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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    MARKETING DATA GDPR MARKETING TECHNOLOGY
    Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

    Oct 19, 2021 3 PM

    Adverity
    Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
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    MARKETING ANALYTICS MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Our Top Marketing Tools for 2021 and Beyond

    Jun 22, 2021 12 PM

    Andrea Buforn
    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Find the Right Balance Between Brand and Performance Marketing?

    Apr 22, 2021 9 AM

    Adverity
    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021 1 PM

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021 12 PM

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021 4 PM

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021 4 PM

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can...
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    7 Changes Marketers Need To Look Out for in 2021

    Jan 18, 2021 1 PM

    Tom Rennell
    After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Is Augmented Analytics the Ultimate Digital Marketing Tool?

    Oct 7, 2020 11 AM

    Vladimir Ceric
    Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the tool that creates a complete picture.
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    MARKETING DATA CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020 11 AM

    Adverity
    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020 1 PM

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
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    MARKETING ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    New Augmented Analytics Features in the Adverity Platform

    Jul 31, 2020 2 PM

    Gavin England
    We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six new features in our Augmented Analytics...
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    MARKETING ANALYTICS BIG DATA DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    Can Advertisers Use AI as an Engine for Growth?

    Jun 10, 2020 2 PM

    Adverity
    Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020 9 AM

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the...
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    MARKETING DATA CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    A Smarter Approach to Naming Conventions

    May 20, 2020 11 AM

    Joseph Caston
    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming...
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    CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    A Whole New Adverity Experience

    Mar 20, 2020 8 AM

    Christoph Bodenstein
    Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed with productivity and ease-of-use in mind.
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    MARKETING ANALYTICS MARKETING REPORTS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Adverity Achieves AWS Digital Customer Experience Competency Certification

    Mar 8, 2019 9 AM

    Alexander Igelsböck
    Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.
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    BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY
    Is Big Data Putting an End to Creativity in Marketing?

    Jan 23, 2019 11 AM

    Mina Nacheva
    I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites.
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    MARKETING ANALYTICS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY
    This is How Personalized Marketing Helps You Sell More

    Dec 6, 2018 12 PM

    Eugen Knippel
    Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.
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    MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY MARKETING INTELLIGENCE
    Conversion Tracking 2019: New Facebook Attribution vs Google

    Nov 13, 2018 1 PM

    Christoph Bodenstein
    I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.
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    DATA INTEGRATION MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION DATA-DRIVEN MARKETING
    Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

    Nov 8, 2018 8 AM

    Madara Krumina
    We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.
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    ETL DATA ANALYTICS MARKETING TECHNOLOGY
    The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

    Sep 5, 2018 12 PM

    Mina Nacheva
    There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us say that. It is true, though, and the more data...
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    MARKETING ROI MARKETING TECHNOLOGY CASE STUDY
    Fashionette Case Study: Automated Data Integration in the Online Retail Industry

    Jun 25, 2018 2 PM

    Eugen Knippel
    If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Fashionette is a young German e-commerce company,...
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    API DATA EXPLORATION MARKETING TECHNOLOGY IPAAS
    There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

    May 8, 2018 12 PM

    Mina Nacheva
    Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.