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Data-driven Marketing eCommerce

How Modern E-commerce Businesses Use Data to Grow (New Research)

May 2, 2019

We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research uncovered might surprise you. ...
Data-driven Marketing Education Data Integration How To and Best Practice Guides Data Gathering

How to Defeat Data Chaos with Marketing Intelligence

Mar 25, 2019

More and more executives I talk to raise concerns about data chaos in their organization. Many of them admit to failing to take full advantage of the growing amount of data ...
Case Study Data Integration

Case Study: E-Commerce Growth Through Automated Data Integration

Jan 17, 2019

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. reBuy is a reCommerce company ...
Customer Experience Marketing Technology Marketing Analytics

This is How Personalized Marketing Helps You Sell More

Dec 6, 2018

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally. For one, modern buyers prefer to read personalized content. Many ...
Marketing Analytics

How TV Attribution Will Impact Your ROI Measurement

Oct 8, 2018

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online shop traffic - and ...
Case Study

Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting

Sep 21, 2018

Please note: this case study is also available in German. UPC Switzerland was the result of a merger of several cable network companies in 1994. The company has a workforce ...
Marketing Analytics

Why Marketing Managers and Analysts Don’t Have Time to Wait

Jul 3, 2018

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares, and ...
Marketing ROI Marketing Technology Case Study

Fashionette Case Study: Automated Data Integration Solution

Jun 25, 2018

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Fashionette is a young German ...
Data-driven Marketing Data Integration Marketing Analytics

Why Your Marketing Will Thrive with the Right Naming Conventions

Jun 18, 2018

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy? More likely than not, it’s ...
Big Data CMO Marketing Analytics

Is the Chief Data Officer the New CMO?

Apr 18, 2018

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing. For many companies, it has been crucial over the past years - as well ...
Marketing ROI eCommerce Marketing Analytics

How eCommerce Brands Can Reduce Customer Acquisition Cost with Data

Apr 13, 2018

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition ...
Marketing Analytics Data Gathering

Connect Your Data More Easily: Announcing 10 New API Connectors

Apr 6, 2018

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no easy feat. Fortunately, ...
Marketing ROI Data-driven Marketing CMO Marketing Analytics

Want To Make Your CEO Happy? Get Your ROI Measurement Up To Speed

Feb 12, 2018

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial ...
Data Integration Data Gathering

Adverity Update: New API Connectors Added To Our Library

Feb 6, 2018

Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers before you're able to ...
Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Checklist

12 Important KPIs Every Marketer Should Be Measuring

Nov 6, 2017

Being a marketer in today’s increasingly data-driven world is no easy task. There are gigabytes of data coming your way every single day - data that is transformed into ...
Data-driven Marketing Marketing Analytics

Why Too Many Companies Fail With Marketing Analytics

Sep 7, 2017

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential of marketing analytics. In ...
Education Data Integration What Is Marketing Analytics

What is ETL in data?

Aug 22, 2017

In today's competitive, data-driven landscape, tapping into accurate and timely data is crucial for making well-informed business decisions and staying ahead of the curve. ...
Adverity Receives Investment From Speedinvest, aws Gründerfonds And 42cap

Jul 7, 2017

Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap, we will be able to enhance our product ...
Data-driven Marketing Data Gathering

Marketing Data: Big, Diverse – And Highly Fragmented

Jun 21, 2017

Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all, data is all around us. It ...