BARB DATA CONNECTOR
Integrate and analyze marketing data from BARB with Adverity.
Adverity can integrate data from BARB – Broadcasters Audience Research Board, which is collecting data that represent the TV viewing behavior of the households in the UK.
Integrate your BARB data, by importing flat files into Adverity, to combine data from various channels, explore new correlations and discover new observations about your marketing performance. Adverity’s transformation engine cleans and normalizes your data for improved data quality.