GOOGLE SEARCH CONSOLE API
INTEGRATE AND CLEAN DATA FROM THE GOOGLE SEARCH CONSOLE API
Automatically integrate and merge all your data with our ETL tool. Seamlessly connect to all your sources. All your data available in one central hub.
This visualization has been embedded directly from Adverity Insights
WHAT IS GOOGLE SEARCH CONSOLE?
Google Search Console is a free web service provided by Google, which is also known as Google Webmaster Tools.
Webmasters do not have to sign up for Google Search Console in order for their website to be included in search engine result pages (SERPs). Though, creating an account can help you better understand how your site is viewed by Google.
It is a great tool for website owners, webmasters, web marketers and SEO professionals. Users can track Google search performance for their website, check their indexing status and optimize the visibility of their website. Discover what search terms are bringing search traffic to your website and what pages users are landing on.
What's more, Search Console users can use the tool to identify and fix issues with their website. As a result, you can expect improved user experience and grow your organic traffic.
Additional features include technical status updates and educational resources, querying your search analytics data and manage sitemaps. Search Console can crawl your site and generate error reports. Users can also view referring domains (backlinks) and evaluate how mobile-friendly their website is.
KEY DIFFERENCES BETWEEN GOOGLE SEARCH CONSOLE AND GOOGLE ANALYTICS
At first glance, it may seem that Google Analytics and Google Search Console provide the same information. Though, there are some key differences between these two Google products.
Google Analytics tells you who is visiting your site:
- How many visitors you're getting
- How they're arriving on your site
- How much time they're spending on your site
- Where your visitors are based
By contrast, Google Search Console can tell you:
- What websites are linking to your site
- What search queries generate clicks and impressions for your website
- Is there malware or other problems on your site
- Detect errors with your website
- How to improve website performance
- Submit sitemaps
HOW OUR INTEGRATION WORKS?
Adverity Datatap enables you to integrate data from Google Search Console using the official API provided by Google. Our ETL tool allows you to put all your data at your fingertips within a single central hub. Adverity improves the quality of your data by harmonizing all datasets into a consistent format.
This enables you to explore new correlations using data from different platforms. Identify the kind of content resonates best with your audience, so you can optimize your marketing activities for an improved ROI.
MAIN BENEFITS OF GOOGLE SEARCH CONSOLE API AND DATATAP INTEGRATION
MONITOR YOUR SITE’S PERFORMANCE
- Track how different types of content are performing and create content that delivers better rankings and click-through rates.
- Monitor the health of your website;
- Make sure that Google can easily access your content;
- Submit sitemaps for Google to crawl and get a crawl error report. Remove content you don’t want to see in search results;
- Keep your site clean. Track and resolve malware or spam issues;
- Find missing HTML tags, title tags, duplicate titles or even non-indexable content
DIRECT COMMUNICATION WITH GOOGLE
- Receive automated messages from Google about your site’s health and performance including advice on how to improve it.
- Find out whether Google is able to index your content;
- See if there are any viruses or malware on your website;
- Learn whether anyone has attempted to hack your site;
- Receive alerts for broken links and 404 errors;
ASSESS PRESENCE IN SERPs AND ACROSS THE INTERNET
- Understand what search queries and keywords are driving traffic to your website;
- Discover which pages receive the most clicks and impressions;
- Is any of your content appearing as rich snippets? Rich snippets allow search engines to better understand the content on a web page. This content can then be displayed as part of the search results e.g. prices, product reviews etc.
- Is your mobile site providing a good user experience on mobile devices?
ADVERITY OFFERS SEAMLESS INTEGRATION WITH GOOGLE SEARCH CONSOLE AND OTHER SOURCES
We have designed Datatap to work seamlessly with the Google Search Console API and all your other data sources. Our seamless integration saves your time and increases efficiency. Easily access data from various sources in one single hub. Connect search dimensions metrics with other omnichannel events.
SEND CLEAN DATA TO ANY DESTINATION
We transfer all your cleaned and harmonized data to any destination. No matter if you prefer to have it in a data warehouse or a visualization tool. Our mission is to give you and your team the velocity and agility. Allowing them to use their favourite BI, visualization and analytics applications. Unlock the potential of your Google Search Console data! And leave the complex data work to us.
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