Marketing Analytics Blog | Adverity | Thought-leadership

Data-driven Marketing Analytical Maturity Thought-leadership Data Stack Data Culture

Lily Johnson

The 3 Cornerstones of Marketing Data Maturity

Jun 6, 2023
Data-driven Marketing Thought-leadership The Undiscovered Metric

JJ Haigh

Here's how Amazon's AMC Uncovers Patterns in Customer Behavior

Mar 2, 2023
Data-driven Marketing Thought-leadership Marketer

Luisind Boçi

Cut Marketing Budgets or Cut Inefficiency — What to Do in a Recession?

Feb 15, 2023
Customer Experience Data-driven Marketing Thought-leadership

Mark Debenham

What is the Funnel Vs. the Flywheel, and Why Should Marketers Care?

Jan 5, 2023
Customer Experience Marketing Technology Analytical Maturity Thought-leadership

Lily Johnson

2023 Data Predictions

Dec 14, 2022
Data Integration Thought-leadership Data Access

Tom Rennell

The Perfect Marriage: Marketing Data and Logistics Data

Aug 31, 2022
Data Integration Thought-leadership CPG and Retail Marketer

Lily Johnson

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022
Marketing Technology Cookie Deprecation Thought-leadership Marketer Marketing Analytics

Lily Johnson

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022
Marketing Technology Data-driven Marketing Analytical Maturity Thought-leadership Agencies Marketing Analytics

Dany Eid

Is The Agency Model Evolving Again?

Jun 21, 2022
Data-driven Marketing Research Thought-leadership Data Culture

Lily Johnson

3 ways CMOs can overcome the data capability drought

Jun 7, 2022
Marketing Technology Data-driven Marketing Thought-leadership CMO Marketing Analytics

Lily Johnson

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022
Big Data Data-driven Marketing Analytical Maturity Thought-leadership Marketing Analytics

Dany Eid

Data Mature Businesses Proven to be More Resilient to Recession

Feb 23, 2022