Marketing Analytics Blog | Adverity | Customer Experience

ALL TAGS Artificial Intelligence

Customer Experience Data-driven Marketing Cookie Deprecation Thought-Leadership

The Psychology of Branding: Converting Attention To Memory

Mar 5, 2024

In the future, Mimi Turner, Head of EMEA and LatAm at the B2B institute at LinkedIn, predicts the fundamentals of marketing will look quite similar. “I think a great deal of ...
Customer Experience Thought-Leadership Data Culture

Cross-Team Collaboration: How to Drive a Unified Customer Experience

Feb 8, 2024

In the modern world, convenience is a priority. Customers want seamless journeys where brands offer the right information in the right place at the right time, and anything ...
Customer Experience Data-driven Marketing Thought-Leadership

What is the Funnel Vs. the Flywheel, and Why Should Marketers Care?

Jan 5, 2023

Marketers might say they want to create customer-centric marketing — but until we stop viewing journeys as one-way tracks towards desired actions, it’s not going to happen. ...
Customer Experience Marketing Technology Analytical Maturity Thought-Leadership

2023 Data Predictions

Dec 14, 2022

The new year is a time for businesses to start planning for the year ahead. But first, they must take a look at what went right and wrong last year, and review practices and ...
Customer Experience

Why G2 Reviews Are Important to Us

Jul 6, 2020

The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business decision-makers, ...
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they ...
Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

Jun 5, 2020

Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should ...
Customer Experience Case Study Data Visualization

How Mindshare Netherlands Optimized Data Integration & Reporting

Jul 24, 2019

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Adverity powers advertisers and ...
Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Adverity Gets AWS Digital Customer Experience Competency Certification

Mar 8, 2019

Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status. What ...
Customer Experience Marketing Technology Marketing Analytics

This is How Personalized Marketing Helps You Sell More

Dec 6, 2018

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally. For one, modern buyers prefer to read personalized content. Many ...