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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    DATA ANALYTICS DATA WAREHOUSE
    Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

    Dec 18, 2018 2 PM

    Mina Nacheva
    A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep track of all your...
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    MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION
    Crunching Data Is Not Enough. You Need to Be Telling Stories.

    Dec 14, 2018 8 AM

    Mina Nacheva
    Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be understood by colleagues and...
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    MARKETING ANALYTICS BIG DATA SPREADSHEETS DATA VISUALISATION
    7 Reasons Why You Should Stop Using Spreadsheets

    Sep 28, 2018 1 PM

    Mina Nacheva
    Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view is a hugely valuable resource. However, the number...
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    DATA INTEGRATION
    Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals

    Sep 12, 2018 11 AM

    Mina Nacheva
    Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to leverage the power of data integration tools and get...
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    ETL DATA ANALYTICS MARKETING TECHNOLOGY
    The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

    Sep 5, 2018 12 PM

    Mina Nacheva
    There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us say that. It is true, though, and the more data...
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    MARKETING ANALYTICS DATA HARMONISATION
    How Data Transformation is Helping Analysts with Marketing Analytics

    Aug 28, 2018 8 AM

    Mina Nacheva
    With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as possible. Yet, as many soon realise, there is no ‘one...
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    ETL DATA INTEGRATION DATA ANALYTICS
    ETL & ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

    Aug 2, 2018 1 PM

    Mina Nacheva
    Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.
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    MARKETING ANALYTICS ETL
    Harness the Power of ETL to Boost Your Marketing Analytics

    Jul 19, 2018 8 AM

    Mina Nacheva
    There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking what we’re thinking: That’s more than just one...
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    BIG DATA GDPR
    Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?

    May 9, 2018 7 AM

    Mina Nacheva
    Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make...
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    API DATA EXPLORATION MARKETING TECHNOLOGY IPAAS
    There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

    May 8, 2018 12 PM

    Mina Nacheva
    Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.
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    MARKETING ANALYTICS E-COMMERCE
    Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

    Mar 14, 2018 9 AM

    Mina Nacheva
    In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before, according to findings by eMarketer. Mobile, too,...
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    MARKETING ANALYTICS
    In 2018, Every Serious Marketer Needs To Become a Data Analyst

    Feb 27, 2018 4 PM

    Mina Nacheva
    Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling analytics. Today, with data growing  in size by...
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    MARKETING ANALYTICS
    Marketers Spend More on Analytics - Even Though their Budgets Decline

    Jan 17, 2018 8 AM

    Mina Nacheva
    The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and what is their impact on players in the industry?...
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    BIG DATA
    The Simple Reason Why Data Keeps Peace Between You & Your Client

    Jul 19, 2017 1 PM

    Mina Nacheva
    Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature has changed tremendously.