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Big Data Marketing Technology Data-driven Marketing Marketing Analytics

Mina Nacheva

Is Big Data Putting an End to Creativity in Marketing?

Jan 23, 2019

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites. So, are ...
Marketing Analytics Data Stack

Mina Nacheva

Marketing Data Warehouses: The Path Towards Better and Faster Insights

Dec 18, 2018

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep ...
Data Visualization Marketing Analytics

Mina Nacheva

Crunching Data Is Not Enough. You Need to Be Telling Stories.

Dec 14, 2018

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be ...
Big Data Data Visualization Marketing Analytics Data Gathering

Mina Nacheva

7 Reasons Why You Should Stop Using Spreadsheets

Sep 28, 2018

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data in one view is a hugely valuable resource. ...
Data Integration Data Gathering

Mina Nacheva

Top 5 Data Integration Challenges Facing Marketing and Analytics Pros

Sep 12, 2018

Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to leverage the power of data ...
Data Integration Marketing Analytics

Mina Nacheva

How Data Transformation is Helping Analysts with Marketing Analytics

Aug 28, 2018

With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as possible. Yet, as many soon ...
Data Integration Marketing Analytics

Mina Nacheva

ETL vs. ELT: Why They’re Complementary Data Integration Solutions

Aug 2, 2018

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too. ELT stands for ‘extract, ...
Data Integration Marketing Analytics

Mina Nacheva

Harness the Power of ETL to Boost Your Marketing Analytics

Jul 19, 2018

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking what we’re thinking: That’s ...
Big Data Education Cookie Deprecation What Is GDPR

Mina Nacheva

What is Data Privacy (and why is it important to marketers)?

May 9, 2018

Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away ...
Marketing Technology

Mina Nacheva

There Are over 6K Marketing Tools. Making the Right Choices is Key.

May 8, 2018

Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know. While there was a time when marketing could be done with only little help from ...