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Your Guide to Marketing in 2021 and Beyond: A Perfect Storm of COVID and Cookies
August 4, 2021 12 AM
OnlineEnglishGuest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance... -
Discover How Being Insights Driven Can Leverage Growth
Juni 30, 2021 12 AM
OnlineEnglishA truly insight-driven business model means that insights are used for key decisions and change. Hear everything you need to know, directly from our experts’ experience, on how to connect the dots... -
Ad Age - Going Beyond Analytics: How to Drive Innovation with Insights
Mai 19, 2021 12 AM
OnlineEnglishFrom marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. Join us to discuss and... -
How Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes faster
How Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes faster. -
Efficient and secure data collection through automation
Adverity helps Dassault Systèmes reduce time to value from LinkedIn Lead Gen Forms data collection by 70%. -
Reinventing Automotive Marketing: Drive Sales & Boost ROAS
Juli 29, 2021 12 AM
OnlineEnglishHear expert key recommendations and practical advice on using the data at your fingertips to better understand customer behavior, drive sales and boost ROAS. -
Anywhere Operations: Zukunftssicheres Marketing mit Adverity
Mai 19, 2021 12 AM
OnlineDeutschKomm zur OMR 2021 am 19. Mai 2021 und erfahre, wie Adverity ein Anywhere Operations-Marketingmodell ermöglicht, das mit KI-gestützten Empfehlungen wertvolle Erkenntnisse liefert, um selbst in einer... -
Headless-chicken Marketing: Why Consumer-centric KPI Setting is Crucial to Organizational Success
Januar 27, 2021 12 AM
OnlineEnglishJoin our session with global leading media and marketing agency, Mindshare, on how to be truly consumer-centric by building a strong, cross-organisational KPI framework, achieve true marketing... -
Brand vs. Performance Marketing: How to Measure & Optimize for Success in 2021
März 31, 2021 12 AM
OnlineEnglishWe’ll be deconstructing brand vs. performance marketing, exploring their differing benefits, metrics and KPIs, and discussing best practices, strategies and ideas on how to rebuild and truly master... -
The Path to Successful Marketing: AI-Powered Analytics - The Practical Benefits for Marketers
April 15, 2021 3 PM
OnlineEnglishAI-Powered Analytics is here to support marketers in understanding and leveraging the vast amounts of multi-touchpoint customer journey data; past, present and future. Understand what it is, why it... -
Women in Marketing
März 9, 2021 12 AM
OnlineEnglishCelebrate Women's History Month with Adverity's VP of Marketing and Growth, Harriet Durnford-Smith, and Better.com's Head of Marketing, Melanie Dodge. -
Preparing for an Accelerated Future: Reshape Your Marketing in the Wake of Changing Customer Behaviour
August 13, 2020 12 AM
OnlineEnglishMarketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO... -
Data Governance: The Building Blocks To Organizational Data Integrity & Quality
Februar 18, 2021 12 AM
OnlineEnglishIn this session we’ll take you through the building blocks to reach organizational data integrity and quality - from the basics of access and ownership, right through to intelligent, proactive... -
The Path to Successful Marketing: ETL - The Data Foundation
Januar 28, 2021 12 AM
OnlineEnglishData is big and messy; collecting it, cleaning it, putting it all together and making sense of it is a lot to deal with. So how do you take control of data and get it to work for you? The answer is... -
The Path to Successful Marketing: Marketing Insights Visualization - Telling a Data Story
März 25, 2021 12 AM
OnlineEnglishJoin us for part two of our Bitesize mini-series, and learn effective approaches to reporting and building dashboards. What to do and what not to do to best impact your business goals. And answering... -
Defining Value in a Two Sided Marketplace: An eCommerce Approach
September 17, 2020 12 AM
OnlineEnglishOne of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce... -
Harnessing Your Marketplace Data to Boost Online Performance
August 27, 2020 12 AM
OnlineEnglishIn this session we will explore the various selling opportunities and functionalities of the platform, the challenges that sellers can face, and illustrate how you can boost your online performance... -
Unentbehrliche Einblicke durch Augmented Analytics finden
September 8, 2020 12 AM
OnlineDeutschIn dieser Session sehen wir uns genauer an, was Augmented Analytics tatsächlich ist und wie Technologie uns im Analyseprozess dabei hilft, richtige und qualitativ hochwertige Daten und Erkenntnisse... -
Get Ahead of the Competition with Data and Analytics
Oktober 4, 2020 12 AM
OnlineEnglishLearn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel... -
AI: The Missing Piece in Your Marketing Stack? Revealing Invaluable Insights Through Augmented Analytics
November 12, 2020 12 AM
OnlineEnglishIn this session, we take a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the... -
From Data to Activation: How to Empower an Insights-Driven Organization
März 16, 2021 12 AM
OnlineEnglishAs data intelligence continues to proliferate, the best marketers will gain competitive advantage by harnessing the power of data and analytic tools to deliver a holistic view of their marketing... -
I-COM: vSummit Experience 2021 - Magnum Sponsorship
Oktober 27, 2021 12 AM
OnlineEnglishAdverity is proud to be the Magnum Sponsor for the 2021 I-COM vSummit Experience - an invitation-only gathering of the world’s Smart Data Marketing leaders. -
Optimizing Your Marketing Plan for the Golden Quarter
September 30, 2021 5 PM
OnlineEnglishJoin Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at GiftsForYouNow.com, and Matthew Berk, CEO of BeanBox.com for a discussion on the importance of... -
Golden Quarter or Peak Problems? Mapping out a successful Q4 for Retail
Oktober 1, 2020 12 AM
OnlineEnglishWe will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year,... -
The Adverity Platform Powering Data-driven marketing with Predictive Analytics
September 30, 2020 12 AM
OnlineEnglishDiscover how Adverity can assist CIOs with the democratization of data across the business by enabling marketing teams to identify trends independently and proactively using our augmented analytics... -
Use AI-Powered Analytics to Empower Your Decision Making
Mai 27, 2021 12 AM
OnlineEnglishMarketers are in a rat race as they strive to get measurement priorities right. Everyone expects them to look at data to understand what’s happening on every touchpoint in the customer journey.... -
Marketing analytics: The Great Divide Why are we all so confused about our data capabilities?
November 16, 2021 11 AM
On LocationEnglishFrom CMOs to data analysts to marketing managers, none of us share the same view about our own marketing analytics capabilities. So, what’s going on here and why can’t any of us agree? More to the... -
Climbing the marketing data analytics mountain – How close is your company to the top?
November 17, 2021 11 AM
On LocationEnglishWhat does the top of the marketing analytics mountain look like to you? Is it a Snowdon or an Everest? Are you a few steps from the summit or still at base camp? More importantly, where are you vs.... -
SOM - Online Konferenz 2022
März 23, 2022 11 AM
OnlineDeutschWie modernes Kampagnenreporting im eCommerce & Vertrieb funktioniert E-Commerce-Unternehmen haben zwar Zugang zu mehr Daten als je zuvor, müssen diese jedoch auch auswerten, um Leads, Verkäufe und... -
I-COM Summit Experience 2022
Juni 6, 2022 12 AM
On LocationEnglishAdverity is proud to be a Magnum Sponsor of the 2022 I-COM Summit Experience - an invitation-only gathering of the world’s marketing leaders. The 13th edition of the I-COM Summit Experience will take... -
d3con 2022
April 26, 2022 11 AM
On LocationDeutschAdverity is a proud sponsor of d3con 2022, the largest conference tackling the future of digital advertising, taking place in Hamburg, April 26-27th 2022. This year our Platform Lead Christoph... -
#DMWF Global 2022 - Diamond Sponsors
Juni 23, 2022 12 AM
On LocationEnglishAdverity is proud to be the Diamond Sponsor of #DMWF Global 2022, bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. -
In Digital Touch With Your Fanbase: Chancen und Herausforderungen für Marken
Mai 5, 2022 6 PM
HybridDeutschSeien Sie live dabei, wenn die Experten von Hertha BSC und dem FC Bayern München exklusive Einblicke in die Welt der Fußballvereine gewähren und erläutern, welche Rolle einzelne Spieler beim Thema... -
MAD//Fest 2022
Juli 5, 2022 12 AM
On LocationEnglishAdverity will be attending MAD//Fest 2022 taking place 5-7th July at Old Truman Brewery Car Park, London. MAD//Fest is the UK’s biggest destination marketing festival. Packed full of inspiring... -
iProspect Drives Client Strategy with Predictive Analytics
By employing Adverity's AI-powered analytics features, the team at iProspect Canada is now able to deliver valuable and proactive ad performance insights to a wide range of clients. -
A 76ers' Data Intelligence Slam-Dunk
Find out how HBSE and the Philadelphia 76ers are using diverse data sets acquired through Adverity and applying machine learning to improve ticket sales and increase revenue from sponsorships. -
How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19
When COVID-19 stalled operations for all of their clients, analytics consultancy AnalytixLive managed to reinvent their business with the help of Adverity. -
Business Growth Through Data Integration Case Study: Cars.com
Read how a leading online destination for car buyers managed to reduce data wrangling times from 160 to just 5 a week and uncover the real ROAS of their campaigns. -
Transformed Campaign Data Reporting Case Study: Vodafone
Read how a leading technology communications company transformed campaign reporting and reduced wasted time on creating reports by 75%. -
Accelerating Marketing Data Intelligence in a Data-driven Agency
How Mindshare Netherlands Optimized Data Integration & Client Reporting. -
E-Commerce Growth through Automated Data Integration & Analytics
Managing and Exploring All Data from One Central Location. -
Automated Data Integration Case Study
How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%. -
Case Study UPC Switzerland
Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting. -
How Colgate-Palmolive Accelerated Ad Campaign Optimization
After completely eliminating manual data processing with the help of Adverity, their data analysts were able to focus on uncovering brand new insights about ad campaign performance. -
How Digital Media Company, Digilant, Is Delivering More Value in Less Time
Instead of static reports, they now deliver dynamic reporting dashboards to clients, visualizing data from online and offline sources and providing a full, up-to-date overview of campaign performance. -
Leading Agency Doubles on Campaign Efficiency by Creating a New View on Data
To improve client reporting, Havas Middle East was looking for a way to integrate data from advertising platforms into an internally developed, client-facing solution, so they made Adverity an... -
Case Study: Media Agency Reduces Time Spent on Creating Reports by 40%
The team at Hotspex Media managed to make the ETL process seamless and faster, reduce time needed for reporting, and identify best performing campaigns. -
Case Study: Sportswear Innovator Reaches Peak Digital Performance
With the automated data integration through Adverity, ODLO managed to save time, improve operations, and foster data-driven decisions in their online business. -
Case Study: No More Data Headaches at Mediahub
A global media agency automated data integration and used the time and internal resources they saved with it to create innovative data-driven products that increase the value they offer to clients. -
Automating and Streamlining Data Operations Case Study: IKEA
Read how IKEA in Austria laid the foundation for upcoming business growth and transformation by improving data integration through using Adverity. -
Data Integration & Visualization for Digital Marketing Consultancies
Read how Digital Matter, a fast-growing performance marketing consultancy from New York, improved operational efficiency and client reporting through automating data acquisition. -
Automated Data Provision for the Austrian National Tourist Office
Harnessing Global Ambitions With the Power of Big Data. -
Automated Data Integration for the Online Retail Industry
Supporting Fashionette to Realize their Data-driven Goals. -
Growing Performance Marketing Agency Achieves New Level of Reporting Automation
Scaling existing client reporting was taking away too much time and resources at Collective Measures. Now they create 250+ reports automatically, and can onboard a client in just a day. -
Global Analytics Team Saves 416 Hours a Year with Improved Data Transformations
Shifting to Adverity as their new data integration platform has allowed the Analytics & CRO team at Infobip to save time and focus on analyzing the performance data of lead acquisition campaigns. -
Connecting and Enriching Data to Improve Performance
By working with Adverity, the team at Cosmonauts & Kings were able to automate and simplify data processes. They did not need to go through the hassle of ranking queries and searching for client data. -
8 Ways We’ve Committed To Sustainable Development and Social Responsibility
September 23, 2022 1 PM
At Adverity, our commitment to the sustainable development of society is a large part of our culture. From offsetting all our CO2 emissions to supporting local businesses, we aim to benefit society... -
What is Anomaly Detection (and How Does It Help Marketing Campaigns)?
Juli 13, 2022 9 AM
Handling dozens of ad campaigns on one platform is something any marketer can manage. But when you scale to hundreds of ad groups and thousands of ads, details that can make a difference easily slip... -
How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance
Juni 16, 2022 11 AM
Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data. However, even the most innovative companies... -
From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman
April 6, 2022 12 PM
At this years’ IC Summits Marketing and Advertising Exchange (ICS MAX) in Atlanta Georgia, Adverity’s Director of North America, Dany Eid sat down with Jeff Coleman of Carter's, the leading brand of... -
Leading in Marketing: What 2021 brought, and what 2022 might have to offer
Dezember 22, 2021 12 PM
Ever since we founded Adverity in 2015 we’ve experienced fast growth overall but 2021 was a challenging year, in almost every aspect. Not only did we hire no less than 200 new employees – thus more... -
Marketing Strengths and Challenges of the UK, US, and Germany Compared
Dezember 14, 2021 2 PM
Marketers and analysts across the UK, US, and Germany share the same strategic priorities for 2022: to build and target their audience, and to deliver personalized content. However, there are some... -
Top 5 tips to get the most out of your marketing campaigns in the holiday season
Oktober 6, 2021 12 PM
Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns on... -
Google Says “No More Personalized Ad Tracking” - What Does This Mean?
März 10, 2021 12 PM
Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for marketers? -
How Data Transformation Can Deliver Better Insights for SaaS Marketers
Oktober 21, 2020 10 AM
Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by... -
Facebook Shortens the Default Attribution Window. What Happens Now?
Oktober 1, 2020 2 PM
Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been... -
Harnessing Your Amazon Marketplace Data to Boost Store Performance
September 9, 2020 12 PM
Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of your online sales. Selling... -
Reshaping Your Marketing in the Wake of Changing Customer Behaviors
September 2, 2020 11 AM
To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges that... -
3 Key Marketing Analytics Features for Your Retail or eCommerce Business
August 6, 2020 11 AM
In a tough and ever-changing market, both traditional retailers and eCommerce companies need to continuously optimize their operations by using data-based insights. Here are the 3 most important... -
Big Data Analytics Holds the Key to Reducing Customer Churn for Telecoms
Juni 3, 2020 2 PM
Analyzing customer data in an attempt to understand and prevent user churn is one of the top-level priorities of telecommunication companies. In such a tough market, having the right tool to execute... -
Integrating Data Through APIs as the First Step to Marketing Effectiveness
Mai 15, 2020 3 PM
Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We looked... -
Is Relying on One Technology Provider Good for Your Agency’s Business?
März 24, 2020 2 PM
Combining different technologies into an effective agency work environment has never been easy. But if you manage to do it properly, you can offer an advanced level of service to your clients. Let’s... -
Marketing Data Warehouses: The Next Step Towards Better and Faster Insights
Dezember 18, 2018 2 PM
A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep track of all your... -
Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting
September 21, 2018 9 AM
Please note: this case study is also available in German. UPC Switzerland was the result of a merger of several cable network companies in 1994. The company has a workforce of over 1,400 employees... -
Top 5 Data Integration Challenges Facing Marketing and Analytics Pros
September 12, 2018 11 AM
Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to leverage the power of data integration tools and get that... -
The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.
September 5, 2018 12 PM
There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us say that. It is true, though, and the more data... -
Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization
August 21, 2018 2 PM
If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel free to download our lovely white paper here. ... -
Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait
Juli 3, 2018 12 PM
In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares and views. Such tools have... -
Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions
Juni 18, 2018 2 PM
What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy? More likely than not, it’s all three at the same time.
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