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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    CUSTOMER EXPERIENCE
    Why G2 Reviews Are Important to Us

    Jul 6, 2020 9 AM

    Adverity
    The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business decision-makers, especially with technology...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020 9 AM

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the...
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    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020 11 AM

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to...
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    DATA ANALYTICS CUSTOMER EXPERIENCE
    Big Data Analytics Holds the Key to Reducing Customer Churn for Telecoms

    Jun 3, 2020 2 PM

    Vladimir Ceric
    Analyzing customer data in an attempt to understand and prevent user churn is one of the top-level priorities of telecommunication companies. In such a tough market, having the right tool to...
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    CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    A Whole New Adverity Experience

    Mar 20, 2020 8 AM

    Christoph Bodenstein
    Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed with productivity and ease-of-use in mind.
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    MARKETING REPORTS DATA EXPLORATION CUSTOMER EXPERIENCE CASE STUDY
    Austrian National Tourist Office - Thinking Global

    Sep 24, 2019 10 AM

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
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    MARKETING REPORTS DATA EXPLORATION CUSTOMER EXPERIENCE CASE STUDY
    How Mindshare Netherlands Optimized Data Integration & Client Reporting

    Jul 24, 2019 1 PM

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
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    MARKETING ANALYTICS MARKETING REPORTS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Adverity Achieves AWS Digital Customer Experience Competency Certification

    Mar 8, 2019 9 AM

    Alexander Igelsböck
    Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.
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    MARKETING ANALYTICS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY
    This is How Personalized Marketing Helps You Sell More

    Dec 6, 2018 12 PM

    Eugen Knippel
    Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.
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    DATA ANALYTICS CUSTOMER EXPERIENCE
    Great Customer Experience Needs Great Tech

    Apr 10, 2018 11 AM

    Eugen Knippel
    The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized market segments and cater to the specific wants...