Marketing Analytics Blog | Adverity

What is Location Data and Why is it Important for Marketers?

There are plenty of ways you can slice data to find patterns — and slicing data by location is a common one, especially for marketing teams running an international operation.

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Data Integration Thought-leadership CPG and Retail Marketer

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022

Lily Johnson

While in the past, using first-party customer data seemed far too complicated to be a viable way of acquiring customers compared to cookie-based...

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Marketing Technology Cookie Deprecation Thought-leadership Marketer Marketing Analytics

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022

Lily Johnson

According to Forrester’s annual survey, retention is creeping up the marketer’s list of priorities. We’ve all heard the stats about acquisition...

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Data-driven Marketing Data Integration Events Thought-leadership

The Top 3 Discussions from #DMWF Global 2022

Jul 5, 2022

Emma Hinde

Digital Marketing World Forum Global returned to London last weekend taking over the iconic Business Design Centre. Delegates enjoyed two days of...

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Marketing Technology Data-driven Marketing Analytical Maturity Thought-leadership Agencies Marketing Analytics

Is The Agency Model Evolving Again?

Jun 21, 2022

Dany Eid

The agency landscape is changing quickly, and there are several forces at play. Just a few years ago, marketing analytics was considered a signal of...

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Data-driven Marketing Research Thought-leadership Data Culture

3 ways CMOs can overcome the data capability drought

Jun 7, 2022

Lily Johnson

Insights without actions are useless. To give your business the best chance of success, you need to invest in the data skills your team needs to reap...

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Marketing Technology Data-driven Marketing Thought-leadership CMO Marketing Analytics

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022

Lily Johnson

The role of the CMO is changing. Well - sort of… While the goals of determining strategy and delivering growth will likely remain the same, how these...

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Big Data Data-driven Marketing Analytical Maturity Thought-leadership Marketing Analytics

How Being More Data Mature Can Make Your Business More Resilient

Feb 23, 2022

Dany Eid

As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence...

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What is Location Data and Why is it Important for Marketers?

Could First-Party Customer Data Transform The Way We Target Ads?

2 Reasons Marketers Are Prioritizing First-Party Data

The Top 3 Discussions from #DMWF Global 2022

Is The Agency Model Evolving Again?

3 ways CMOs can overcome the data capability drought

What’s Stopping CMOs Getting Value From Their Marketing Data?

How Being More Data Mature Can Make Your Business More Resilient