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Customer Experience Marketing Technology Analytical Maturity Thought-leadership

Lily Johnson

2023 Data Predictions

Dec 14, 2022
Marketing Technology Data-driven Marketing Analytical Maturity

Lily Johnson

Lack of Data Skills is Stopping CMOs Investing in Marketing Tech

Sep 14, 2022
Research Analytical Maturity Data Integration CMO

Lily Johnson

67% of CMOs Say They Are Overwhelmed with Data

Sep 8, 2022
Cookie Deprecation Events eCommerce

Lily Johnson

How Adore Me Adapted to Data Deprecation in a Pandemic

Aug 9, 2022
Data Integration Thought-leadership CPG and Retail Marketer

Lily Johnson

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022
Marketing Technology Cookie Deprecation Thought-leadership Marketer Marketing Analytics

Lily Johnson

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022
Data-driven Marketing Research Thought-leadership Data Culture

Lily Johnson

3 ways CMOs can overcome the data capability drought

Jun 7, 2022
Marketing Technology Data-driven Marketing Thought-leadership CMO Marketing Analytics

Lily Johnson

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022
Data-driven Marketing Marketing Analytics

Lily Johnson

5 New Skills The Modern Marketer Needs

Apr 26, 2022
Data-driven Marketing Education Marketing Analytics

Lily Johnson

From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman

Apr 6, 2022
Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics

Lily Johnson

5 Reasons Agencies Need to be More Data Mature

Mar 30, 2022
Marketing Technology Data Integration CMO Data Visualization Marketing Analytics

Lily Johnson

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Mar 15, 2022
Marketing Technology Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

The Great Resignation: Is Data Maturity The Answer?

Mar 10, 2022
Marketing Technology Data Integration CMO Marketing Analytics

Lily Johnson

5 Reasons CMOs Need to Take the Data Revolution More Seriously

Mar 3, 2022
Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics

Lily Johnson

3 Ways Data Automation Will Make Marketers’ Lives Easier

Feb 16, 2022
Data-driven Marketing Marketing Analytics

Lily Johnson

US Still Counts on Cookies, While UK and Germany Champion MMM

Feb 8, 2022
Marketing Technology Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Reality Check: Are Marketers as Analytically Mature as They Think?

Feb 1, 2022
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Are Marketers Aware of the Data Tools their Company Has?

Jan 25, 2022
Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

Lily Johnson

Predictive Analytics Key Focus for 2022: But Are Marketing Teams Ready?

Jan 12, 2022
Marketing Technology Data-driven Marketing Marketing Analytics

Lily Johnson

Marketing Strengths and Challenges of the UK, US, and Germany Compared

Dec 14, 2021
Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics

Lily Johnson

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Analysts Don’t Trust the Data that Drives Marketing Decisions

Nov 23, 2021
Marketing ROI Data-driven Marketing Marketing Analytics

Lily Johnson

Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

Nov 16, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Personalized Content is Top Priority for Marketers in 2022

Nov 9, 2021
Marketing ROI Data-driven Marketing Education How to and Best Practice Guides eCommerce

Lily Johnson

How to Optimize Your eCommerce Plan for the Golden Quarter

Oct 14, 2021