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Lily Johnson

SQL vs No-Code ETL: How To See What Your Data Pipeline Is Really Costing You

Mar 5, 2026

If your marketing data stack runs on custom SQL scripts and hand-built connectors, there’s a good chance it didn’t start out as a grand architectural vision. It probably ...
Education How To and Best Practice Guides Agencies Data Stack

Nick Causton

How To Choose Your Agency's Data Pipeline Architecture: 4 Setups

Mar 27, 2024

If you work in a marketing agency, then finding the time to understand and implement efficient data tools and architecture can be tricky. It’s one of the things we hear ...
Marketing Technology Artificial Intelligence Data Stack Generative AI

Irina Prevalova

6 Data Challenges That Generative AI Could Help Solve for Marketers

Nov 9, 2023

In the last year, large language models like ChatGPT have swept the globe, disrupting industries with promises of efficiency. By now, you’ve probably had a go at drafting up ...
Data-driven Marketing Analytical Maturity Thought-Leadership Data Stack Data Culture

Lily Johnson

The 3 Cornerstones of Marketing Data Maturity

Jun 6, 2023

In today's data-driven world, simply having the right technology isn’t enough to ensure success. It takes a combination of three essential elements: the right people, a ...
Education What Is Data Stack

JJ Haigh

What is The Ideal Modern Data Stack for Marketing?

May 18, 2023

Data analytics is one of the key areas of growth for marketers, and as the volume of data available to marketers continues to increase, the importance of a streamlined, ...
Education Data Integration What Is Data Stack Data Management Data Gathering

Lily Johnson

What is a Data Lakehouse and Why Do You Need One?

May 16, 2023

Data lakehouses are a relatively new concept in data architecture and are fast becoming the go-to solution for data teams that want a more flexible, cost-effective, and ...
Education What Is Data Stack

Martin Brunthaler

Why is Building a Modern Data Stack Such a Challenge For Businesses?

Sep 27, 2022

The concept of a modern data stack has promised to fuel a move from clunky monolithic systems to streamlined and efficient data architecture. It’s easy to see how this ...
Marketing Technology Data-driven Marketing Education Data Integration What Is Marketing Analytics Data Stack

Nickolay Penchev

What is a Data Lake vs a Data Warehouse (And Should Marketers Care)?

Jul 26, 2022

Data decentralization. While the industry understands this as a simple term, in reality, it is the sole reason for many organizations' headaches throughout their ...
Marketing Technology Education What Is Marketing Analytics Data Stack

Roman Gavuliak

What is a Data Mesh (and why should marketers care)?

Jun 14, 2022

You might have noticed that the term Data Lake has recently been replaced by Data Mesh in conversations about modern data stacks. But what does it mean and why is it ...
Data-driven Marketing Education Data Integration Data Stack

Tom Rennell

ETL – What is it and How Do I Do it?

Feb 10, 2021

Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL. The ...
Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Daniel Fröhlacher

Getting Naming Conventions Right, with the Help of AI

Jul 2, 2020

As a digital marketer, you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up ...
Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack Data Management

Joseph Caston

A Smarter Approach to Naming Conventions

May 20, 2020

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you ...
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Alexander Igelsböck

Adverity Offering a New Home for Alooma Users

Feb 27, 2019

In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in ...
Marketing Analytics Data Stack

Mina Nacheva

Marketing Data Warehouses: The Path Towards Better and Faster Insights

Dec 18, 2018

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep ...