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Data-driven Marketing Education How To and Best Practice Guides Data Visualization Data Culture

Irina Prevalova

7 Effective Data Visualization Techniques You Should Know

Apr 24, 2026

Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions. If this scenario sounds ...
Education What Is Data Visualization

Irina Prevalova

6 Data Visualization Mistakes That Undermine Trusted Marketing Decisions

Apr 16, 2026

Good data visualization should help people understand what is happening and decide what to do next. That sounds simple, yet a lot of dashboards still fall short. They look ...
Data-driven Marketing Data Visualization Marketing Analytics

Andy Fairclough

4 Golden Rules for Dashboard Best Practice

Apr 16, 2026

Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. Most ...
Data Visualization

Christoph Bodenstein

6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

Apr 2, 2026

While Google doesn't appear to be getting tired of implementing more and more features these days, search marketing keeps getting more and more complex. SEM managers now need ...
KPIs and Metrics Data Visualization Marketing Analytics The Undiscovered Metric

JJ Haigh

What Marketers Get Wrong About Reporting: Insights From Johannes Höller

Apr 2, 2026

In this episode of The Undiscovered Metric, we sat down with Johannes Höller, Head of Data Consulting and Solutions at diva-e, to discuss how clients can find the single ...
Education How To and Best Practice Guides Data Visualization Data Quality

Irina Prevalova

Building A Marketing Report: 9 Most Common Traps

Apr 2, 2026

A report can be full of charts, numbers, and weekly updates and still fail at its job. If it’s built for the wrong audience, packed with too much information, based on ...
Education How To and Best Practice Guides Data Visualization Data Quality

Irina Prevalova

How To Use AI in Data Analytics To Drive Marketing Growth

Apr 15, 2025

The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and ...
Customer Experience Case Study Data Visualization

Nico Carstensen

How Mindshare Netherlands Optimized Data Integration & Reporting

Dec 20, 2024

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Adverity powers advertisers and ...
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

5 Key Metrics for Your Performance Marketing Reports

Oct 3, 2024

The expression “time is money” is especially true in the everyday lives of performance marketers. Getting insights out of real-time data coming from several sources is ...
Marketing Technology Data Visualization Marketing Analytics

Irina Prevalova

Single Source Of Truth In Marketing: Benefits and Challenges

Oct 3, 2024

In the fast-paced world of modern marketing, there’s an increasing expectation that data-driven decision-making will guide campaign optimizations and inform strategies. ...
Education How To and Best Practice Guides Data Visualization Data Quality

Irina Prevalova

4 of The Top Marketing Analytics Tools

Oct 3, 2024

In the modern marketing landscape, making fast and accurate decisions based on your data is more crucial than ever, helping to drive customer engagement and improve the ...
KPIs and Metrics Data-driven Marketing Education Data Integration Events How To and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Avoid Headless Chicken Marketing with Mindshare

Aug 22, 2024

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the ...
Data-driven Marketing Data Visualization Marketing Analytics

Neil Claydon

Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

Aug 22, 2024

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting ...
Data Visualization Marketing Analytics

Mina Nacheva

Crunching Data Is Not Enough. You Need to Be Telling Stories.

Aug 22, 2024

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be ...
Data-driven Marketing Education How To and Best Practice Guides Data Visualization Marketing Analytics

Tom Rennell

How To Read a Cohort Analysis Chart: Best Practice

Aug 22, 2024

While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short ...
Data-driven Marketing Education How To and Best Practice Guides Data Visualization Data Culture

Ben Brookes

Top 8 Data Storytelling Methods

Aug 7, 2024

Data storytelling is the ability to communicate insights through data that lead to actions that will positively affect the business. As such, it is fast becoming an essential ...
Data-driven Marketing Data Integration CPG and Retail Data Visualization Marketing Analytics

Rory Maginess-Roberts

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

May 9, 2024

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be. Modern trade, ...
Marketing ROI Data-driven Marketing Data Integration Data Visualization Marketing Analytics

Tom Rennell

5 Basic Marketing Data Sources Every Marketer Needs to Monitor Daily

Apr 16, 2024

Staying on top of events for marketers nowadays means they need to closely monitor a constantly growing number of marketing data sources. But how can you identify the ones ...
Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics

Lily Johnson

5 Reasons Agencies Need to be More Data Mature

Feb 22, 2024

If you work in a marketing agency, then finding the time to understand and implement new martech can be tricky. It’s one of the things we hear agencies struggle with time and ...
Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics

John Ball

4 Things We Hear Agencies are Struggling With

Feb 22, 2024

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same ...
Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

Jan 17, 2024

Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should ...
Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics Data Access

Lily Johnson

Top 3 Data Challenges Facing the C-Suite in 2021

Sep 11, 2023

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely ...
Marketing Technology Data Integration CMO Data Visualization Marketing Analytics Data Gathering

Lily Johnson

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Sep 11, 2023

Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier. Marketing teams have long understood that data is a ...
Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Alexander Igelsböck

Adverity Gets AWS Digital Customer Experience Competency Certification

Sep 5, 2023

Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status. What ...
Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics

Amy Mills

5 Tips To Get More From Your Marketing Campaigns in The Holiday Season

Sep 5, 2023

Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance ...
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

Top KPIs for News and Media Companies

Aug 2, 2023

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the ...
KPIs and Metrics Data-driven Marketing Education What Is Data Visualization Marketing Analytics Data Gathering

Tom Rennell

What is Data vs a Metric vs a KPI vs a Report?

Aug 2, 2023

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information. ...
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Data Gathering

Vladimir Ceric

Facebook Shortens the Default Attribution Window. What Happens Now?

Aug 1, 2023

Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage ...
Big Data Data Visualization Marketing Analytics Data Gathering

Mina Nacheva

7 Reasons Why You Should Stop Using Spreadsheets

Aug 1, 2023

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data in one view is a hugely valuable resource. ...
Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics Data Gathering

Lily Johnson

3 Ways Data Automation Will Make Marketers’ Lives Easier

Aug 1, 2023

Today’s marketers can’t afford to be afraid of data. The simple truth of the matter is that becoming more data-driven delivers better business performance. But becoming data ...
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

20 Chart Types You Can Use to Visualize Your Data

Jul 5, 2023

Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use ...
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

Adverity

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

May 26, 2023

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they ...
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

Most Relevant KPIs for Your Mobile App and How to Track Them

May 25, 2023

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully ...
Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics

Marija Traut

5 Key Post-COVID Learnings for Automotive Marketers

May 25, 2023

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that ...
Data Integration Data Visualization Data Stack

Alexander Igelsböck

Adverity Offering a New Home for Alooma Users

Jun 6, 2022

In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in ...
Marketing Technology Data-driven Marketing Education How To and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Find the Right Balance Between Brand and Performance Marketing?

May 18, 2022

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make ...
Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Tom Rennell

7 Changes Marketers Need To Look Out for in 2021

Mar 25, 2022

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021. We don’t need to tell you 2020 was a tough year. You ...
Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Tom Rennell

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

Feb 8, 2022

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does ...
Data-driven Marketing Data Visualization Marketing Analytics

Vladimir Ceric

6 Things Marketers Can Do to Boost Website Performance

Feb 8, 2022

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make ...