Marketing Analytics Blog | Adverity | Thought-Leadership

Thought-Leadership Artificial Intelligence Generative AI data democratization

Tom Rennell

Why Model Context Protocols (MCPs) Are Key to AI-Driven Marketing Data

Jun 3, 2025
Data-driven Marketing Thought-Leadership Generative AI data democratization

Tom Rennell

How Conversational AI Supports Different Roles Across the Business

May 27, 2025
Thought-Leadership The Undiscovered Metric

Lily Johnson

Inside Gain Theory’s View on MMM in a Fragmented Data Landscape

May 22, 2025
Thought-Leadership The Undiscovered Metric data democratization

Lily Johnson

Data Democratization: How Dreamdata Balances Access, Accuracy, And Actionability

Apr 23, 2025
Thought-Leadership Artificial Intelligence Data Access Generative AI

Mark Debenham

Conversational AI: Bridging The Gap Between Real-Time Data And Real-Time Curiosity

Apr 10, 2025
Data-driven Marketing Thought-Leadership Artificial Intelligence GDPR

Tom Rennell

Marketing Predictions for 2025: The Future Is Here

Jan 3, 2025
Data-driven Marketing Thought-Leadership The Undiscovered Metric

Lily Johnson

8 News Sources Marketers Should Be Paying Attention To in 2025

Dec 10, 2024
Marketing Technology Thought-Leadership CPG and Retail The Undiscovered Metric

Lily Johnson

Blending Data and Creativity: Insights from Mariama Kamanda at Barilla

Nov 19, 2024
Data-driven Marketing Thought-Leadership Agencies Marketing Analytics The Undiscovered Metric

Lily Johnson

Mastering Data Management: Building Confidence Through Context

Sep 24, 2024
Data-driven Marketing Thought-Leadership The Undiscovered Metric Generative AI

Irina Prevalova

Organic Growth in the AI Era: Insights from HubSpot's Head of EN Growth

Sep 10, 2024
Data-driven Marketing Thought-Leadership The Undiscovered Metric

Lily Johnson

Navigating The Complexities of Performance Marketing: Insights from Alex Sofronas

Aug 27, 2024
Thought-Leadership Data Culture The Undiscovered Metric

Lily Johnson

From Metrics to Mastery: How Scopic Built a Winning Analytics Team

Aug 13, 2024
Data-driven Marketing Data Integration Thought-Leadership The Undiscovered Metric

JJ Haigh

Cutting Through the Noise: How Carter’s are Finding the Right Numbers

Jul 16, 2024
KPIs and Metrics Thought-Leadership The Undiscovered Metric

JJ Haigh

Budget Utilization: How AdGrow Maximizes Impact Across Campaigns

Jul 2, 2024
Data-driven Marketing Thought-Leadership The Undiscovered Metric

JJ Haigh

How LinkedIn is Balancing Front-Line Metrics with Business Outcome Metrics

Jun 27, 2024
Thought-Leadership Agencies Marketer Artificial Intelligence

Jessica Cardonick

NNF Agency Stories: The Tech Revolution in Marketing Agencies

Jun 13, 2024
Thought-Leadership Data Analyst Marketer The Undiscovered Metric

JJ Haigh

How LV=’s Marketers and Data Analysts Are Bridging the Gap

Jun 5, 2024
KPIs and Metrics Thought-Leadership CMO The Undiscovered Metric

JJ Haigh

Here’s How New CMOs Can Create Brand Momentum by Taking a Pause

May 23, 2024
Research Analytical Maturity Thought-Leadership Marketing Analytics

Lily Johnson

Data Maturity Quiz Results 2024

May 7, 2024
Thought-Leadership The Undiscovered Metric Generative AI

Lily Johnson

Standing Out in a Sea of Sameness: Why Marketers Need to Get Creative With Gen AI

Apr 8, 2024
Thought-Leadership Artificial Intelligence Data Governance Generative AI

Jessica Cardonick

What Are The Risks and Potential Impacts of Gen AI on Marketing?

Mar 21, 2024
Customer Experience Data-driven Marketing Cookie Deprecation Thought-Leadership

Lily Johnson

The Psychology of Branding: Converting Attention To Memory

Mar 5, 2024
Thought-Leadership Artificial Intelligence Marketing Analytics Generative AI

JJ Haigh

Why Gen AI is No Longer a Buzzword For Marketers

Mar 4, 2024
Customer Experience Thought-Leadership Data Culture

Lily Johnson

Cross-Team Collaboration: How to Drive a Unified Customer Experience

Feb 8, 2024
Thought-Leadership Marketing Analytics

Lily Johnson

Here's Why Marketing Strategies With a Contrarian Mindset Will Thrive

Feb 1, 2024
Thought-Leadership Artificial Intelligence Marketing Analytics Generative AI

Irina Prevalova

11 Skills Marketers Need To Unlock The Full Potential of Gen AI

Jan 25, 2024
Thought-Leadership Artificial Intelligence

JJ Haigh

Why AI Needs to be a Copilot, Not an Autopilot

Nov 30, 2023
Marketing Technology Thought-Leadership Artificial Intelligence Marketing Analytics Generative AI

Irina Prevalova

8 Questions You Should Ask Before Implementing Generative AI

Nov 21, 2023
Marketing Technology Thought-Leadership Artificial Intelligence Finance

Neal Fogarty

3 Things We Learned at Digital Marketing for Financial Services Summit

Nov 10, 2023
Data-driven Marketing Analytical Maturity Thought-Leadership Data Stack Data Culture

Lily Johnson

The 3 Cornerstones of Marketing Data Maturity

Jun 6, 2023
Data-driven Marketing Thought-Leadership The Undiscovered Metric

JJ Haigh

Here's how Amazon's AMC Uncovers Patterns in Customer Behavior

Mar 2, 2023
Data-driven Marketing Thought-Leadership Marketer

Luisind Boçi

Cut Marketing Budgets or Cut Inefficiency — What to Do in a Recession?

Feb 15, 2023
Customer Experience Data-driven Marketing Thought-Leadership

Mark Debenham

What is the Funnel Vs. the Flywheel, and Why Should Marketers Care?

Jan 5, 2023
Customer Experience Marketing Technology Analytical Maturity Thought-Leadership

Lily Johnson

2023 Data Predictions

Dec 14, 2022
Data Integration Thought-Leadership Data Access

Tom Rennell

The Perfect Marriage: Marketing Data and Logistics Data

Aug 31, 2022
Data Integration Thought-Leadership CPG and Retail Marketer

Lily Johnson

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022
Marketing Technology Cookie Deprecation Thought-Leadership Marketer Marketing Analytics

Lily Johnson

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022
Marketing Technology Data-driven Marketing Analytical Maturity Thought-Leadership Agencies Marketing Analytics

Dany Eid

Is The Agency Model Evolving Again?

Jun 21, 2022
Data-driven Marketing Research Thought-Leadership Data Culture

Lily Johnson

3 Ways CMOs Can Overcome The Data Capability Drought

Jun 7, 2022
Marketing Technology Data-driven Marketing Thought-Leadership CMO Marketing Analytics

Lily Johnson

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022
Big Data Data-driven Marketing Analytical Maturity Thought-Leadership Marketing Analytics

Dany Eid

Data Mature Businesses Proven to be More Resilient to Recession

Feb 23, 2022