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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    MARKETING ANALYTICS DATA INTEGRATION IPAAS
    What is iPaaS? Here’s How it Will Shape Marketing in 2019

    Nov 30, 2018 11 AM

    Neil Claydon
    I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all the latest lingo.
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    MARKETING REPORTS DATA ANALYTICS GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION
    Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

    May 16, 2018 1 PM

    Neil Claydon
    We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.
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    DATA ANALYTICS MARKETING ROI
    'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

    Apr 30, 2018 3 PM

    Neil Claydon
    Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a...
  •  
    CHIEF MARKETING OFFICER (CMO)
    Brand Safety: How Marketers are Shaping the Future of Responsible Advertising

    Mar 6, 2018 10 AM

    Neil Claydon
    In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands alike, thus, need to make sure that the latter...
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    API
    Finishing 2017 on a High: Announcing New APIs to our Library

    Dec 18, 2017 2 PM

    Neil Claydon
    Shiny New API Connectors We believe we have created the largest data source library available, equipped with hundreds of pre-configured API and file-based connectors. We're pleased to announce the...
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    API DATA ANALYTICS
    New to Adverity: the Adobe Marketing Cloud API

    Nov 2, 2017 12 PM

    Neil Claydon
    We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING ROI
    Why It’s Time to Stop Worrying About Your Marketing Reports

    Oct 24, 2017 8 AM

    Neil Claydon
    Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else,...
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    API
    The Simple Reasons Why We Need APIs to Fuel the Digital Economy

    Jul 27, 2017 1 PM

    Neil Claydon
    Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and blogs, social media and email newsletters. They build...
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    We Are Adverity - Your New Marketing Data Backbone

    Jun 21, 2017 1 PM

    Neil Claydon
    Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap yourselves in and listen up.