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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    DATA EXPLORATION DATA HARMONISATION DATA VISUALISATION DATA WAREHOUSE
    Adverity Offering a New Home for Alooma Users

    Feb 27, 2019 4 PM

    Alexander Igelsböck
    In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in the industry.
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    DATA ANALYTICS DATA WAREHOUSE
    Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

    Dec 18, 2018 2 PM

    Mina Nacheva
    A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep track of all your...