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Case Study Data Integration

Neil Claydon

Case Study: Data Integration for Digital Marketing Consultancies

Jun 17, 2020

Digital Matter is a fast-growing performance marketing consultancy, headquartered in New York City, with offices in San Francisco and Portland. As experts in managing and ...
Marketing Technology Education Data Integration What Is Marketing Analytics

Neil Claydon

What is iPaaS (and why is it important to marketing)?

Nov 30, 2018

I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all ...
Data-driven Marketing Data Visualization Marketing Analytics

Neil Claydon

Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

May 16, 2018

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting ...
Marketing ROI Marketing Analytics

Neil Claydon

'Marketing ROI: Connecting the Dots with Data' at DMWF London 2018

Apr 30, 2018

Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also ...
Marketing Analytics Data Gathering

Neil Claydon

New to Adverity: the Adobe Marketing Cloud API

Nov 2, 2017

We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors. The Adobe Marketing Cloud ...
Data Gathering

Neil Claydon

The Simple Reasons Why We Need APIs to Fuel the Digital Economy

Jul 27, 2017

owadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and blogs, social media and email ...