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Latest Blog | customer experience

In Digital Touch with Your Fanbase: How to Turn Customers into Fans

Global brand loyalty is at the lowest level it's been in a long time. Building a fanbase has never been easy for brands, but a loyal customer base has rarely been as important as it is now.

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    Customer Experience Marketing Technology KPIs and Metrics Data-driven Marketing eCommerce Marketing Analytics
    2021 Predictions Revisited

    Dec 16, 2021

    Craig Bryant
    In January this year, I was asked to provide a series of predictions for this year, given how tumultuous 2020 had been, this was a tricky exercise. However, as a certain sense of normality did seem...
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    Customer Experience Marketing Technology Data-driven Marketing CMO
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020

    Adverity
    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges that...
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    Customer Experience
    Why G2 Reviews Are Important to Us

    Jul 6, 2020

    Adverity
    The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business decision-makers, especially with technology buys,...
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    Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
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    Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...
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    Customer Experience Marketing Analytics
    Big Data Analytics Holds the Key to Reducing Customer Churn for Telecoms

    Jun 3, 2020

    Vladimir Ceric
    Analyzing customer data in an attempt to understand and prevent user churn is one of the top-level priorities of telecommunication companies. In such a tough market, having the right tool to execute...
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    Customer Experience Marketing Technology Data-driven Marketing
    A Whole New Adverity Experience

    Mar 20, 2020

    Christoph Bodenstein
    Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed with productivity and ease-of-use in mind.
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    Customer Experience Case Study Data Visualization
    Austrian National Tourist Office - Thinking Global

    Sep 24, 2019

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
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    Customer Experience Case Study Data Visualization
    How Mindshare Netherlands Optimized Data Integration & Client Reporting

    Jul 24, 2019

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
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    Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    Adverity Achieves AWS Digital Customer Experience Competency Certification

    Mar 8, 2019

    Alexander Igelsböck
    Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.
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    Customer Experience Marketing Technology Marketing Analytics
    This is How Personalized Marketing Helps You Sell More

    Dec 6, 2018

    Eugen Knippel
    Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.
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    Customer Experience Marketing Analytics
    Great Customer Experience Needs Great Tech

    Apr 10, 2018

    Eugen Knippel
    The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized market segments and cater to the specific wants and...