Marketing Analytics Blog | Adverity | Marketing Technology

Marketing Technology Thought-leadership Artificial Intelligence Marketing Analytics

Irina Prevalova

8 Questions You Should Ask Before Implementing Generative AI

Nov 21, 2023
Marketing Technology Thought-leadership Artificial Intelligence Finance

Neal Fogarty

3 Things We Learned at Digital Marketing for Financial Services Summit

Nov 10, 2023
Marketing Technology Artificial Intelligence Data Stack

Irina Prevalova

6 Data Challenges That Generative AI Could Help Solve for Marketers

Nov 9, 2023
Marketing Technology Data-driven Marketing Data Integration Marketing Analytics

Lily Johnson

Reality Check: Are Marketers as Analytically Mature as They Think?

Sep 11, 2023
Marketing Technology Education What is

Gordon Moore

What is Cloud Vs. Onsite Implementation of a Data Stack?

Jun 15, 2023
Marketing Technology Data Integration

Irina Prevalova

Top 17 data integration tools in 2023

May 23, 2023
Marketing Technology Data-driven Marketing The Undiscovered Metric

JJ Haigh

How Marketing Mix Modeling Creates a Holistic View of Your Marketing

Mar 30, 2023
Customer Experience Marketing Technology Analytical Maturity Thought-leadership

Lily Johnson

2023 Data Predictions

Dec 14, 2022
Marketing Technology Data-driven Marketing Analytical Maturity

Lily Johnson

Lack of Data Skills is Stopping CMOs Investing in Marketing Tech

Sep 14, 2022
Marketing Technology Education Data Integration What is Marketing Analytics Data Transformation

Tom Rennell

What is Data Transformation (and Why Should Marketers Care)?

Aug 11, 2022
Marketing Technology Education How to and Best Practice Guides Marketing Analytics

Dayo Fordah

Tag management: Best practices for marketers

Jul 28, 2022
Marketing Technology Education What is Marketing Analytics

Dayo Fordah

What is a Marketing Tag (and what are they used for)?

Jul 28, 2022
Marketing Technology Data-driven Marketing Education Data Integration What is Marketing Analytics Data Stack

Nickolay Penchev

What is a data lake vs a data warehouse (and should marketers care)?

Jul 26, 2022
Marketing Technology Data-driven Marketing Education Data Integration What is Marketing Analytics Data Access

Claire Tak

What is a single source of truth (and why should marketers care)?

Jul 21, 2022
Marketing Technology Education What is Marketing Analytics

Tom Rennell

What is Anomaly Detection (and How Does It Help Marketing Campaigns)?

Jul 13, 2022
Marketing Technology Cookie Deprecation Thought-leadership Marketer Marketing Analytics

Lily Johnson

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022
Marketing Technology Education What is Artificial Intelligence

Tom Rennell

What Is Artificial Intelligence in Marketing (And How Is It Used)?

Jul 7, 2022
Marketing Technology Data-driven Marketing Analytical Maturity Thought-leadership Agencies Marketing Analytics

Dany Eid

Is The Agency Model Evolving Again?

Jun 21, 2022
Marketing Technology Education What is Marketing Analytics Data Stack

Roman Gavuliak

What is a Data Mesh (and why should marketers care)?

Jun 14, 2022
Marketing Technology Data-driven Marketing Thought-leadership CMO Marketing Analytics

Lily Johnson

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022
Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics

Lily Johnson

5 Reasons Agencies Need to be More Data Mature

Mar 30, 2022
Marketing Technology Data Integration CMO Data Visualization Marketing Analytics Data Gathering

Lily Johnson

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Mar 15, 2022
Marketing Technology Data Integration CMO Marketing Analytics

Lily Johnson

5 Reasons CMOs Need to Take the Data Revolution More Seriously

Mar 3, 2022
Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics Data Gathering

Lily Johnson

3 Ways Data Automation Will Make Marketers’ Lives Easier

Feb 16, 2022
Marketing Technology eCommerce Marketing Analytics

Amy Mills

4 Things We Learned at NRF 2022

Feb 10, 2022
Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

Lily Johnson

Predictive Analytics Key Focus for 2022: But Are Marketers Ready?

Jan 12, 2022
Marketing Technology Data-driven Marketing Marketing Analytics

Lily Johnson

Marketing Strengths and Challenges of the UK, US, and Germany Compared

Dec 14, 2021
Marketing Technology Data-driven Marketing eCommerce Marketing Analytics

Joe Danter

3 Ways Travel Brands Can Succeed in a Post COVID-19 World

Oct 28, 2021
Marketing Technology Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics

Adverity

How to Find the Right Balance Between Brand and Performance Marketing?

Apr 22, 2021
Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Tom Rennell

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

Mar 10, 2021
Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics

John Ball

4 Things We Hear Agencies are Struggling With

Mar 4, 2021
Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics

Marija Traut

5 Key Post-COVID Learnings for Automotive Marketers

Feb 25, 2021
Marketing Technology Data-driven Marketing Education What is Artificial Intelligence Marketing Analytics

Tom Rennell

What is the Difference Between AI and Predictive Analytics?

Feb 17, 2021
Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Tom Rennell

7 Changes Marketers Need To Look Out for in 2021

Jan 18, 2021
Customer Experience Marketing Technology Data-driven Marketing CMO

Adverity

Reshaping Your Marketing in the Wake of Changing Customer Behaviors

Sep 2, 2020
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

Adverity

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020
Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack Data Management

Joseph Caston

A Smarter Approach to Naming Conventions

May 20, 2020
Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Alexander Igelsböck

Adverity Gets AWS Digital Customer Experience Competency Certification

Mar 8, 2019
Big Data Marketing Technology Data-driven Marketing Marketing Analytics

Mina Nacheva

Is Big Data Putting an End to Creativity in Marketing?

Jan 23, 2019
Customer Experience Marketing Technology Marketing Analytics

Eugen Knippel

This is How Personalized Marketing Helps You Sell More

Dec 6, 2018
Marketing Technology Education Data Integration What is Marketing Analytics

Neil Claydon

What is iPaaS (and why is it important to marketing)?

Nov 30, 2018
Marketing Technology Data-driven Marketing eCommerce Data Gathering

Christoph Bodenstein

Conversion Tracking 2019: New Facebook Attribution vs Google

Nov 13, 2018
Marketing Technology Data Integration Marketing Analytics

Irina Prevalova

10 Best ETL Tools and How to Find The Right One

Sep 5, 2018
Marketing ROI Marketing Technology Case Study

Eugen Knippel

Fashionette Case Study: Automated Data Integration Solution

Jun 25, 2018
Marketing Technology

Mina Nacheva

There Are over 6K Marketing Tools. Making the Right Choices is Key.

May 8, 2018