What is the main purpose of Adverity's Data Destinations?
Adverity's Data Destinations allow you to effortlessly share your integrated and harmonized data by sending it to a wide spectrum of downstream systems, including databases, data lakes, cloud storage, visualization software, and Business Intelligence (BI) tools.
What are the major categories of data destinations supported?
Adverity supports connections to all major types of data platforms, categorized as:
Database: Cloud data warehouses and traditional databases (e.g., Snowflake, Google BigQuery, Amazon Redshift).
Datalake: Cloud storage services and datalakes (e.g., Amazon S3 (AWS), Azure Blob, Google Sheets).
Business Intelligence (BI): Visualization and reporting tools (e.g., Looker Studio, Power BI, Tableau, Microsoft Fabric).
CRM & Audience Activation: Tools for customer management and advertising (e.g., HubSpot, Facebook Audiences, LinkedIn Audiences).
Can Adverity send data to platforms for audience activation?
Yes, Adverity can send clean, harmonized data to platforms that support audience activation, such as Facebook Audiences (Meta), Google Ads Audiences, and LinkedIn Matched Audiences, enabling you to improve targeting and ad performance.
Are there options for sharing data via simple files or storage?
Yes, in addition to advanced platforms, you can send data to common file and storage locations like Google Sheets, Microsoft Excel, Amazon S3 (AWS), and Microsoft OneDrive.
Does Adverity support two-way connections to data destinations?
Yes, Adverity supports direct connections to a growing list of data warehouses to further centralize data workflows.