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5 Basic Data Sources Every Marketer Needs to Monitor Daily

Staying on top of events for marketers nowadays means they need to closely monitor a constantly growing number of platforms. But how can you identify the ones that will make a difference, or at least...

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    Data-driven Marketing Education Events How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Shift Marketing Optimization to Become More Forward-Thinking

    May 10, 2022

    Adverity
    Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to employ some new technologies to be able to predict...
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    Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics
    5 Reasons Agencies Need to be More Data Mature

    Mar 30, 2022

    Lily Johnson
    If you work in a marketing agency, then finding the time to understand and implement new martech can be tricky. It’s one of the things we hear agencies struggle with time and time again. 
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    Marketing Technology Data Integration CMO Data Visualization Marketing Analytics
    5 Reasons Every Marketing Analyst Needs Automated Data Integration

    Mar 15, 2022

    Lily Johnson
    Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier. 
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    Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics
    3 Ways Data Automation Will Make Marketers’ Lives Easier

    Feb 16, 2022

    Lily Johnson
    Today’s marketers can’t afford to be afraid of data. The simple truth of the matter is that becoming more data-driven delivers better business performance.
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    Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics
    Top 3 Data Challenges Facing the C-Suite in 2021

    Dec 2, 2021

    Lily Johnson
    It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and highlight...
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    Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics
    Top 5 tips to get the most out of your marketing campaigns in the holiday season

    Oct 6, 2021

    Amy Mills
    Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns on...
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    Data-driven Marketing Education How to and Best Practice Guides What is Data Visualization Marketing Analytics
    What is a Cohort Analysis (and how can marketers use it)?

    Sep 29, 2021

    Tom Rennell
    While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master it.
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    Marketing ROI Marketing Technology Data-driven Marketing CMO Data Visualization Marketing Analytics
    Our Top Marketing Tools for 2021 and Beyond

    Jun 22, 2021

    Andrea Buforn
    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 
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    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...
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    Marketing Technology Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Find the Right Balance Between Brand and Performance Marketing?

    Apr 22, 2021

    Adverity
    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
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    Education How to and Best Practice Guides Data Visualization
    3 Tips on How to Tell a Good Story with Data Visualizations

    Apr 8, 2021

    Vladimir Ceric
    Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business growth.
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    Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for marketers?
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    Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
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    Data-driven Marketing Data Visualization Marketing Analytics
    4 Golden Rules for Dashboard Best Practice

    Mar 2, 2021

    Andy Fairclough
    Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. In this blog post, Adverity’s Andy...
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    Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take...
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    KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    Top KPIs for News and Media Companies

    Feb 18, 2021

    Vladimir Ceric
    The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
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    KPIs and Metrics Data-driven Marketing What is Data Visualization Marketing Analytics
    Data vs Metric vs KPI vs Report

    Feb 11, 2021

    Tom Rennell
    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
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    KPIs and Metrics Data-driven Marketing Education Data Integration Events How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Avoid Headless Chicken Marketing with Mindshare

    Feb 3, 2021

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.
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    Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    7 Changes Marketers Need To Look Out for in 2021

    Jan 18, 2021

    Tom Rennell
    After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.
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    Data-driven Marketing Data Visualization Marketing Analytics
    6 Things Marketers Can Do to Boost Website Performance

    Nov 19, 2020

    Vladimir Ceric
    Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
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    Data-driven Marketing Data Visualization Marketing Analytics
    Using Data to Find Customers and Transform Your SaaS Marketing

    Oct 13, 2020

    Adverity
    More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization
    Facebook Shortens the Default Attribution Window. What Happens Now?

    Oct 1, 2020

    Vladimir Ceric
    Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been...
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    KPIs and Metrics Data-driven Marketing Education Data Integration How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
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    Data-driven Marketing Data Visualization Marketing Analytics
    10 Most Important Website Metrics for Marketing Managers

    Aug 19, 2020

    Vladimir Ceric
    Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial. Here...
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    Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
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    Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...
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    Data-driven Marketing Data Integration Data Visualization Marketing Analytics
    Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

    Apr 29, 2020

    Rory Maginess-Roberts
    We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be.
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    Marketing ROI CMO Data Visualization
    Marketers in the Unknown: Where We Are and How to Move Further?

    Apr 24, 2020

    Adverity
    The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    8 Key Metrics for Your Performance Marketing Reports

    Apr 20, 2020

    Vladimir Ceric
    The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
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    KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app...
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    KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...
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    Customer Experience Case Study Data Visualization
    Austrian National Tourist Office - Thinking Global

    Sep 24, 2019

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
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    Customer Experience Case Study Data Visualization
    How Mindshare Netherlands Optimized Data Integration & Client Reporting

    Jul 24, 2019

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
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    Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    Adverity Achieves AWS Digital Customer Experience Competency Certification

    Mar 8, 2019

    Alexander Igelsböck
    Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.
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    Data Integration Data Visualization Data Stack
    Adverity Offering a New Home for Alooma Users

    Feb 27, 2019

    Alexander Igelsböck
    In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in the industry.
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    Big Data Data-driven Marketing Data Visualization Marketing Analytics
    5 Visualization Features to Make Your Dashboards Interactive

    Feb 4, 2019

    Christoph Bodenstein
    I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data that provide valuable insights should be a priority.
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    Data Visualization Marketing Analytics
    Crunching Data Is Not Enough. You Need to Be Telling Stories.

    Dec 14, 2018

    Mina Nacheva
    Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be understood by colleagues and...
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    Marketing Technology Data-driven Marketing Data Integration Data Visualization
    Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

    Nov 8, 2018

    Madara Krumina
    We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.
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    Data Visualization Marketing Analytics
    How Marketing Dashboards Uncover Smart Insights and Boost ROI

    Oct 12, 2018

    Nico Carstensen
    Hi, I am Nico and I just started a new job at Adverity as Content Manager.
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    Big Data Data Visualization Marketing Analytics
    7 Reasons Why You Should Stop Using Spreadsheets

    Sep 28, 2018

    Mina Nacheva
    Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view is a hugely valuable resource. However, the number one...
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    Data-driven Marketing Data Integration Data Visualization
    Adverity Partners up with Tableau to Unleash the Power of Data

    Sep 27, 2018

    Madara Krumina
    We're very excited to announce our partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.
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    Data-driven Marketing Data Visualization Marketing Analytics
    Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

    Aug 21, 2018

    Eugen Knippel
    If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel free to download our lovely white paper here.  ...
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    Data Visualization
    6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

    Aug 14, 2018

    Christoph Bodenstein
    The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.
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    Data-driven Marketing Data Visualization Marketing Analytics
    Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

    May 16, 2018

    Neil Claydon
    We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.
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    Data Integration Data Visualization Marketing Analytics
    Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

    Mar 26, 2018

    Eugen Knippel
    It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn Campaign Manager are by far the most user-friendly...
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    Data Visualization Marketing Analytics
    7 Features You'll Love About The New Adverity Insights

    Nov 15, 2017

    Alexander Igelsböck
    Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming...
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    Marketing ROI Data Visualization Marketing Analytics
    Why It’s Time to Stop Worrying About Your Marketing Reports

    Oct 24, 2017

    Neil Claydon
    Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else,...