API DATA INTEGRATION

INTEGRATE AND ANALYZE DATA FROM GOOGLE SEARCH CONSOLE

Automatically integrate, merge and clean all your data with our ETL tool, and then analyze and visualize the performance of all your websites, all in one place.

Google Search Console

This visualization has been embedded directly from Adverity Insights

WHAT IS GOOGLE SEARCH CONSOLE?

Google Search Console is a free web analytics service provided by Google, previously known as Google Webmaster Tools.

It is a great tool for website owners, webmasters, web marketers and SEO professionals. Users can track Google search performance for their website, check their indexing status and optimize the visibility of their website. Discover what search terms are bringing search traffic to your website and what pages users are landing on.

What's more, Search Console users can use the tool to identify and fix issues with their website. As a result, you can expect improved user experience and grow your organic traffic.

Additional features include technical status updates and educational resources, querying your search analytics data and manage sitemaps. Search Console can crawl your site and generate error reports. Users can also view referring domains (backlinks) and evaluate how mobile-friendly their website is.

DIFFERENCES BETWEEN GOOGLE SEARCH CONSOLE AND GOOGLE ANALYTICS

At first glance, it may seem that Google Analytics and Google Search Console provide the same information. Though, there are some key differences between these two Google products.

Google Analytics tells you who is visiting your site and:

  • How many visitors you're getting
  • How are they arriving to your site
  • How much time they are spending on your site
  • Where your visitors are located

On the other hand, Google Search Console can tell you:

  • What websites are linking to your site
  • What search queries generate clicks and impressions for your website
  • Are there any technical problems on your site
  • Are there any errors with your website's structure or content
  • How to improve website performance

HOW OUR INTEGRATION WORKS?

Adverity enables you to integrate data from Google Search Console using the official API provided by Google. Our ETL module Datatap allows you to put all your data at your fingertips within a single central hub. With our platform you can improve the quality of your data by harmonizing all datasets into a consistent format.

This enables you to explore new correlations using data from different platforms. Identify the kind of content resonates best with your audience, so you can optimize your marketing activities for an improved ROI.

Google Search Console and Adverity

BENEFITS OF GOOGLE SEARCH CONSOLE INTEGRATION INTO ADVERITY

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MONITOR YOUR WEBSITE’S PERFORMANCE

  • Track how different types of content are performing and create content that delivers better rankings and click-through rates
  • Monitor the health of your website
  • Make sure that Google can easily access your content
  • Submit sitemaps for Google to crawl and get a crawl error report
  • Remove pages you don’t want to see in search results
  • Keep your site clean and track and resolve malware or spam issues
  • Find missing HTML tags, title tags, duplicate titles or even non-indexable content

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ESTABLISH DIRECT COMMUNICATION WITH GOOGLE

  • Receive automated messages from Google about your site’s health
  • Review your website’s performance and get advice on how to improve it
  • Find out whether Google is able to index your content
  • See if there are any viruses or malware on your website
  • Learn whether anyone has attempted to hack your site
  • Receive alerts for broken links and 404 errors

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ASSESS PRESENCE IN SERPs AND ACROSS THE INTERNET

  • Understand what search queries and keywords are driving traffic to your website
  • Discover which pages receive the most clicks and impressions
  • Is any of your content appearing as rich snippets? Rich snippets allow search engines to better understand the content on a web page. This content can then be displayed as part of the search results e.g. prices, product reviews etc.
  • Is your mobile site providing a good user experience on mobile devices?

We’ve got hundreds of other prebuilt data connectors

We have designed our platform to work seamlessly with the Google Search Console and all your other data sources.

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