What is Google Shopping?
Google Search still is one of the most important entry points for online shopping and product searches. In 2002, Google founded the price search engine ‘Google Shopping’. Previously known as Google Product Search and its much earlier name Froogle, the platform enables users to find products directly within Google search.
Google Shopping ads are usually displayed on search result pages when users enter product-specific keywords. Each Google Shopping entry contains a small image of the product, a title and the price.
The purpose of Google Shopping ads is to benefit users searching for products. Therefore, Google directly serves ads that match a very concrete user’s demand. Meanwhile, the advertisers are only charged for ad clicks.
Google Shopping ads have become an integral part of many marketing mixes for retailers across several industries.
In order to achieve scalable campaign success, advertisers need:
- A properly maintained product feed
- A well thought-through account setup
- Ongoing campaign optimization
- Regular monitoring of metrics
All four factors together can make Google Shopping a revenue generator – ensuring that you get fuller shopping carts in your shop.
However, having an eye on all the latest developments about your product feed, as well as your performance metrics can be tough.
The Google Shopping Content API, paired with the Google Ads API and our ETL-platform can be the solution.