Marketing Analytics Blog | Adverity | Lily Johnson

Data-driven Marketing Analytical Maturity Thought-leadership Data Stack Data Culture

Lily Johnson

The 3 Cornerstones of Marketing Data Maturity

Jun 6, 2023
Education Data Integration What is Data Stack Data Management Data Gathering

Lily Johnson

What is a Data Lakehouse and Why Do You Need One?

May 16, 2023
Data-driven Marketing Education Data Integration What is Data Gathering

Lily Johnson

What is Data Automation and How Can it Benefit Your Marketing Efforts?

Mar 28, 2023
Press releases Data Integration

Lily Johnson

Adverity Has a New Look — Here’s What’s Changed

Jan 19, 2023
Customer Experience Marketing Technology Analytical Maturity Thought-leadership

Lily Johnson

2023 Data Predictions

Dec 14, 2022
Marketing Technology Data-driven Marketing Analytical Maturity

Lily Johnson

Lack of Data Skills is Stopping CMOs Investing in Marketing Tech

Sep 14, 2022
Research Analytical Maturity Data Integration CMO Data Gathering

Lily Johnson

67% of CMOs Say They Are Overwhelmed with Data

Sep 8, 2022
Cookie Deprecation Events eCommerce

Lily Johnson

How Adore Me Adapted to Data Deprecation in a Pandemic

Aug 9, 2022
Data Integration Thought-leadership CPG and Retail Marketer

Lily Johnson

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022
Marketing Technology Cookie Deprecation Thought-leadership Marketer Marketing Analytics

Lily Johnson

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022
Data-driven Marketing Research Thought-leadership Data Culture

Lily Johnson

3 ways CMOs can overcome the data capability drought

Jun 7, 2022
Marketing Technology Data-driven Marketing Thought-leadership CMO Marketing Analytics

Lily Johnson

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022
Data-driven Marketing Marketing Analytics

Lily Johnson

5 New Skills The Modern Marketer Needs

Apr 26, 2022
Data-driven Marketing Education Marketing Analytics

Lily Johnson

Uncovering High-Value Insights: A Chat with Carters’ Jeff Coleman

Apr 6, 2022
Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics

Lily Johnson

5 Reasons Agencies Need to be More Data Mature

Mar 30, 2022
Marketing Technology Data Integration CMO Data Visualization Marketing Analytics Data Gathering

Lily Johnson

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Mar 15, 2022
Marketing Technology Data Integration CMO Marketing Analytics

Lily Johnson

5 Reasons CMOs Need to Take the Data Revolution More Seriously

Mar 3, 2022
Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics Data Gathering

Lily Johnson

3 Ways Data Automation Will Make Marketers’ Lives Easier

Feb 16, 2022
Data-driven Marketing Marketing Analytics

Lily Johnson

US Still Counts on Cookies, While UK and Germany Champion MMM

Feb 8, 2022
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Are Marketers Aware of the Data Tools their Company Has?

Jan 25, 2022
Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

Lily Johnson

Predictive Analytics Key Focus for 2022: But Are Marketers Ready?

Jan 12, 2022
Marketing Technology Data-driven Marketing Marketing Analytics

Lily Johnson

Marketing Strengths and Challenges of the UK, US, and Germany Compared

Dec 14, 2021
Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics Data Access

Lily Johnson

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Analysts Don’t Trust the Data that Drives Marketing Decisions

Nov 23, 2021
Marketing ROI Data-driven Marketing Marketing Analytics

Lily Johnson

Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

Nov 16, 2021
Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Personalized Content is Top Priority for Marketers in 2022

Nov 9, 2021
Marketing ROI Data-driven Marketing Education How to and Best Practice Guides eCommerce

Lily Johnson

How to Optimize Your eCommerce Plan for the Golden Quarter

Oct 14, 2021