- Bring all your siloed data under one roof to deliver timely insights
- Visualize your website data with all your other marketing, sales, and customer data
- Get a holistic view of your efforts and track marketing success
Why Adverity and Google Analytics ?
Track website data, and beyond, with Google Analytics and Adverity. Leverage Adverity’s best connector library (over 600+ data sources) to integrate your marketing, sales and customer data into Google Analytics. By having all of your data under one roof, you and your team can make insights-driven decisions faster and easier.
What is Google Analytics ?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is considered an active destination, meaning that every time Adverity fetches and harmonizes data from your connectors, it will send it directly to your Google Analytics account.
Explore more about Google Analytics on their official website.