Attach marketing data from BARB with Adverity Datatap – our marketing data integration platform
Adverity Datatap is supplied with an API connector for BARB, Broadcasters Audience Research Board. Collecting data that represent the viewing behavior of the UK´s TV households.
Integrate your BARB data into Adverity to combine data, explore new correlations and discover new observations about your marketing performance. Adverity’s transformation engine cleans and normalizes your data for improved data quality.