users searching for products. Therefore, Google directly serves ads that match a very concrete user’s demand. Meanwhile, the advertisers are only charged for ad clicks.

Google Shopping ads have become an integral part of many marketing mixes for retailers across several industries.

In order to achieve scalable campaign success, advertisers need:

  1. A properly maintained product feed
  2. A well thought-through account setup
  3. Ongoing campaign optimization
  4. Regular monitoring of metrics

All four factors together can make Google Shopping a revenue generator – ensuring that you get fuller shopping carts in your shop.
However, having an eye on all the latest developments about your product feed, as well as your performance metrics can be tough.

The Google Shopping Content API, paired with the Google Ads API and our ETL-platform can be the solution.

This visualization has been embedded directly from Adverity Insights

This visualization has been embedded directly from Adverity Insights

Adverity and Google Shopping


Google Merchant Center

The Google Merchant Center is a tool that lets you upload your business, brand and product information and share it with Google Shopping and other Google services. To promote your items on Google, you need a Merchant Center account. Basically, the Merchant Center is the link between your product feed and Google Ads.

Google Merchant Center API (Google Shopping Content API)

The Google Shopping Content API enables direct communication with the Google Merchant Center – allowing you to query your product feed on a regular basis.
Adverity DataTap is connected to the latest Google Merchant Center API (Google Shopping Content API).
By using the Google Shopping API connector in our ETL tool, marketing analysts can create meaningful Google Shopping marketing dashboards.


Monitor your competitors

By using the Google Shopping API connector, advertisers can add relevant product feed information to their e-commerce reporting stack

Improved campaign management

Diagnostic metrics such as product expiration dates, data quality issues or problem descriptions can be queried automatically

Customer intelligence solution

By combining Merchant Center data with performance metrics from our Google Ads or Google Analytics API Connector, users are enabled to stay up to date about their e-commerce marketing data.

Google Shopping API - home

No manual work is required to retrieve relevant data on a regular basis. After an initial setup, the integration process is fully automated. In addition, analysts and campaign managers can create compelling visualizations from – normally hard-to-retrieve – marketing data.

We’ve got hundreds of other prebuilt data connectors

Other featured Google APIs

Explore our huge library of preconfigured data connectors.

Google Analytics
Google Big Query
Google Search Console API
Google Drive API
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