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Is The Agency Model Evolving Again?

The agency landscape is changing quickly, and there are several forces at play. Just a few years ago, marketing analytics was considered a signal of innovation, and an optional addition to the...

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    Marketing Technology Education What is Marketing Analytics Data Stack
    What is a Data Mesh (and why should marketers care)?

    Jun 14, 2022

    Roman Gavuliak
    You might have noticed that the term Data Lake has recently been replaced by Data Mesh in conversations about modern data stacks. But what does it mean and why is it important for marketers to know...
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    Marketing Technology Data-driven Marketing Thought-leadership CMO Marketing Analytics
    What’s Stopping CMOs Getting Value From Their Marketing Data?

    May 17, 2022

    Lily Johnson
    The role of the CMO is changing. Well - sort of… While the goals of determining strategy and delivering growth will likely remain the same, how these are accomplished is going to continue to evolve...
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    Customer Experience Marketing Technology Data-driven Marketing Education How to and Best Practice Guides
    In Digital Touch with Your Fanbase: How to Turn Customers into Fans

    May 3, 2022

    Daniel Fröhlacher
    Global brand loyalty is at the lowest level it's been in a long time. Building a fanbase has never been easy for brands, but a loyal customer base has rarely been as important as it is now.
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    Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics
    5 Reasons Agencies Need to be More Data Mature

    Mar 30, 2022

    Lily Johnson
    If you work in a marketing agency, then finding the time to understand and implement new martech can be tricky. It’s one of the things we hear agencies struggle with time and time again. 
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    Marketing Technology Data Integration CMO Data Visualization Marketing Analytics
    5 Reasons Every Marketing Analyst Needs Automated Data Integration

    Mar 15, 2022

    Lily Johnson
    Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier. 
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    Marketing Technology Data-driven Marketing Data Integration Marketing Analytics
    The Great Resignation: Is Data Maturity The Answer?

    Mar 10, 2022

    Lily Johnson
    In the past 12 months or so, a steady stream of talented employees have been leaving their marketing teams for a fresh start somewhere new.
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    Marketing Technology Data Integration CMO Marketing Analytics
    5 Reasons CMOs Need to Take the Data Revolution More Seriously

    Mar 3, 2022

    Lily Johnson
    How many CMOs do you think can measure ROI on their marketing spend? All of them? Surely most of them…
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    Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics
    3 Ways Data Automation Will Make Marketers’ Lives Easier

    Feb 16, 2022

    Lily Johnson
    Today’s marketers can’t afford to be afraid of data. The simple truth of the matter is that becoming more data-driven delivers better business performance.
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    Marketing Technology eCommerce Marketing Analytics
    4 Things We Learned at NRF 2022

    Feb 10, 2022

    Amy Mills
    The National Retail Federation’s (NRF) Retail Big Show returned to New York City on January 16-18 2022 for the first time in two years — and our Adverity team was there too!
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    Marketing Technology Data-driven Marketing Data Integration Marketing Analytics
    Reality Check: Are Marketers as Analytically Mature as They Think?

    Feb 1, 2022

    Lily Johnson
    Modern marketing teams are feeling optimistic about their data maturity right now, with two-thirds identifying as analytically mature. Fantastic, right?
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    Big Data Marketing Technology Data Integration Marketing Analytics
    Modern Campaign Reporting at RTL Germany

    Jan 21, 2022

    Daniel Fröhlacher
    For some time now, marketers from all industries have been observing a phenomenon of our time: there is more content, channels, and end devices than ever before – and new platforms are constantly...
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    Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics
    Predictive Analytics Key Focus for 2022: But Are Marketing Teams Ready?

    Jan 12, 2022

    Lily Johnson
    According to our latest research, 61% of marketing teams aim to achieve predictive analytics in 2022. But are their martech stacks ready to take on this challenge? In this blog, we look at what...
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    Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics
    2022 Marketing Predictions

    Jan 6, 2022

    Tom Rennell
    For many marketers, the new year is often a time of reflection. Identifying what went right and wrong last year, reviewing practices and potential technologies that may help them move forward, as...
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    Customer Experience Marketing Technology KPIs and Metrics Data-driven Marketing eCommerce Marketing Analytics
    2021 Predictions Revisited

    Dec 16, 2021

    Craig Bryant
    In January this year, I was asked to provide a series of predictions for this year, given how tumultuous 2020 had been, this was a tricky exercise. However, as a certain sense of normality did seem...
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    Marketing Technology Data-driven Marketing Marketing Analytics
    Marketing Strengths and Challenges of the UK, US, and Germany Compared

    Dec 14, 2021

    Lily Johnson
    Marketers and analysts across the UK, US, and Germany share the same strategic priorities for 2022: to build and target their audience, and to deliver personalized content. However, there are some...
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    Marketing Technology Data-driven Marketing eCommerce Marketing Analytics
    3 Ways Travel Brands Can Succeed in a Post COVID-19 World

    Oct 28, 2021

    Joe Danter
    Travel has come a long way – and while we may not be living the 1950s dream of speeding through vacuum-powered tubes, the rate of change in the travel industry only seems to accelerate, with COVID-19...
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    Marketing Technology Data-driven Marketing GDPR
    Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

    Oct 19, 2021

    Adverity
    Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
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    Marketing ROI Marketing Technology Data-driven Marketing CMO Data Visualization Marketing Analytics
    Our Top Marketing Tools for 2021 and Beyond

    Jun 22, 2021

    Andrea Buforn
    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 
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    Marketing Technology Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Find the Right Balance Between Brand and Performance Marketing?

    Apr 22, 2021

    Adverity
    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
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    Marketing ROI Marketing Technology Data-driven Marketing Education What is Marketing Analytics
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
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    Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for marketers?
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    Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
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    Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take...
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    Marketing Technology Data-driven Marketing Education What is Artificial Intelligence Marketing Analytics
    What is the Difference Between AI and Predictive Analytics?

    Feb 17, 2021

    Tom Rennell
    Predictive Analytics. AI-powered analytics. Machine Learning. As artificial intelligence has grown more prevalent, these terms are often used interchangeably. So, what is the difference between them...
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    Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    7 Changes Marketers Need To Look Out for in 2021

    Jan 18, 2021

    Tom Rennell
    After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.
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    Marketing Technology Data-driven Marketing Data Integration Marketing Analytics
    Is Augmented Analytics the Ultimate Digital Marketing Tool?

    Oct 7, 2020

    Vladimir Ceric
    Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the tool that creates a complete picture.
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    Customer Experience Marketing Technology Data-driven Marketing CMO
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020

    Adverity
    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges that...
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    Big Data Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Artificial Intelligence Marketing Analytics
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
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    Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics
    New Augmented Analytics Features in the Adverity Platform

    Jul 31, 2020

    Gavin England
    We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six new features in our Augmented Analytics module,...
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    Big Data Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics
    Can Advertisers Use AI as an Engine for Growth?

    Jun 10, 2020

    Adverity
    Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...
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    Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
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    Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack
    A Smarter Approach to Naming Conventions

    May 20, 2020

    Joseph Caston
    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming Conventions,...
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    Customer Experience Marketing Technology Data-driven Marketing
    A Whole New Adverity Experience

    Mar 20, 2020

    Christoph Bodenstein
    Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed with productivity and ease-of-use in mind.
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    Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics
    Adverity Achieves AWS Digital Customer Experience Competency Certification

    Mar 8, 2019

    Alexander Igelsböck
    Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.
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    Big Data Marketing Technology Data-driven Marketing Marketing Analytics
    Is Big Data Putting an End to Creativity in Marketing?

    Jan 23, 2019

    Mina Nacheva
    I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites.
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    Customer Experience Marketing Technology Marketing Analytics
    This is How Personalized Marketing Helps You Sell More

    Dec 6, 2018

    Eugen Knippel
    Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.
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    Marketing Technology Education Data Integration What is Marketing Analytics
    What is iPaaS (and why is it important to marketing)?

    Nov 30, 2018

    Neil Claydon
    I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all the latest lingo.
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    Marketing Technology Data-driven Marketing eCommerce
    Conversion Tracking 2019: New Facebook Attribution vs Google

    Nov 13, 2018

    Christoph Bodenstein
    I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.
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    Marketing Technology Data-driven Marketing Data Integration Data Visualization
    Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

    Nov 8, 2018

    Madara Krumina
    We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.
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    Marketing Technology Data Integration Marketing Analytics
    The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

    Sep 5, 2018

    Mina Nacheva
    There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us say that. It is true, though, and the more data...
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    Marketing ROI Marketing Technology Case Study
    Fashionette Case Study: Automated Data Integration in the Online Retail Industry

    Jun 25, 2018

    Eugen Knippel
    If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Fashionette is a young German e-commerce company, which...
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    Marketing Technology
    There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

    May 8, 2018

    Mina Nacheva
    Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.