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Your Guide to Marketing in 2021 and Beyond: A Perfect Storm of COVID and Cookies
Oktober 21, 2021 5 AM
OnlineEnglishGuest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance... -
Discover How Being Insights Driven Can Leverage Growth
Oktober 21, 2021 5 AM
OnlineEnglishA truly insight-driven business model means that insights are used for key decisions and change. Hear everything you need to know, directly from our experts’ experience, on how to connect the dots... -
Ad Age - Going Beyond Analytics: How to Drive Innovation with Insights
Oktober 21, 2021 5 AM
OnlineEnglishFrom marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. Join us to discuss and... -
How Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes faster
How Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes faster. -
Efficient and secure data collection through automation
Adverity helps Dassault Systèmes reduce time to value from LinkedIn Lead Gen Forms data collection by 70%. -
Top 5 tips to get the most out of your marketing campaigns in the holiday season
Oktober 6, 2021 12 PM
Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns... -
Reinventing Automotive Marketing: Drive Sales & Boost ROAS
Oktober 21, 2021 5 AM
OnlineEnglishHear expert key recommendations and practical advice on using the data at your fingertips to better understand customer behavior, drive sales and boost ROAS. -
Anywhere Operations: Zukunftssicheres Marketing mit Adverity
Oktober 21, 2021 5 AM
OnlineDeutschKomm zur OMR 2021 am 19. Mai 2021 und erfahre, wie Adverity ein Anywhere Operations-Marketingmodell ermöglicht, das mit KI-gestützten Empfehlungen wertvolle Erkenntnisse liefert, um selbst in einer... -
Headless-chicken Marketing: Why Consumer-centric KPI Setting is Crucial to Organizational Success
Oktober 21, 2021 5 AM
OnlineEnglishJoin our session with global leading media and marketing agency, Mindshare, on how to be truly consumer-centric by building a strong, cross-organisational KPI framework, achieve true marketing... -
Brand vs Performance Marketing: How to Measure & Optimize for Success in 2021
März 31, 2021 4 PM
OnlineEnglishWe’ll be deconstructing brand vs. performance marketing, exploring their differing benefits, metrics and KPIs, and discussing best practices, strategies and ideas on how to rebuild and truly master... -
What's What on TikTok - The Powerful New Advertising Platform
Oktober 21, 2021 5 AM
OnlineEnglishWatch on-demand our Adverity Bitesize session where we'll discuss the marketing benefits of TikTok and how integrating the data from this platform can be harnessed to reach new audiences. -
The Path to Successful Marketing: AI-Powered Analytics - The Practical Benefits for Marketers
April 15, 2021 3 PM
OnlineEnglishAI-Powered Analytics is here to support marketers in understanding and leveraging the vast amounts of multi-touchpoint customer journey data; past, present and future. Understand what it is, why it... -
Augmented Analytics: The Power of Proactive
Oktober 21, 2021 5 AM
OnlineEnglishIn this session, we take a look at what Augmented Analytics actually is, and how it can be applied to both ends of the integration and reporting process - to help obtain the right, high quality... -
Women in Marketing
März 9, 2021 2 PM
OnlineEnglishCelebrate Women's History Month with Adverity's VP of Marketing and Growth, Harriet Durnford-Smith, and Better.com's Head of Marketing, Melanie Dodge. -
The First Step to Marketing Effectiveness
Oktober 21, 2021 5 AM
OnlineEnglishImplementing APIs to easily access your marketing data. -
Preparing for an Accelerated Future: Reshape Your Marketing in the Wake of Changing Customer Behaviour
Oktober 21, 2021 5 AM
OnlineEnglishMarketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO... -
Data Governance: The Building Blocks To Organizational Data Integrity & Quality
Oktober 21, 2021 5 AM
OnlineEnglishIn this session we’ll take you through the building blocks to reach organizational data integrity and quality - from the basics of access and ownership, right through to intelligent, proactive... -
The Path to Successful Marketing: ETL - The Data Foundation
Oktober 21, 2021 5 AM
OnlineEnglishData is big and messy; collecting it, cleaning it, putting it all together and making sense of it is a lot to deal with. So how do you take control of data and get it to work for you? The answer is... -
The Path to Successful Marketing: Data Visualization - Telling a Data Story
März 25, 2021 4 PM
OnlineEnglishJoin us for part two of our Bitesize mini-series, and learn effective approaches to reporting and building dashboards. What to do and what not to do to best impact your business goals. And answering... -
AI: Growth Tool or Gimmick for the Advertising Industry?
Oktober 21, 2021 5 AM
OnlineEnglishCould AI bring an opportunity for innovation and added-value delivery? -
Defining Value in a Two Sided Marketplace: An eCommerce Approach
Oktober 21, 2021 5 AM
OnlineEnglishOne of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce... -
Overcoming the Naming Conventions Challenge with AI
Oktober 21, 2021 5 AM
OnlineEnglishHow machine learning can solve a common but critical problem for marketers. -
Austrian National Tourist Office Adopting Insight-driven Initiatives Using Covid-19 Data
Oktober 21, 2021 5 AM
OnlineEnglishHow the Austrian National Tourist Office has utilized COVID-19-related data in relation to various industry and community-based activities -
Harnessing Your Marketplace Data to Boost Online Performance
Oktober 21, 2021 5 AM
OnlineEnglishIn this session we will explore the various selling opportunities and functionalities of the platform, the challenges that sellers can face, and illustrate how you can boost your online performance... -
Unentbehrliche Einblicke durch Augmented Analytics finden
Oktober 21, 2021 5 AM
OnlineDeutschIn dieser Session sehen wir uns genauer an, was Augmented Analytics tatsächlich ist und wie Technologie uns im Analyseprozess dabei hilft, richtige und qualitativ hochwertige Daten und Erkenntnisse... -
From Data Silos to Automated Insights - How Do You Get There?
Oktober 21, 2021 5 AM
OnlineEnglishIn this session, we will cover the process of developing an end-to-end data engine and help you gain control of data to navigate towards an insights-driven culture. -
Get Ahead of the Competition with Data and Analytics
Oktober 21, 2021 5 AM
OnlineEnglishLearn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel... -
AI: The Missing Piece in Your Marketing Stack? Revealing Invaluable Insights Through Augmented Analytics
Oktober 21, 2021 5 AM
OnlineEnglishIn this session, we take a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the... -
Marketers are in the Unknown - Are You Too?
Oktober 21, 2021 5 AM
OnlineEnglishHow Marketers can continue to get their efforts right during the crisis. -
From Data to Activation: How to Empower an Insights-Driven Organization
Oktober 21, 2021 5 AM
OnlineEnglishAs data intelligence continues to proliferate, the best marketers will gain competitive advantage by harnessing the power of data and analytic tools to deliver a holistic view of their marketing... -
I-COM: vSummit Experience 2021 - Magnum Sponsorship
Oktober 27, 2021 12 AM
OnlineEnglishAdverity is proud to be the Magnum Sponsor for the 2021 I-COM vSummit Experience - an invitation-only gathering of the world’s Smart Data Marketing leaders. -
Optimizing Your Marketing Plan for the Golden Quarter
September 30, 2021 5 PM
OnlineEnglishJoin Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at GiftsForYouNow.com, and Matthew Berk, CEO of BeanBox.com for a discussion on the importance of... -
Golden Quarter or Peak Problems? Mapping out a successful Q4 for Retail
Oktober 21, 2021 5 AM
OnlineEnglishWe will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year,... -
The Adverity Platform Powering Data-driven marketing with Predictive Analytics
Oktober 21, 2021 5 AM
OnlineEnglishDiscover how Adverity can assist CIOs with the democratization of data across the business by enabling marketing teams to identify trends independently and proactively using our augmented analytics... -
Use AI-Powered Analytics to Empower Your Decision Making
Oktober 21, 2021 5 AM
OnlineEnglishMarketers are in a rat race as they strive to get measurement priorities right. Everyone expects them to look at data to understand what’s happening on every touchpoint in the customer journey.... -
Next Generation Marketing Measurement
Oktober 21, 2021 5 AM
OnlineDeutschLive-Panel: Worin bestehen heute die Hürden in der Marketing-Erfolgsmessung - Wie können wir die Erfolgsmessung trotz veränderter Rahmenbedingungen verbessern? -
Marketing analytics: The Great Divide Why are we all so confused about our data capabilities?
November 16, 2021 11 AM
LocationEnglishFrom CMOs to data analysts to marketing managers, none of us share the same view about our own marketing analytics capabilities. So, what’s going on here and why can’t any of us agree? More to the... -
Climbing the marketing data analytics mountain – How close is your company to the top?
November 17, 2021 11 AM
LocationEnglish🧗🏾What does the top of the marketing analytics mountain look like to you? Is it a Snowdon or an Everest? Are you a few steps from the summit or still at base camp? More importantly, where are you... -
iProspect Drives Client Strategy with Predictive Analytics
By employing Adverity's AI-powered analytics features, the team at iProspect Canada is now able to deliver valuable and proactive ad performance insights to a wide range of clients. -
A 76ers' Data Intelligence Slam-Dunk
Find out how HBSE and the Philadelphia 76ers are using diverse data sets acquired through Adverity and applying machine learning to improve ticket sales and increase revenue from sponsorships. -
How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19
When COVID-19 stalled operations for all of their clients, analytics consultancy AnalytixLive managed to reinvent their business with the help of Adverity. -
Business Growth Through Data Integration Case Study: Cars.com
Read how a leading online destination for car buyers managed to reduce data wrangling times from 160 to just 5 a week and uncover the real ROAS of their campaigns. -
Transformed Campaign Data Reporting Case Study: Vodafone
Read how a leading technology communications company transformed campaign reporting and reduced wasted time on creating reports by 75%. -
Accelerating Marketing Data Intelligence in a Data-driven Agency
How Mindshare Netherlands Optimized Data Integration & Client Reporting. -
E-Commerce Growth through Automated Data Integration & Analytics
Managing and Exploring All Data from One Central Location. -
Automated Data Integration Case Study
How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%. -
Case Study UPC Switzerland
Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting. -
How Colgate-Palmolive Accelerated Ad Campaign Optimization
After completely eliminating manual data processing with the help of Adverity, their data analysts were able to focus on uncovering brand new insights about ad campaign performance. -
How Digital Media Company, Digilant, Is Delivering More Value in Less Time
Instead of static reports, they now deliver dynamic reporting dashboards to clients, visualizing data from online and offline sources and providing a full, up-to-date overview of campaign performance. -
Leading Agency Doubles on Campaign Efficiency by Creating a New View on Data
To improve client reporting, Havas Middle East was looking for a way to integrate data from advertising platforms into an internally developed, client-facing solution, so they made Adverity an... -
Case Study: Media Agency Reduces Time Spent on Creating Reports by 40%
The team at Hotspex Media managed to make the ETL process seamless and faster, reduce time needed for reporting, and identify best performing campaigns. -
Case Study: Sportswear Innovator Reaches Peak Digital Performance
With the automated data integration through Adverity, ODLO managed to save time, improve operations, and foster data-driven decisions in their online business. -
Case Study: No More Data Headaches at Mediahub
A global media agency automated data integration and used the time and internal resources they saved with it to create innovative data-driven products that increase the value they offer to clients. -
Automating and Streamlining Data Operations Case Study: IKEA
Read how IKEA in Austria laid the foundation for upcoming business growth and transformation by improving data integration through using Adverity. -
Data Integration & Visualization for Digital Marketing Consultancies
Read how Digital Matter, a fast-growing performance marketing consultancy from New York, improved operational efficiency and client reporting through automating data acquisition. -
Automated Data Provision for the Austrian National Tourist Office
Harnessing Global Ambitions With the Power of Big Data. -
Automated Data Integration for the Online Retail Industry
Supporting Fashionette to Realize their Data-driven Goals.